Simple Analytics Dashboards
@BarryHand #goingdotty
June 28th 2013
What’s this all about?
• How to create a simple dashboards.
• Using valuable KPI’s that have
business value.
• Relax, link...
Web
“Analytics”?
of digital marketers find
analysing data challenging
Source: SoDA / Econsultancy, March 2013
of online retailers are using
Google Analytics incorrectly
Source: Web Analytics & Measurement Statistics Compendium - Eco...
of business websites haven’t
integrated social media tracking.
Source: DBD Media , Oct 2012
Your friendly web developer
Car Dashboard
Speed, Revs, Oil temp, Fuel are critical.
Everything else is pretty much fluff
Metrics v KPIs
Time on site is a metric
Average time to complete a
transaction is a Key Performance
Indicator
Simple (Good) Analytics Dashboard
• Between 3 and 10 KPI’s
• At a glance performance
• Who is the dashboard for?
• Ok to h...
Mobile revenue (vs Site)
Devices & Conversion Rate
Top Products
Mobile Commerce Dash
Downloadable Dashboards
• Mobile Commerce - http://bit.ly/dotconf13-mob
• Revenue/Ecommerce - http://bit.ly/dotconf13-rev
...
Thank You!
Download these slides - http://bit.ly/dotconf13-bh
Barry Hand
@barryhand
www.linkedin.com/in/barryhand
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Dot Conf 2013 - Simple Analytics Dashboards

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  • 54% of digital marketers find analysing data challenging.
  • KPIs have business value
  • Dot Conf 2013 - Simple Analytics Dashboards

    1. 1. Simple Analytics Dashboards @BarryHand #goingdotty June 28th 2013
    2. 2. What’s this all about? • How to create a simple dashboards. • Using valuable KPI’s that have business value. • Relax, links to downloadable dashboards & slides at end.
    3. 3. Web “Analytics”?
    4. 4. of digital marketers find analysing data challenging Source: SoDA / Econsultancy, March 2013
    5. 5. of online retailers are using Google Analytics incorrectly Source: Web Analytics & Measurement Statistics Compendium - Econsultancy, May 2013
    6. 6. of business websites haven’t integrated social media tracking. Source: DBD Media , Oct 2012
    7. 7. Your friendly web developer
    8. 8. Car Dashboard Speed, Revs, Oil temp, Fuel are critical. Everything else is pretty much fluff
    9. 9. Metrics v KPIs Time on site is a metric Average time to complete a transaction is a Key Performance Indicator
    10. 10. Simple (Good) Analytics Dashboard • Between 3 and 10 KPI’s • At a glance performance • Who is the dashboard for? • Ok to have multiple dashboards (fun too!) • Building a mobile commerce dashboard…
    11. 11. Mobile revenue (vs Site)
    12. 12. Devices & Conversion Rate
    13. 13. Top Products
    14. 14. Mobile Commerce Dash
    15. 15. Downloadable Dashboards • Mobile Commerce - http://bit.ly/dotconf13-mob • Revenue/Ecommerce - http://bit.ly/dotconf13-rev • Real Time - http://bit.ly/dotconf13-realtime • Social Media - http://bit.ly/dotconf13-sm • Tech Performance - http://bit.ly/dotconf13-tech • Content/Blog - http://bit.ly/dotconf13-pub • Facts about Visitors - http://bit.ly/dotconf13-facts
    16. 16. Thank You! Download these slides - http://bit.ly/dotconf13-bh Barry Hand @barryhand www.linkedin.com/in/barryhand

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