INFORMATION v INSIGHT

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Measure it! (02/06/10) …

Measure it! (02/06/10)

http://mulley.ie/blog/2010/05/the-next-measure-it-is-on-june-2nd-at-10am-12pm/

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  • Historical information = knowledge
  • Modern information
  • playpump
  • playpump
  • 1) Resources which generate business
  • Baselines show changes Find out what impact SM has had and where

Transcript

  • 1. INFORMATION v INSIGHT @barryhand barryhand.ie
  • 2. INFORMATION = INSIGHT!
  • 3. INFORMATION = INSIGHT?
  • 4. LOTS OF INFORMATION
  • 5. CONVERT TIME & ENERGY INTO FUN
  • 6. WEBSITE INFORMATION INSIGHT?
  • 7. ADDING INSIGHT
    • Combine INFORMATION from orders
    • SEGMENT into customer groups
    • TARGET across CHANNELS
    • Increased REPEAT CUSTOMERS to 20%
    • PREDICT not just WHEN, but WHAT
  • 8. SOCIAL MEDIA
    • It isn’t FREE (takes resources)
    • ROI is a business metric, not MEDIA
    • Social Media = COMMUNICATIONS
    • Set OBJECTIVES (more sales, reduce complaints etc.) & prove SOCIAL MEDIA
  • 9. BASELINE Before Social Media After Social Media
  • 10. ACTIVITY TIMELINES
  • 11. MEASURE AGAINST BASELINE
    • Sales Revenue
    • Orders/Transactions
    • Net Customers
    Before Social Media After Social Media
  • 12. GATHER SOCIAL MEDIA INFORMATION
  • 13. OVERLAY INFORMATION
    • TRANSACTIONS
    • WEB DATA
    • SOCIAL
    • LOYALTY METRICS
    • RELEVANT ACTIVITIES
  • 14. OVERLAY TIMELINES Before Social Media After Social Media
  • 15. IMPACT
    • Look for PATTERNS
    • Prove RELATIONSHIPS
    Before Social Media After Social Media
  • 16. GAINING INSIGHT
    • Remember OBJECTIVES
    • Calculate SAVINGS, REVENUE GAINS etc.
    • MEASURE more than FOLLOWERS & LIKES
    • What is the SOCIAL MEDIA impact?
  • 17. RECAP
    • INSIGHT appears when you look for MEANING
    • SOCIAL MEDIA = COMMUNICATIONS
    • Create BASELINE & MEASURE
    • Gain INSIGHT into IMPACT
    • SOCIAL MEDIA ROI?
  • 18. INFORMATION v INSIGHT @barryhand barryhand.ie