BrandMe: Barney Stacher - Business, Brand and Product Development
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BrandMe: Barney Stacher - Business, Brand and Product Development

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  • 1. Barney  Stacher   “OUR  BUSINESS  IN  LIFE  IS  NOT  TO  GET  AHEAD  OF   OTHERS,  BUT  TO  GET  AHEAD  OF  OURSELVES  –  TO   BREAK  OUR  OWN  RECORDS,  TO  OUTSTRIP  OUR   YESTERDAY  BY  OUR  TODAY.”   Stewart  B.  Johnson   Execu/ve  Profile   www.linkedin.com/in/barneystacher   b.stacher@gmail.com    ~    917.476.7977   1  
  • 2. Essen/al  Skills  &  Experience   •  A  respected  sales  and  management  professional  with  a  unique  understanding  of  consumer  and   trade  needs,  compe//ve  landscape,  market  dynamics,  brand  architecture  and  product  vision   •  15+  years  iden/fying  white-­‐space  in  mul/ple  consumer  goods  categories  including  Gics,  Sta/onery,   Tabletop,  Housewares,  HBA,  Food,  Beverages  and  Hospitality,  and  in  channels  from  Mass  to  Luxury   •  40,000  hours  working  with  and  developing  cross-­‐func/onal  teams  and  produc/ve  rela/onships  with   retailers,  manufacturers,  licensees  and  strategic  partners  in  design,  sales,  marke/ng,  branding,   distribu/on  and  produc/on   •  Learned  in  the  psychology  of  decision  making,  with  an  unsurpassed  ability  to  make  connec/ons  and   create  authen/c  and  meaningful  rela/onships   •  Analy/cal  and  crea/ve  contributor  to  brand  and  product  strategy   •  Expert  at  building  and  telling  compelling  product  and  brand  stories   •  A  clear  understanding  of  P&L’s  and  holis/c  business  management   2  
  • 3. Impact   •  •  •  •  •  •  •  •  •  •  •  •  •  •  Broaden  client  base  and  market  channels   Seh  metrics,  benchmarks,  forecasts  and  goals   Improve  key  account  and  private  label  rela/onships   Tighten  lead  development  and  closing  ra/os   Raise  average  transac/on  and  inventory  turn   Expand  shelf-­‐space,  brand  presence  and  commitment   Speed  data  analysis  and  market  development  cycle   Market  /med  product  and  impaciul  product  introduc/ons   Opera/onal  strength,  flexibility  and  best  prac/ces   Increase  management  and  staff  responsibility,  accountability  and  discipline   Develop  licensee/licensor/retail/partnerships  and  indirect  revenue  streams   Grow  commitment  from  reps,  distributors,  retailers,  clients,  partners   Improve  gross  profit,  net  profit  and  brand  equity   Consistent  and  collabora/ve  decision  making,  faster  growth,  fewer  mistakes   3  
  • 4. Proven  Success   •  “Barney  has  a  special  gic  for  communica/ng  the  value  of  innova/ve  products  and  services  and  has   opened  up  many  new  opportuni/es  for  us.  His  follow  through  skills  are  excep/onal,  as  is  his  ability   to  establish  trust  and  rapport.  Plus,  he  has  the  kind  of  wry  sense  of  humor  that  keeps  everything  in   perspec/ve.”   •  “Barney  is  an  expert  at  what  he  does.  He  has  a  knack  for  honing  in  on  the  issues  and  crea/ng  a   clear  map  for  implementa/on  and  follow-­‐through.  Barney  is  a  visionary  who  is  also  very  well   grounded…  the  perfect  combina/on  of  logic  and  intui/on.”   •  “(xyz)  would  not  be  where  it  is  today  without  him.  We  would  recommend  Barney  to  any  company,   except  our  direct  compe/tors  of  course!”     •  Barney  is  not  your  average  consultant  or  execu/ve.  He  is  a  real  implementer,  a  dynamic  personality   and  very  crea/ve  -­‐  a  unique  combina/on  of  lec  and  right  brain.  He’s  very  smart  and  'gets'  things   very,  very  quickly.  Barney  understands  the  challenges  and  opportuni/es  for  brand  and  market   channel  development  in  almost  any  company  and  for  entrepreneurs  of  all  kinds.   •  “Barney  is  the  most  capable,  credible,  genuine  and  persuasive  sales  development  professional  I’ve   ever  worked  with…  or  met  for  that  maher.”   4  
  • 5. Work   5  
  • 6. Leadership  Style   •  •  •  •  •  •  •  •  •  •  Clear,  Honest  Communica/on  and  Expecta/ons   Inspiring  a  Shared  Vision   Challenging  the  Process   A  Culture  of  Innova/on   Enabling  Others  to  Act   Encouraging  the  Heart   Modeling  the  Way   Accountability   Collabora/on   Ac/on   6  
  • 7. Summary     •    •  A  large  knowledge  base  and  up-­‐to-­‐date  understanding  of  consumers,  market  channels  and   business  drivers   Dynamic  and  persuasive  communica/on  skills  with  an  unsurpassed  ability  to  quickly  develop   produc/ve  rela/onships   •  Passionate  about  having  a  posi/ve  impact  and  significant  contribu/on   •  A  proven  leader  obsessed  with  increasing  effec/veness  in  sales,  branding,  service  and  opera/ons   •  Up  to  date  on  social  marke/ng  and  enterprise  sales  tools   •  A  past  Chairman  with  Vistage,  facilita/ng  groups  of  CEO’s  to  achieve  posi/ve  change   7  
  • 8. “I  HAVE  BEEN  IMPRESSED  WITH  THE  URGENCY  OF  DOING.   KNOWING  IS  NOT  ENOUGH;  WE  MUST  APPLY.  BEING  WILLING     IS  NOT  ENOUGH;  WE  MUST  DO.”   Leonardo  da  Vinci   Barney  Stacher   www.linkedin.com/in/barneystacher   b.stacher@gmail.com    ~    917.476.7977   8