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The Art of Engagement Marketing by Lia Kay Barrad

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Learn the Art of Getting Customers NOW - Internet Marketing made simple.

Learn the Art of Getting Customers NOW - Internet Marketing made simple.


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  • 1. By Lia Kay BarradOr How to get Clicks, Calls and Customers www.InSearchofCustomers.com www.HaikuWebServices.com 831-588-2470 Lia.barrad@haikuwebservices.com
  • 2. How do you find customers? Build a solid roadmap with Hard work, knowledge, experience and a system Target Market Buying Habits + Planned Advertising + Community Involvement = Marketing Action Plan Then integrate traditional marketing with Lia Kay Barrad’s formula for Website Success: Code + Content + Pretty = Customers Copyright 2012 All Rights Reserved. Do not 2 copy or distribute without permission
  • 3. First - a Lia Barrad Rant and Rave Copyright 2012 All Rights Reserved. Do not 3 copy or distribute without permission
  • 4. With The Internet, With Mobile Phone Technology and Social Media… Advertising is Redefined Promotion is Redefined Marketing is Redefined Sales Calling is Redefined How you do business is not redefined, It is just a shift, a learning curve –Or is it? That is what this seminar will talk about. However one thing is sure: Not Ready for the Change? Get over it. Copyright 2012 All Rights Reserved. Do not copy or distribute without permission 4
  • 5. While you were busy doing business, the Millennials stepped into our world of marketing.Source:Pew Research Copyright 2012 All Rights Reserved. Do not 5 copy or distribute without permission
  • 6. How to Get Clicks:#1 There is no excuse for an ugly or DIY website that the search engines cannot find and your mobile phone will not display. Copyright 2012 All Rights Reserved. Do not 6 copy or distribute without permission
  • 7. SEO is not just about making you #1 in Google or Finding the Right Keywords. Copyright 2012 All Rights Reserved. Do not copy or distribute without permission 7
  • 8. Your Website and Social Media Posts andYour Email and your Blog to do not have to be a NovelENGAGEMENTACTION ITEM ALERT:Less is More.Your goal is to get acustomer.Copyright 2012 All Rights Reserved. Do not copy or distribute without permission 8
  • 9. #2 Do not Make your Website an Infomercial Yes, People do make lot’s of money off people on the internet just like they did from TV and Telemarketing. Why? Because we want to believe it is true and want to give out our information to them, want to get rich now, want to have a better anything – and for only $19.95 you can have 2 plus shipping and handling. Copyright 2012 All Rights Reserved. Do not 9 copy or distribute without permission
  • 10. Copyright 2012 All Rights Reserved. Do not 10 copy or distribute without permission
  • 11. Pop up blockers where are you… Copyright 2012 All Rights Reserved. Do not 11 copy or distribute without permission
  • 12. Copyright 2012 All Rights Reserved. Do not 12 copy or distribute without permission
  • 13. Privacy PolicyPet Peeve (one step down from a rant and a side track but important to note.)• These Get Rich Quick sites are here to sell you anything and everyone and then sell your information to who ever they want – how do I know because I read privacy policies. Do you?• Is Privacy a hot topic for Google, Facebook, the Government and our lives? You bet. Copyright 2012 All Rights Reserved. Do not 13 copy or distribute without permission
  • 14. How to Get Click through: #3 Do Make a Compelling OfferIs this a sales lead?A prospect?A web surfer?Be sure to Have a planin place so you knowhow to respond.One size does not fit all. Copyright 2012 All Rights Reserved. Do not 14 copy or distribute without permission
  • 15. #3 Do Make a Compelling Offer With a Customer Friendly Information Gathering Form Copyright 2012 All Rights Reserved. Do not 15 copy or distribute without permission
  • 16. ACTION ITEMENGAGEMENT ALERT• If you are looking for a B2B customer be sure to ask for the companies URL and before you answer them – click to their website, do some Google searches, find out their good news and their bad. Answer to how you can help them.• Ask Questions and Find a Customer.• Segment your email list. Constant Contact makes it so easy to do. Copyright 2012 All Rights Reserved. Do not 16 copy or distribute without permission
  • 17. Let’s talk about Trust again“People love to buy from people who treat them like they matter.” Engagement Example: If you sign-up for Diane Marie Pinkard’s ENews you will get a chapter of her book ‘Dealing with Difficult People.’ www.HeartofSales.com Copyright 2012 All Rights Reserved. Do not 17 copy or distribute without permission
  • 18. ACTION ITEM: Trust BuilderENGAGEMENT ALERT• Turn Last Year’s Blogs into This Year’s Ebook. – Now you have something to offer Online. – And Turn this into a real Printed Booklet • You can hand it out at meetings • You can hand it to prospects – You can post it to Social Media – Send out an Email – If you get an ISBN # it can be sold as a booklet. • Not sure where to start. Ask Lia how to do it. Business with Pleasure in Scotts Valley will help. Copyright 2012 All Rights Reserved. Do not 18 copy or distribute without permission
