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Nike
Nike
Nike
Nike
Nike
Nike
Nike
Nike
Nike
Nike
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Transcript

  • 1. The Brand The Need to Go Global Understand the Consumer Evoke Emotion
  • 2. Global Challenges and Goals Appeal to the Masses Marketing that Uses Common Themes Keep the Nike Brand Consistent 5% Global Sales Growth
  • 3. Implementing Global StrategyDigital Media is KeyCreative, One Of A Kind AdsCollaboration Spurs Growth
  • 4. Digital MediaGoogle AdWords/Social MediaUnique Viral ContentWe Need To Keep People Talking
  • 5. Stand Out From The CrowdCutting Edge AdvertisingPush Creative Limits
  • 6. Practical Collaborations• More Global Athletic Sponsorships• Go Beyond “American” Sports• Nike and IPod
  • 7. 2009 Global Sales Sales United States Europe, Middle East, Africa Asia Pacific Americas Unlimited Global Growth Opportunity
  • 8. Implementation & BudgetAnnual Ad Budget of $2 Billion• 5% Sales Growth In Europe & Asia by 2015
  • 9. Budget Allocation $1 Billion for Digital $500 Million for Traditional $500 Million for CollaborationsResults Measured With SalesGoogle AnalyticsImproved ROI
  • 10. Moving Forward Stay Ahead of the Curve Create Quality Products

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