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INFORMATION v INSIGHT
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INFORMATION v INSIGHT

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Measure it! (02/06/10) …

Measure it! (02/06/10)

http://mulley.ie/blog/2010/05/the-next-measure-it-is-on-june-2nd-at-10am-12pm/

Published in: Business, Technology

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  • Historical information = knowledge
  • Modern information
  • playpump
  • playpump
  • 1) Resources which generate business
  • Baselines show changes Find out what impact SM has had and where
  • Transcript

    • 1. INFORMATION v INSIGHT @barryhand barryhand.ie
    • 2. INFORMATION = INSIGHT!
    • 3. INFORMATION = INSIGHT?
    • 4. LOTS OF INFORMATION
    • 5. CONVERT TIME & ENERGY INTO FUN
    • 6. WEBSITE INFORMATION INSIGHT?
    • 7. ADDING INSIGHT
      • Combine INFORMATION from orders
      • SEGMENT into customer groups
      • TARGET across CHANNELS
      • Increased REPEAT CUSTOMERS to 20%
      • PREDICT not just WHEN, but WHAT
    • 8. SOCIAL MEDIA
      • It isn’t FREE (takes resources)
      • ROI is a business metric, not MEDIA
      • Social Media = COMMUNICATIONS
      • Set OBJECTIVES (more sales, reduce complaints etc.) & prove SOCIAL MEDIA
    • 9. BASELINE Before Social Media After Social Media
    • 10. ACTIVITY TIMELINES
    • 11. MEASURE AGAINST BASELINE
      • Sales Revenue
      • Orders/Transactions
      • Net Customers
      Before Social Media After Social Media
    • 12. GATHER SOCIAL MEDIA INFORMATION
    • 13. OVERLAY INFORMATION
      • TRANSACTIONS
      • WEB DATA
      • SOCIAL
      • LOYALTY METRICS
      • RELEVANT ACTIVITIES
    • 14. OVERLAY TIMELINES Before Social Media After Social Media
    • 15. IMPACT
      • Look for PATTERNS
      • Prove RELATIONSHIPS
      Before Social Media After Social Media
    • 16. GAINING INSIGHT
      • Remember OBJECTIVES
      • Calculate SAVINGS, REVENUE GAINS etc.
      • MEASURE more than FOLLOWERS & LIKES
      • What is the SOCIAL MEDIA impact?
    • 17. RECAP
      • INSIGHT appears when you look for MEANING
      • SOCIAL MEDIA = COMMUNICATIONS
      • Create BASELINE & MEASURE
      • Gain INSIGHT into IMPACT
      • SOCIAL MEDIA ROI?
    • 18. INFORMATION v INSIGHT @barryhand barryhand.ie

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