BrandNewGame on mobile future @marcom 2012

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This is the presentation I held during the Marcom 2012 event in Amsterdam about the future of mobile.

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BrandNewGame on mobile future @marcom 2012

  1. 1. Mobile: The Future Bart Hufen - BrandNewGamevrijdag 15 juni 12
  2. 2. My Past BartHufen Book: www.brandnewplayground.com Blog : www.gamingandbranding.comPresent @BartHufen Bizz : www.brandnewgame.nlvrijdag 15 juni 12
  3. 3. 1974 - 1999: Playing Around 1999 - 2002: Atari Benelux 2002 - 2007: Diesel Benelux 2007 - 2009: Crossmarks 2009 - Now: BrandNewGame Projects 2009 - 2012 ABN Amro Haven Amsterdam Schiphol Airport Unilever Holland Casino Ziggo Novamedia (o.a. Postcode Loterij)vrijdag 15 juni 12
  4. 4. 1974 - 1999: Playing Around 1999 - 2002: Atari Benelux 2002 - 2007: Diesel Benelux 2007 - 2009: Crossmarks 2009 - Now: BrandNewGame Projects 2009 - 2012 ABN Amro Haven Amsterdam Schiphol Airport Unilever Holland Casino Ziggo Novamedia (o.a. Postcode Loterij)vrijdag 15 juni 12
  5. 5. Content Define ‘Mobile’ for me please...vrijdag 15 juni 12
  6. 6. Content 1. The Past 2. The Present 3.The Futurevrijdag 15 juni 12
  7. 7. 1/3 The Past What’s happened...?vrijdag 15 juni 12
  8. 8. 2/3 The Present What’s happening...?vrijdag 15 juni 12
  9. 9. 1/3 The Past What’s happened...?vrijdag 15 juni 12
  10. 10. 2/3 The Present What’s happening...?vrijdag 15 juni 12
  11. 11. 1/3 The Past What’s happened...?vrijdag 15 juni 12
  12. 12. 2/3 The Present What’s happening...?vrijdag 15 juni 12
  13. 13. 1/3 The Past What’s happened...? (1997)vrijdag 15 juni 12
  14. 14. 2/3 The Present What’s happening...?vrijdag 15 juni 12
  15. 15. 2/3 The Present What’s happening...? 1. Data Driven Design 2. Connected Communities, Convergence & Cloud Computing 3. Experience Economyvrijdag 15 juni 12
  16. 16. 2/3 The Present 1/3 Data Driven Design Google’s Mission: to organize the worlds information and make it universally accessible and useful.vrijdag 15 juni 12
  17. 17. 2/3 The Present 1/3 Data Driven Designvrijdag 15 juni 12
  18. 18. 2/3 The Present 1/3 Data Driven Designvrijdag 15 juni 12
  19. 19. 2/3 The Presentvrijdag 15 juni 12
  20. 20. 2/3 The Present Define ‘Mobile’ for me please...vrijdag 15 juni 12
  21. 21. 2/3 The Present Define ‘Mobile’ for me please...vrijdag 15 juni 12
  22. 22. 2/3 The Presentvrijdag 15 juni 12
  23. 23. 2/3 The Present 1/3 Data Driven Design: Gamificationvrijdag 15 juni 12
  24. 24. 2/3 The Present 2/3 Connected Communities, Convergence & Cloudvrijdag 15 juni 12
  25. 25. 2/3 The Present 2/3 Connected Communities Data Driven Dialoguesvrijdag 15 juni 12
  26. 26. Content Conversationsvrijdag 15 juni 12
  27. 27. 2/3 The Present 2/3 Convergence Define ‘Mobile’ for me please...vrijdag 15 juni 12
  28. 28. 2/3 The Present 2/3 Cloud Computing Shift from posession to acces through subscriptionsvrijdag 15 juni 12
  29. 29. 1/3 Digital, Innovation, Trends 2/5 Cloud Computing Shift from posession to acces through subscriptionsvrijdag 15 juni 12
  30. 30. 2/3 The Present 3/3 Experience Economy Joseph Pine II: “Experiences are the most valuable concepts in life. We continuously seek the thrill of a good experience and love to balance a bad one.”vrijdag 15 juni 12
  31. 31. 2/3 The Present 3/3 Experience Economy Remarkable & Relevant Experiences are Sharedvrijdag 15 juni 12
  32. 32. 2/3 Future Trendsvrijdag 15 juni 12
  33. 33. 2/3 The Present http://bit.ly/M58grLvrijdag 15 juni 12
  34. 34. 3/3 The Future Be Real & Righteous 1. Be Real (authentic) 2. Behave Righteously Reward Remain 3. Remain Remarkable Relationships Remarkable 4. Remain Relevant 5. Reward Relationships Remain Relevantvrijdag 15 juni 12
  35. 35. 3/3 The Futurevrijdag 15 juni 12
  36. 36. 3/3 The Future Looking through the eyes of Googlevrijdag 15 juni 12
  37. 37. 3/3 The Future The world looks like a Matrix of datavrijdag 15 juni 12
  38. 38. Go(o/g)gle http://www.brandnewgame.nl/2012/04/project-glass-one-day/vrijdag 15 juni 12
  39. 39. 3/3 The Future The Mobile future is playful as well...vrijdag 15 juni 12
  40. 40. 3/3 The Future The Mobile future is playful as well...vrijdag 15 juni 12
  41. 41. 3/3 The Future http://www.brandnewgame.nl/2011/06/wii-u-new-nintendo-controller-official-2011/vrijdag 15 juni 12
  42. 42. Develop your own! Objective Target Group Concept Brand Essencevrijdag 15 juni 12
  43. 43. Develop your own!vrijdag 15 juni 12
  44. 44. Thanks for Having Me! On SlideShare check: BrandNewGame Digital Interactive Brandingvrijdag 15 juni 12
  45. 45. My Past BartHufen Book: www.brandnewplayground.com Blog : www.gamingandbranding.comPresent @BartHufen Bizz : www.brandnewgame.nlvrijdag 15 juni 12

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