Can a Nation Create Entrepreneurs Part 1


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How a Nation Learns to be Enterprising is an enterprise journey started by Iain Scott as a Fellow-led RSA project in partnership with EDAS.

This event is the first of four planned sessions. Part 1 of the presentatons given at the event

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Can a Nation Create Entrepreneurs Part 1

  3. 3. Why do policy-makers talk about seamless approaches and not more about sustainable businesses? What should we really be asking and doing? Lesley Hetherington08/12/2011 17 Scottish Programme for Entrepreneurship
  4. 4. Scottish Programme for Entrepreneurship Sustainable enterprise and entrepreneurship education across Scotland which means ‘it needs to work for schools, colleges, universities, teachers, lecturers, pupils and students!’ University of Aberdeen08/12/2011 18 SPE/What-IF conference Sept 2011
  5. 5. SPE @ the University of Aberdeen• Scottish programme for Entrepreneurship (SPE) – £1.3 M, 3 years, 3 Universities• Education -including teacher/lecturer development – Current and future, across all subjects, all levels• Sustainable as core• Aligned with Curriculum for Excellence – Enterprise – successful learners, confident individuals – Entrepreneurship- responsible citizens, effective contributors• Implemented through – Definitions, models, processes, examples – Emerging, global perspective Intergenerational Fairness Scottish programme for Entrepreneurship 19 (SPE) at the University of Aberdeen
  6. 6. So what?• Sounds good• Ticks the boxes• Workable – (proven in the real world)• But• ..... Who is bothered? Listening?• .... And why not? Lesley Hetherington Scottish Programme08/12/2011 20 for Entrepreneurship
  7. 7. Why seamless approaches ... rather than sustainable businesses? Lesley Hetherington Scottish Programme08/12/2011 21 for Entrepreneurship
  8. 8. lamppost effectAs a drunk.......For support, rather thanilluminationEase of achievement, andmeasurement, rather thaneffectiveness Lesley Hetherington Scottish Programme08/12/2011 22 for Entrepreneurship
  9. 9. Reality check time..., where are our policy makers?Worst 2/10 Consciousness Best 10/10 Identity (who am I?) values/beliefs skills/capabilities behaviour environment (internal) Scottish Programme for Entrepreneurship 23 the Pyramid of Change (adapted from Dilts)
  10. 10. Successful entrepreneurs create YouTube•business models, which can besustained and replicated and easily twitterunderstood facebook•organisations, which can be sold asgoing concerns•markets, by leveraging social trendsand PEST factors•industries, by converting newtechnologies & slack resources intonew means of production•Utilising existing know-how andadapting and customising the same Lesley Hetherington Scottish Programme08/12/2011 24 for Entrepreneurship
  11. 11. hetheringtonlesley@gmail.comAdditional Rants! attitude, apathy, official mediaThe system .. who is educating theeducators and how?Mindset, experts, political correctnessThe importance of self-knowledge andprofessional developmentListening, respect and honestyHeart & head alignmentThe value of failure, learning andcrativity Lesley Hetherington Scottish Programme08/12/2011 25 for Entrepreneurship
  12. 12. In the classroom• A context for – Dialogue linked to real life and the core subject – Active and empathic listening skills – Understanding other perspectives – Respecting (not necessarily agreeing with) very different viewpoints .. terrorists or freedom fighters – Creativity and critical analysis University of Aberdeen SPE/What-IF08/12/2011 26 conference Sept 2011
  13. 13. For example ....• I wish I’d been taught how to respond constructively to bullies and bullying• Learn how to grow food and mend stuff• Learning grammar has been very useful in learning other languages, I wish I’d heard real people speaking other languages when I was in primary ... French made no sense to me as an academic subject. My dad spoke 5 languages fluently .. But it wasn’t passed down• Right and wrong isn’t that simple beyond primary school arithmetic .. beyond that it gets more complex .. I wish this was made clearer• ....... what are your experiences ............................ University of Aberdeen08/12/2011 27 SPE/What-IF conference Sept 2011
  14. 14. What is Entrepreneurship?• Entrepreneurship : ‘Creation of value, through the pursuit of opportunity, accessing resources beyond those currently controlled’. (adapted from definition by Howard Stevenson)• Value creation for others, through alignment of head and heart• Entrepreneurship creates value from limited resources, often through tough times. Effective people in roles that fit them, within high performance teams underpins success.• A way of thinking, reasoning and acting that is opportunity obsessed, holistic in approach and leadership balanced. (Timmons and Spinelli Jr)• Entrepreneurship is the extreme sport of enterprise Scottish Programme for Entrepreneurship 28 (SPE) University of Aberdeen
  15. 15. building competence Adapted from Kolb’s Learning Cycle Why Abstract conceptualization What WhatReflection if Concrete experience How Active experimentation Scottish Programme for Entrepreneurship 29 (SPE) University of Aberdeen
  16. 16. Insight into competence Interdependence(Stephen R Covey Seek first to‘The 7 habits highly effective people’) Synergize understand… then to be 6 understood PUBLIC VICTORY Think 7. Sharpen Win / Win the saw 4 Independence 3 Put first things first PRIVATE VICTORY 2 1 Begin with Be proactive the end in mind Scottish Programme for Dependence Entrepreneurship (SPE) University of 30 Aberdeen
  17. 17. SMART/SMAaRT (quality check and development model) Specific • Simple concept Measurable • Meaningful to you & other party (objectively) Achievable • As if NOW! (live the end picture) aligned, all areas of life (others have done it) Realistic • Responsible for all (no conflicts, at any level) (resources are available)Time or event-scaled • Towards what you want
  18. 18. Finding clarity and synergy Ryanair or Ryanair for passionate greenies?8. Key 7. Key 2. Value 4. Customer 1. CustomerPartners Activities Proposition Relationships Segments(outsourced) Cutting operational ( Why needed and ( nature, loyalty) (under what costs wanted) conditions)Hotels Publicity Broke  Cheap Airfares orCar hire Flight operation orTravel Insurance Adventurous New adventures students 6. Key 3. Channels Resources Quality family Dispersed Lighter planes time Internet Email European friends Website & special offers and families communications Deeper relationships Green travellers green adventures Green on-line (less fuel, less shopping waste)9. Cost structure 5. Revenue Streams 32
  19. 19. Skills Hierarchies• Decision making • Interdependence – Timely – Just in time – Creative collaboration• Judgement – Seeking to understand – Organisational/context sensitivity empathically – Weighing alternatives – Thinking win/win – Greatest good, for greatest scope• Analysis • Independence – Identify alternatives – Planning and – Compare and contrast implementation – Numeric analysis – Objective setting – Qualitative analysis• Data gathering – Procactive thinking – Accurate labelling • Dependence – Different types of data – Reactive thinking Scottish Programme for Entrepreneurship 33 (SPE) University of Aberdeen
  20. 20. Concepts and theories that work• Values, deeply held desires, criteria which you hold as right or important – Safety, respect, reward, appreciation• Usually, decided in the past, often absorbed rather than a conscious decision – parents, teachers, friends, movies• Guide current decisions, actions & behaviour• Often context dependent – Home, work, with friends Scottish Programme for Entrepreneurship08/12/2011 34 (SPE) University of Aberdeen
  21. 21. Who would you prefer to work with? (Priorities count, so do drivers)• Jo • Jude – Fun – Fun • 100% towards • 10% towards/90% away – Adventure – Adventure • 50% towards/50% away • 100 % towards – Money – Money • 100% towards • 50% towards, 50% away – Safety – Safety • 10% towards/90% away • 100% towards Scottish Programme for Entrepreneurship 35 (SPE) at the University of Aberdeen