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  1. 1. Presented by Chin Tze Wei, Tee Hing Nian, Siau See Sing, Thun Shao Xun and Yee Algel.
  2. 2.  Comparative analysis between Tean Ean Local Products (Penang) and Sin Hup Heng Food Trading Co. (Klang)  Local Product Businesses
  3. 3.  Products that you can only find in a particular area.  Includes : food, medicines, snacks, drinks, etc.  Main targeted customers : Residents and tourists in the area.  Acts as souvenirs to the tourists.
  4. 4.  Located in Georgetown  20 workers and 10 staffs  Founded in 1995 by Mr. Teh Tatt Huat  Main Product : Tau Sar Pneah and Bah Kut Teh ingredients
  5. 5.  Located in Klang  10 workers  Founded in 1974 by Mr Lee Xin Hup  Main Product : Biscuit Beh Teh Sor
  6. 6.  Lack of workers  Low supply of products from the supplier  Lack of experiences while they just started their business in the 90s.  There are many of competitors in the market.
  7. 7. Lack of workers There are many competitors in the market. Lack of modern machineries.
  8. 8. Tean Ean  Ghee Hiang, a 155 years old bakery.  Him Heang, one of the most famous local products shops in Penang. Sin Hup Heng  Lian Bee Confectionery Sdn Bhd, Founded in 1963, it is very famous in Klang Valley.
  9. 9.  Retail Food Business  Medium private company  Family business  Average financial support  Monopolistic Competition in Penang  Less than 100 firms  Low pricing power  Weak barrier to enter the market.
  10. 10.  Retail Food Business  Small private company  Runs by the owner only,  Medium financial supports.  Oligopoly Competition in Klang  A few sellers in the market  Strong Pricing power  Mutual dependence between the oligopoly firms  Products sold either as standardized or differentiated
  11. 11.  Promotes & give discounts on their products.  Produces high quality products.  Provides good customer services.  Earn their customers’ faiths.
  12. 12.  Maintains the quality of the products.  Improves the production quality.  Emphasizes on the skills of making the products.
  13. 13. Tean Ean and Sin Hup Heng both believe that pricing decisions do not affect their businesses’ performances.
  14. 14.  Promotes their company via social sites: Internet  To introduce their product to whole world Facebook Twitter
  15. 15.  Does not have any future plans for their business  The owner is 60+ years old, he needs to find a replacement.  However, the owner’s sons are not willing to take over his business.
  16. 16. Tean Ean should try to promote their products around the world through IT technologies to complement their Facebook website. They should also try branching out a few shops to make Tean Ean an international brand.
  17. 17.  Sin Hup Heng needs to keep up to date with the latest trend in the pastries market by introducing new varieties of pastries to attract more customers.  Sin Hup Heng should consider trying to relocate their shop to a better strategic location to solve the problem of limited parking spaces and air pollution around that area.  A complete makeover to make the place stylish and easy to spot in the eyes of customers
  18. 18. Managing Director of Tean Ean
  19. 19. The owner of Sin Hup Heng