BrandNewGame - how to gamify your business (1 case)

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Looking for 10 steps to gamify your business? This is the presentation you need - including an example. …

Looking for 10 steps to gamify your business? This is the presentation you need - including an example.

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  • 1. PLAY CONSULT CONCEPT INGdinsdag 3 juli 12
  • 2. dinsdag 3 juli 12
  • 3. dinsdag 3 juli 12
  • 4. H0W 2 G4M1FY Y0UR BU$1N€$$ 1N 10 SM4LL S7EPS By Bart Hufendinsdag 3 juli 12
  • 5. INTRO Download my Book at: www.brandnewplayground.comdinsdag 3 juli 12
  • 6. INTRO 1974 - 1999: Playing Around 1999 - 2002: Atari Benelux 2002 - 2007: Diesel Benelux 2007 - 2009: Crossmarks 2009 - Now: BrandNewGame Projects 2009 - 2012 ABN Amro Bank Port of Amsterdam Schiphol Airport Unilever - Yunomi Holland Casino Ziggo Novamedia Red Bull...?dinsdag 3 juli 12
  • 7. INTRO 1974 - 1999: Playing Around 1999 - 2002: Atari Benelux 2002 - 2007: Diesel Benelux 2007 - 2009: Crossmarks 2009 - Now: BrandNewGame Projects 2009 - 2012 ABN Amro Bank Port of Amsterdam Schiphol Airport Unilever - Yunomi Holland Casino Ziggo Novamedia Red Bull...?dinsdag 3 juli 12
  • 8. INTRO Past BartHufen Present @BartHufen Postings www.brandnewgame.nl/blog Twitter: @BartHufen #Gamificationdinsdag 3 juli 12
  • 9. MEN-U 1. What Gamification really is 2. How to do it 3. Examples Twitter: @BartHufen #Gamificationdinsdag 3 juli 12
  • 10. THE FUTURE Bought Sustainable Digital Sharing Challenging Marketing Owned Cloud Social Behavior Smart Branding Earned Games Data Content Mobile Lifestyle Smart Television Context Gamification Concept Twitter: @BartHufen #Gamificationdinsdag 3 juli 12
  • 11. 1/3 GAMIFICATION Gamification Data Driven Design Using Game Mechanics within Non-Game Conceptsdinsdag 3 juli 12
  • 12. 1/3 GAMIFICATION Games Teach players things by doing them. Players dare to experiment in a safe environment. We persist even after failing three lives...dinsdag 3 juli 12
  • 13. 1/3 GAMIFICATION Playing Is natural behaviour Taps into our urge for exploration and seeking boundaries Learns us about act & consequence. We love predictabilitydinsdag 3 juli 12
  • 14. 1/3 GAMIFICATIONdinsdag 3 juli 12
  • 15. 1/3 GAMIFICATION Magic? If something unpredictable happens that we cannot (logically) explain it’s either magic, science fiction, an act of god, or it needs an excorsist real badly...dinsdag 3 juli 12
  • 16. 1/3 GAMIFICATION Which Game Mechanics are there?dinsdag 3 juli 12
  • 17. 1/3 GAMIFICATION Which Game Mechanics are there? 1.Objectives / Goals 2.Variables 3.Rules 4.Feedback System 5.Levels & Rewards 6.Referees / Adminsdinsdag 3 juli 12
  • 18. 1/3 GAMIFICATION Which Game Mechanics are there? 1.Objectives / Goals = Purpose / Meaning 2.Variables = Evolving Abilities 3.Rules = Provide Boudaries 4.Feedback System = Learning 5.Levels & Rewards = Motivating 6.Referees / Admins = Controllingdinsdag 3 juli 12
  • 19. 1/3 GAMIFICATION Which Game Mechanics are there? 1.Objectives / Goals 2.Variables 3.Rules 4.Feedback System 5.Levels & Rewards 6.Referees / Adminsdinsdag 3 juli 12
  • 20. 1/3 GAMIFICATION Which Game Mechanics are there? 1.Objectives / Goals 2.Variables 3.Rules 4.Feedback System 5.Levels & Rewards 6.Referees / Adminsdinsdag 3 juli 12
