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SmartGate gamification of Schiphol Airport Cargo - Results
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SmartGate gamification of Schiphol Airport Cargo - Results

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  • 1. SmartGate - The Game A.C.N. - BrandNewGame Play the game at www.smartgatethegame.nl 1
  • 2. SmartGate - The Game• BrandNewGame - Bart Hufen 2
  • 3. SmartGate - The Game1. Background2. Objective, Target Group and Essence of the Problem3. Concept4. Execution5. Results6. Questions? 3
  • 4. SmartGate - The Game1. Background - Schiphol is losing it’s competitive position - Collaboration increases speed, safety, reliability and revenues - Speed is key for clients and enlarges potential revenues 4
  • 5. SmartGate - The Game2. Objectives: 1. Create brand awareness for SmartGate 2. Give insights into the new working process of SmartGate 3. Create willingness for a new way of working 5
  • 6. SmartGate - The Game2. Learning objectives: 1. Give insights into the most important problems (red / green) 2. Create understanding for each parties problem (Chain-thinking) 3. Experience potential consequences of certain behavior (game 2) 6
  • 7. SmartGate - The Game2. Target audience - 350 companies: 1. Expedition 2. Transporters 3. Handlers 4. Customs 5. Airline 7
  • 8. SmartGate - The Game2. Essence of the Problem Sharing information Chain-thinking Red freight should turn green: driver, truck, freight => bill of loading Budget: € 250.000,- 8
  • 9. SmartGate - The Game3. Concept 1. Tetris-like game with freight/cargo and trucks 2. A racegame to experience the consequences of red freight 3. Logistic game to experience ‘logistic management’ and consequences 9
  • 10. SmartGate - The Game3. Concept 10
  • 11. SmartGate - The Game3. Concept 11
  • 12. SmartGate - The Game 12
  • 13. SmartGate - The Game 13
  • 14. SmartGate - The Game 14
  • 15. SmartGate - The Game 15
  • 16. SmartGate - The Game4. Uitvoering 16
  • 17. SmartGate - The Game4. Uitvoering 17
  • 18. SmartGate - The Game4. Execution - Game 2 18
  • 19. SmartGate - The Game4. Execution - Game 2 19
  • 20. SmartGate - The Game 20
  • 21. SmartGate - The Game4. Uitvoering - Game 2 21
  • 22. SmartGate - The Game5. Results - Quote ACN - Herman Wittebrood “Gaming is a good way to solve ‘hesitation for change’ and teaching desired behavior.” 22
  • 23. SmartGate - The Game5. Results: Game 1 Players played the game 3 times on average... 23
  • 24. SmartGate - The Game5. Results: Game 1 Players played the game for 16 minutes on an average !! 24
  • 25. SmartGate - The Game5. Resultaten: Game 1 The game was also played in the weekends Peaks around 16:00 hours in the afternoon 25
  • 26. SmartGate - The Game5. Results: Game 117 January 2011 highest score 4149024 January 2011 highest score 6269003 February 2011 highest score 20906008 February 2011 highest score 303300 26
  • 27. SmartGate - The Game5. Results (High-scores) Game 1 27
  • 28. SmartGate - The Game5. Results: Game 2 28
  • 29. SmartGate - The Game5. Results (Highscores) Game 2 29
  • 30. SmartGate - The Game6. Questions 30

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