BrandNewGame Digital (Personal) Branding Bart Hufen Digital Dude and Gameboy
Born in 1974 Utrecht – The Netherlands FanaGc gamer (1982 – present) & music composer Industrial CommunicaGons & InformaGon Management (1994-‐1999) Loves to play Product Manager at Atari Benelux (< 3 yrs) Channel MarkeGng Manager & online & CRM at Diesel Benelux (< 5 yrs) Account Manager & Brand consultant at Crossmarks (2 yrs) Master of Brand Management (2008-‐2010) Author of ‘A Brand new Playground’ Brand Player at BrandNewGame www.BrandNewGame.nl www.gamingandbranding.com www.brandnewplayground.com
BrandNewGame Personal Branding Choose a ﬁeld of experGse Focus and become a specialist Tell other people what you are doing Over and over again in diﬀerent ways through diﬀerent channels Use both digital and real-‐life stuﬀ and interchange that content
BrandNewGame Menu LinkedIn Blogger Slideshare Website Google analyGcs Twi`er Picassa Youtube Wordpress Molblog Facebook Skype WeTransfer
BrandNewGame Menu LinkedIn – Business contacts, creaGng groups, send newsle`er Blogger – Relevant posGngs, YouTube vids, Slideshare presentaGons Slideshare – To show research, expert opinion, inspire others Website – Let it be dynamic and let it look like a million bucks! Google analyGcs – Use it to measure your traﬃc: learn and improve Twi`er – To build up a fan-‐base and promote your blog posGngs Picassa – Easy video creaGon with pics – easy upload to YouTube – Create your own YouTube video channel and add personals Wordpress – For professional looking websites and blogs Molblog – Become an expert writer for a blog. Molblog in my case Facebook – Choose whether to use it personal or professional Skype – Free telephone calls and easy ﬁle sharing WeTransfer – Easy ﬁle sharing
BrandNewGame Digital InteracGve (Personal) Branding Make sure that YOU are being found Anything you say on the internet can be found and sGcks… Just DO it and start experimenGng Decide which tool(s) you like best and use them daily or at least weekly Most tools are free and interconnecGble Be yourself in everything you do Be bold, be brave, be beaGful!
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