  • 21. 1/3 GAMIFICATION Which Game Mechanics are there? 1.Objectives / Goals 2.Variables 3.Rules 4.Feedback System 5.Levels & Rewards 6.Referees / Adminsdinsdag 3 juli 12
  • 22. 1/3 GAMIFICATION Levels of Involvement Game Designdinsdag 3 juli 12
  • 23. 1/3 GAMIFICATION Gradual Learningdinsdag 3 juli 12
  • 24. 1/3 GAMIFICATION Balancing of Flowdinsdag 3 juli 12
  • 25. 1/3 GAMIFICATION Epic Experiencesdinsdag 3 juli 12
  • 26. 1/3 GAMIFICATIONdinsdag 3 juli 12
  • 27. 1/3 GAMIFICATION Learn Defend Acquire Bonddinsdag 3 juli 12
  • 28. 1/3 GAMIFICATION Explore Challenge Self-expression Sensation Fantasize Story Submission Socialdinsdag 3 juli 12
  • 29. 1/3 GAMIFICATION Explore Challenge Self-expression Learn Defend Sensation Fantasize Acquire Bond Story Submission Socialdinsdag 3 juli 12
  • 30. 1/3 GAMIFICATION Explore Challenge How to Win Opponent Self-expression Sensation Learn Defend Show off Scoring Fantasize Story About Winning Acquire Bond It went Up and Status & Down Submission Social Team To Referee Supportersdinsdag 3 juli 12
  • 31. 1/3 GAMIFICATION Explore Challenge Self-expression Learn Defend Sensation Fantasize Acquire Bond Story Submission Socialdinsdag 3 juli 12
  • 32. 1/3 GAMIFICATION R&D Sales ICT Learn Defend Marketing Administration Customer Service Acquire Bond Support Public Relations Legal & Finance H&Rdinsdag 3 juli 12
  • 33. 1/3 GAMIFICATION Rewardsdinsdag 3 juli 12
  • 34. 1/3 GAMIFICATION Learning curve through Workshopsdinsdag 3 juli 12
  • 35. 1/3 GAMIFICATION Learning curve through Gamificationdinsdag 3 juli 12
  • 36. 2/3 HOW TO...? Ten Steps to Gamify your Businessdinsdag 3 juli 12
  • 37. 2/3 HOW TO...? Ten Steps to Gamify your Business 1/10 - Define your Objectivedinsdag 3 juli 12
  • 38. 2/3 HOW TO...? Ten Steps to Gamify your Business 1/10 - Define your Objective “I want to engage my audience 10% longer for the period of 1 year and increase their involvement with 5%”dinsdag 3 juli 12
  • 39. 2/3 HOW TO...? Ten Steps to Gamify your Business 2/10 - Define your Playersdinsdag 3 juli 12
  • 40. 2/3 HOW TO...? Ten Steps to Gamify your Business 2/10 - Define your Players What makes them tickle...? Define Key Driver & 2 Key Motivationsdinsdag 3 juli 12
  • 41. 2/3 HOW TO...? Ten Steps to Gamify your Business 2/10 - Define your Players Drivers: Acquire, Defend, Learn, Bond Motivations: Explore, Express, Challenge, Sensation, Story, Social, Fantasize, Submissiondinsdag 3 juli 12
  • 42. 2/3 HOW TO...? Ten Steps to Gamify your Business 3/10 - Define Game Goals & Challengesdinsdag 3 juli 12
  • 43. 2/3 HOW TO...? Ten Steps to Gamify your Business 3/10 - Define Game Goals & Challenges What do people need to do on the playing field? What do we want them to learn?dinsdag 3 juli 12
  • 44. 2/3 HOW TO...? Ten Steps to Gamify your Business 3/10 - Define Game Goals & Challenges What winning conditions are there? Do players need to solve, conquer, capture, eliminate, compete, defend, survive, unlock, gather, control, balance, collect, ...?dinsdag 3 juli 12
  • 45. 2/3 HOW TO...? Ten Steps to Gamify your Business 4/10 - Define Scoring Mechanismdinsdag 3 juli 12
  • 46. 2/3 HOW TO...? Ten Steps to Gamify your Business 4/10 - Define Scoring Mechanism How will we reward players? How will we punish players?dinsdag 3 juli 12
