Nike

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Nike

  1. 1. The Brand The Need to Go Global Understand the Consumer Evoke Emotion
  2. 2. Global Challenges and Goals Appeal to the Masses Marketing that Uses Common Themes Keep the Nike Brand Consistent 5% Global Sales Growth
  3. 3. Implementing Global StrategyDigital Media is KeyCreative, One Of A Kind AdsCollaboration Spurs Growth
  4. 4. Digital MediaGoogle AdWords/Social MediaUnique Viral ContentWe Need To Keep People Talking
  5. 5. Stand Out From The CrowdCutting Edge AdvertisingPush Creative Limits
  6. 6. Practical Collaborations• More Global Athletic Sponsorships• Go Beyond “American” Sports• Nike and IPod
  7. 7. 2009 Global Sales Sales United States Europe, Middle East, Africa Asia Pacific Americas Unlimited Global Growth Opportunity
  8. 8. Implementation & BudgetAnnual Ad Budget of $2 Billion• 5% Sales Growth In Europe & Asia by 2015
  9. 9. Budget Allocation $1 Billion for Digital $500 Million for Traditional $500 Million for CollaborationsResults Measured With SalesGoogle AnalyticsImproved ROI
  10. 10. Moving Forward Stay Ahead of the Curve Create Quality Products

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