BizCampBelfast MVP niftynosh

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Discussion on the Minimum Viable Product, reasons to use MVP approach for a start up venture, lessons learned by niftynosh.com initial product launch

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BizCampBelfast MVP niftynosh

  1. 1. niftynosh.com MINIMUM VIABLE PRODUCT Barry Lynch @niftynosh @blynch80
  2. 2. What is a product? <ul><li>Anything created and sold for financial gain </li></ul>
  3. 3. What is a minimum viable product? <ul><li>@ericries @venturehacks </li></ul><ul><li>http://bit.ly/3TjO </li></ul><ul><li>Release early release often </li></ul><ul><li>The minimum amount of features required to attract the early adopters with vision, to buy, and generate feedback </li></ul><ul><li>Sell it before you build it </li></ul>
  4. 4. A brief history of niftynosh.com <ul><li>The concept </li></ul><ul><ul><li>Local services for local customers </li></ul></ul><ul><ul><li>Driven by online accessibility </li></ul></ul><ul><ul><li>The Easy Way To Takeaway </li></ul></ul><ul><li>niftynosh.com (Apr 2007 – Present) </li></ul><ul><ul><li>Available across N. Ireland, </li></ul></ul><ul><ul><li>London, Manchester </li></ul></ul><ul><ul><li>Edinburgh and growing </li></ul></ul><ul><li>The future </li></ul><ul><ul><li>niftynosh.ie </li></ul></ul><ul><ul><li>Restaurant booking </li></ul></ul><ul><ul><li>And more </li></ul></ul>
  5. 5. The trap
  6. 6. The end product
  7. 7. What could we have left out?
  8. 8. Survive and thrive <ul><li>Prove concept </li></ul><ul><li>Prove technology </li></ul><ul><li>Generate revenue </li></ul><ul><li>Become profitable </li></ul>
  9. 9. Using MVP to meet objectives? <ul><li>Seed concept and generate feedback </li></ul><ul><li>Let your customers define the MVP </li></ul><ul><li>Release the MVP and start generating revenue </li></ul><ul><li>Add new features one at a time </li></ul>
  10. 10. Analysing a MVP <ul><li>Beware </li></ul><ul><ul><li>False negative </li></ul></ul><ul><ul><li>False positive </li></ul></ul>
  11. 11. Conversations niftynosh.com @niftynosh @blynch80

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