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  • 1. Presented by Chin Tze Wei, Tee Hing Nian, Siau See Sing, Thun Shao Xun and Yee Algel.
  • 2.  Comparative analysis between Tean Ean Local Products (Penang) and Sin Hup Heng Food Trading Co. (Klang)  Local Product Businesses
  • 3.  Products that you can only find in a particular area.  Includes : food, medicines, snacks, drinks, etc.  Main targeted customers : Residents and tourists in the area.  Acts as souvenirs to the tourists.
  • 4.  Located in Georgetown  20 workers and 10 staffs  Founded in 1995 by Mr. Teh Tatt Huat  Main Product : Tau Sar Pneah and Bah Kut Teh ingredients
  • 5.  Located in Klang  10 workers  Founded in 1974 by Mr Lee Xin Hup  Main Product : Biscuit Beh Teh Sor
  • 6.  Lack of workers  Low supply of products from the supplier  Lack of experiences while they just started their business in the 90s.  There are many of competitors in the market.
  • 7. Lack of workers There are many competitors in the market. Lack of modern machineries.
  • 8. Tean Ean  Ghee Hiang, a 155 years old bakery.  Him Heang, one of the most famous local products shops in Penang. Sin Hup Heng  Lian Bee Confectionery Sdn Bhd, Founded in 1963, it is very famous in Klang Valley.
  • 9.  Retail Food Business  Medium private company  Family business  Average financial support  Monopolistic Competition in Penang  Less than 100 firms  Low pricing power  Weak barrier to enter the market.
  • 10.  Retail Food Business  Small private company  Runs by the owner only,  Medium financial supports.  Oligopoly Competition in Klang  A few sellers in the market  Strong Pricing power  Mutual dependence between the oligopoly firms  Products sold either as standardized or differentiated
  • 11.  Promotes & give discounts on their products.  Produces high quality products.  Provides good customer services.  Earn their customers’ faiths.
  • 12.  Maintains the quality of the products.  Improves the production quality.  Emphasizes on the skills of making the products.
  • 13. Tean Ean and Sin Hup Heng both believe that pricing decisions do not affect their businesses’ performances.
  • 14.  Promotes their company via social sites: Internet  To introduce their product to whole world Facebook Twitter
  • 15.  Does not have any future plans for their business  The owner is 60+ years old, he needs to find a replacement.  However, the owner’s sons are not willing to take over his business.
  • 16. Tean Ean should try to promote their products around the world through IT technologies to complement their Facebook website. They should also try branching out a few shops to make Tean Ean an international brand.
  • 17.  Sin Hup Heng needs to keep up to date with the latest trend in the pastries market by introducing new varieties of pastries to attract more customers.  Sin Hup Heng should consider trying to relocate their shop to a better strategic location to solve the problem of limited parking spaces and air pollution around that area.  A complete makeover to make the place stylish and easy to spot in the eyes of customers
  • 18. Managing Director of Tean Ean
  • 19. The owner of Sin Hup Heng