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  • 1. # Go Twitter Crazy by Lia Kay Barradwww.InSearchofCustomers.com
  • 2. Lia Kay Barrad’s Formulas for Marketing Success Target Market Buying Habits + Planned Advertising +Community Involvement = Marketing Materials + Action Plan Integrate your Traditional Marketing with an additional Formula for Website and Social Media Success: (Code + Content + Pretty) Conversation = Customers Tracking/ Analytics Conversion/ROI Customer Service Business Success Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 2
  • 3. How will this class help you find your customers?FOCUS ON THE CONVERSATIONHow to Create Conversations using TwitterHow to Automate your Social Media EffortsHow to Get Connections and CustomersLia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 3
  • 4. This presentation is not - How to use Social Media (or other) Software… For that I offer recommendations:DIY Takes Time – For some, Lot’s of Time – Perhaps Too Much Time! Please hire someone to help you with your LogisticsMaggie Barr @maggiebarr Thanks to these amazingJory Barrad @barrad pros for helping meLia Kay Barrad @barradsbuzz #GoTwitterCrazySara Isenberg @saraisenbergKaren Kefauver @karenkefauverKathy Long @katndmouse Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 4
  • 5. It’s Time to Stop Chasing Google  ReStart Chasing Customers  Time to ReThink Networking and Word of Mouth Marketing  Time to see Social Media as a Referral Source  Time to Jump in the Stream Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 5 831-588-2470
  • 6. Referrals have gone Social, Mobile, Local, Talk, MeetUp, Facebooked and more...Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 6
  • 7. Let Social Media be a way to: Find Content Create Content Create Conversations Get CustomersLia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 7
  • 8. Online Conversations are about Content Your Blog MeetUp Groups ChamberofCommerce Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 8
  • 9. Online Conversations are about ROI Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 9
  • 10. A Business Should know:They forgot: To have Fun and Be Entertained Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 10 831-588-2470
  • 11. Your Business InterestsKristi Scott @kirstiscott Have Fun, Follow Trends Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 11
  • 12. An Image can mean an Ad or Message with Words Relevant to you or your business. A Coupon Perhaps? And… To have Fun and Be EntertainedLia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 12
  • 13. Free Fabric Friday for Followers Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 13 831-588-2470
  • 14. www.Emarketer.comLia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 14
  • 15. Technology to help us share Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 15
  • 16. https://business.twitter.com/en/basics/what-is-twitter/ Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 16
  • 17. And Twitter Profile Example 17
  • 18. Keep it short but tweet…Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 18
  • 19. Twitter ConversationLia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 19
  • 20. Keep the Conversation Going Short but Tweetable Use your Tweets as Bookmarks for interesting things to return to later.Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 20
  • 21. Keep the Conversation GoingLia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 21
  • 22. New York Times News Feed Follows Me!Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 22
  • 23. Example Hash Tag (#SantaCruz)Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 23
  • 24. A Retweet of my #SantaCruz post Shorten the URL with bit.ly Email lists take time to build. This took a Retweet to one of my tweets to his followers (Yes, we are cousins and fellow Marketing Experts). Thanks, www.JoryBarrad.comLia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 24
  • 25. Start a Hash Tag for a purpose: #GoTwitterCrazy Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 25
  • 26. One place, one time, anytime Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 26
  • 27. Hoot Suite Application SetupLia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 27
  • 28. Hoot Suite to Twitter to Facebook Be Careful: DO NOT OVER SHARE or OVER TWEET…. Sara Likes this…. Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 28
  • 29. Hoot Suite Scheduled TweetLia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 29
  • 30. Another way to start a conversation is with Google Alerts Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 30
  • 31. Start with a Press Release Add Sharing app to your website pages.Use Google Alerts witha Keyword of valueto/from Media to Startthe Social MediaConversation Thanks Marlene for submitting Press Release Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 31
  • 32. LinkedIn Group to Twitter if I want. Remember if you have already shared thisdiscussion, do not check Twitter as it will now go back to Facebook; do not be redundant and annoying. • Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 32
  • 33. Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 33
  • 34. Email of LinkedIn Discussion Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 34
  • 35. In Order for your Social Media to be effective, Your Website has to be effective.Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 35
  • 36. If you want followers, give them a reason to follow Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 36
  • 37. Their conversation – Win Tickets. Their solution. A Tweet. Nice going. I can do this. Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 37
  • 38. Complication promotion…Apps, Enter on Facebook….really? Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 38
  • 39. Let’s Go Twitter CrazyLia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 39
  • 40. Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 40