  • 19. Or Create a Product Catalog www.BluestoneImports.biz Copyright 2012 All Rights Reserved. Do not 19 copy or distribute without permission
  • 20. #4 Stop Chasing Google• Start Chasing Customers…• Find out who Google Chases… – Find a Good Vendor Who Knows How to Build An Attractive Website that is Search Engine Friendly and Customer Conversion Friendly. – Everyone Says they know SEO but do they know how to bring you business and do you know how to find it? Copyright 2012 All Rights Reserved. Do not 20 copy or distribute without permission
  • 21. Stop, Look and Listen These statistics are geared for Medium to Large Companies. The real question is: As a rule you buy from a company you trust so go out and create some trust.Copyright 2012 All Rights Reserved. Do not 21 copy or distribute without permission
  • 22. #6 Who are You? Does Google KnowWhoever you are do not be invisible. Google needs a phonenumber to have a listing to claim and People need it to call you. Copyright 2012 All Rights Reserved. Do not 22 copy or distribute without permission
  • 23. #5 Passive is out - Interactive is In Think Local First Copyright 2012 All Rights Reserved. Do not 23 copy or distribute without permission
  • 24. 24
  • 25. Really? How about Please and Thank You. Really? Is that the best copy you could write? Copyright 2012 All Rights Reserved. Do not 25 copy or distribute without permission
  • 26. Be 100% Consistent and Accurate Copyright 2012 All Rights Reserved. Do not 26 copy or distribute without permission
  • 27. #7 There is no excuse for I do not have the time.Just start with the basics and do not let yourself get overwhelmed. Copyright 2012 All Rights Reserved. Do not 27 copy or distribute without permission
  • 28. Where to Start? Time Management has a whole new meaning.• Who is your target market and how do you find them. Same but different.• I promised I would tell you how to integrate your website with your social media with your SEO without having sacrifice your life..so here we go. Copyright 2012 All Rights Reserved. Do not 28 copy or distribute without permission
  • 29. How do you find customers? Build a solid roadmap with Hard work, knowledge, experience and a system Target Market Buying Habits + Planned Advertising + Community Involvement = Marketing Action Plan Then integrate traditional marketing with Lia Kay Barrad’s formula for Website Success: Code + Content + Pretty = Customers Copyright 2012 All Rights Reserved. Do not 29 copy or distribute without permission
  • 30. #8 There is no excuse for I do not have the money. You did not budget the money. Advertising, Marketing and Business Engagement is not an Expense – it is a must have. (Please refer to handout: Your Business starts Now.) This is where Haiku Web Services is here to help. This is where Lia Barrad is here to help.This is where many participants in this room are here to help. Copyright 2012 All Rights Reserved. Do not 30 copy or distribute without permission
  • 31. The 2012 Budget• Website Development, Redesign, Hosting, SEO, Local Search• Content Writing and Editing for Website, Blogs, Emails and Ebooks• Email Business• Email Marketing, Engagement Marketing• Chamber of Commerce, Meet-up Memberships• Print Advertising and Marketing Material• Online Marketing and Marketing Material• Graphics for Ad sizes• Technology Learning Curve Help• Business Coach / Mentor• Other….which is whatever we forgot. And yes, time for yourself. Copyright 2012 All Rights Reserved. Do not 31 copy or distribute without permission
  • 32. #9 Get Good Marketing Info: www.emarketer.com Copyright 2012 All Rights Reserved. Do not 32 copy or distribute without permission
  • 33. Pew Research Copyright 2012 All Rights Reserved. Do not 33 copy or distribute without permission
  • 34. Copyright 2012 All Rights Reserved. Do notNielson copy or distribute without permission 34
  • 35. Copyright 2012 All Rights Reserved. Do not 35 copy or distribute without permission
  • 36. #10 Networking is Never out of Style• Talking to Contacts• Handing out Business and Post Cards• Sending a message to a friend• Sending a message to a new contact• No matter where you found them by• A Meet-up, a Tweet-up, a Fan Follow or a +1 Copyright 2012 All Rights Reserved. Do not 36 copy or distribute without permission
  • 37. Copyright 2012 All Rights Reserved. Do not 37 copy or distribute without permission
  • 38. Engagement Marketing 2012:It’s time to reinvent the wheel. •You do not have to do it alone. •You do have to plan for it. •You do need to do it. Copyright 2012 All Rights Reserved. Do not 38 copy or distribute without permission
  • 39. So here we are back at our roadmap Who is your target market? Where do you find leads to grow your business? What words are you using in your profiles to compel someone to click or call. What is your USP (Unique Selling Proposition) and can you describe your business and what you have to offer a potential client in: 25 Characters, 35 Characters, 60 Characters, 10 words, 25 words. Copyright 2012 All Rights Reserved. Do not 39 copy or distribute without permission
  • 40. • By Lia Kay Barrad• Or How to get Clicks, Calls and Customers• FREE Initial Consultation and Website Review www.InSearchofCustomers.com www.HaikuWebServices.com 831-588-2470 Lia.barrad@haikuwebservices.com Copyright 2012 All Rights Reserved. Do not 40 copy or distribute without permission