  • 47. 2/3 HOW TO...? Ten Steps to Gamify your Business 5/10 - Define variables/attributes to achieve the goalsdinsdag 3 juli 12
  • 48. 2/3 HOW TO...? Ten Steps to Gamify your Business 5/10 - Define the desired behavior to achieve the goals How do we want our players to behave? What can they utilize to achieve the goals in the game?dinsdag 3 juli 12
  • 49. 2/3 HOW TO...? Ten Steps to Gamify your Business 5/10 - Define the desired behavior to achieve the goals For instance: speed, strength, skills, lead, intelligence, ...dinsdag 3 juli 12
  • 50. 2/3 HOW TO...? Ten Steps to Gamify your Business 6/10 - Set the Rulesdinsdag 3 juli 12
  • 51. 2/3 HOW TO...? Ten Steps to Gamify your Business 6/10 - Set the Rules Define the size of the playing field, Single/Multiplayer? What kind of behavior is (not) allowed? How many levels are there / When is the game finished?dinsdag 3 juli 12
  • 52. 2/3 HOW TO...? Ten Steps to Gamify your Business 6/10 - Set the Rules Risk, Difficulty, Turns, Quest, Points, Random events, Time, Speed, Luck, Progress/Levels, Resource Management, Auction, Epic Choice, Social, Rewardsdinsdag 3 juli 12
  • 53. 2/3 HOW TO...? Ten Steps to Gamify your Business 7/10 - Define Challengesdinsdag 3 juli 12
  • 54. 2/3 HOW TO...? Ten Steps to Gamify your Business 7/10 - Define Challenges Are there any specific skills we wish to learn? Special abilities we want to train?dinsdag 3 juli 12
  • 55. 2/3 HOW TO...? Ten Steps to Gamify your Business 8/10 - Develop a Visual styledinsdag 3 juli 12
  • 56. 2/3 HOW TO...? Ten Steps to Gamify your Business 8/10 - Develop a Visual style What should the game (elements) look like? Use of an avatar helps to customize the experiencedinsdag 3 juli 12
  • 57. 2/3 HOW TO...? Ten Steps to Gamify your Business 9/10 - Build / Do / Actdinsdag 3 juli 12
  • 58. 2/3 HOW TO...? Ten Steps to Gamify your Business 9/10 - Build / Do / Act Develop a prototype, test the mechanics, look, learn, improve, beta-test, adjust, develop, iteratedinsdag 3 juli 12
  • 59. 2/3 HOW TO...? Ten Steps to Gamify your Business 10/10 - Promote, Play, Celebratedinsdag 3 juli 12
  • 60. 2/3 HOW TO...? Ten Steps to Gamify your Business 10/10 - Promote, Play, Celebrate People need to know there’s a game to be played Stimulate play (competition & cooperation always helps) Celebrate (level) winners and start from promoting againdinsdag 3 juli 12
  • 61. 2/3 HOW TO...? 1 Three Month Cycles Promote 4 Iterate Play 2 Celebrate 3dinsdag 3 juli 12
  • 62. 2/3 HOW TO...?dinsdag 3 juli 12
  • 63. 3/3 Example Trash-can Run 1dinsdag 3 juli 12
  • 64. 3/3 Example Trash-can Run A Game Concept to reduce litter in woods & parcsdinsdag 3 juli 12
  • 65. 3/3 Example Trash-can Run A Game Concept to reduce litter in woods & parcs Objective: pick up paper, plastic and tin cans Target Group: runners Essence: clean conscience & karma pointsdinsdag 3 juli 12
  • 66. 3/3 Example Check this link to YouTub: http://www.youtube.com/watch?v=S8IVvB-1Dtgdinsdag 3 juli 12
  • 67. Thanks for Challenging me! Feel free to ask for more... ;-) Twitter: @BartHufen #Gamificationdinsdag 3 juli 12
  • 68. MORE? Past BartHufen Present @BartHufen Projects www.brandnewgame.nl Twitter: @BartHufen #Gamificationdinsdag 3 juli 12