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Tool Tool Presentation Transcript

  • Digital Tools Directory
     For Insight & Strategy
    Draft 2.0
  • IndexTop ToolsTool IndexKey Paid Tools
  • Top Tools
  • Doubleclick Ad Planner (Google)
    A similar tool to Comscore which measures online behavior and traffic
    It provides the following data on each domain you are searching for
    Unique Visitor
    Page Views
    Average time on Site
    Demographic (Gender, HHI, Education, Age, and etc.)
    Cross Visiting
    It also defines the most popular sites by the following audience filtering
    Behavioral Interest
    Language
    Online Activity
    Demographic
    Category
    Requires an account to login and data is not too sufficient and accurate in Asian market (except for Australia) compared to Comscore
    Confidential &Proprietory
  • Google Trends
    Search keywords/websites trend by showing the search volume index and relevant news on Google
    Can be use as a reference in order to evaluate if certain campaigns arise interest or curiosity in search engine aspect
    Region & Time
    Relevant news
    Confidential &Proprietory
  • What do you love? (By Google)
    An integrated platform from Google, by entering the keywords to search for the related topics with Google widgets.
    The multi search engine enables previews of various specialized Google searches in one place.
    The results of the search are categorized by Google widgets, such as
    Google Books
    Google Map
    News
    Google Translate
    Google Trends
    Youtube
    Etc.
    Confidential &Proprietory
  • Tweetfeel
    Real-time sentiment search for Twitter that analyze user’s tweets based on a keyword
    It monitors the positive and negative feeling in twitter conversation about a brand, product, service based on a complex algorithm
    The basic version is free but there is a complete version which can track and compare the trend for several keywords/hot topics
    Due to the popularity of Twitter in the local market, information may be limited in places like Hong Kong but rich in Singapore.
    Confidential &Proprietory
  • Addict-o-matic
    An integrated platform where you can type in a keyword/topic to find all the relevant information on social websites such as Youtube, Twitter, Flickr, Google Blog, Bing, Yahoo News, and etc.
    It consolidates all the latest trend/talking point on a topic where you are check what kind of videos/tweets/news/pictures are spreading online
    An easy accessible tool to check all the updates on your brand
    Rich in English/foreign content but lack of information in local market
    Available Sources
  • SpyFu
    A tool that that spy on your competitors by learning what keywords they are buying on Adwords and other search engines.
    The software scan through the search engines to determine what your competitor is buying based on the public domain
    It can define your competitor’s
    Daily budget
    Average Ad position
    Daily SEO Traffic Value
    Paid/Organic Clicks per day
    Top Organic/Paid Keywords
    Top Ad Competitor
    Data only available for the UK and US market and it is a little outdated (for free version)
  • Socialbakers
    Socialbakers.com is one of the biggest social media statistics portals in the world, covering a wide range of social media statistics. It specialize in statistics for Facebook, Facebook applications, Developers on the Facebook platform, as well as Facebook advertising prices, LinkedIn in different countries, and Twitter users.They have also created advanced monitoring technologies like Socialbakers Page Analytics, which can measure Facebook influence globally or locally.
  • Google Insights
    Google Insights for Search provides insights into the search terms people have been entering into the Google search engine. Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search terms. Google Insights also gives historical data, allowing you to see whether a term has gained or lost popularity.
  • Tool Index
  • Apps/Products
    Social Tools
    Collaboration/Presentation Tools
    Search Tools
    Buzz Tools
    Website/Tracking Tools
  • Apps/Products
  • Apps/Products
  • Social Tools
  • Social Tools
  • Social Tools
  • Collaboration/Presentation Tools
  • Collaboration/Presentation Tools
  • Search Tools
  • Search Tools
  • Search Tools
  • Buzz Tools
  • Website/Tracking Tools
  • Website/Tracking Tools
  • Website/Tracking Tools
  • Website/Tracking Tools
  • Website/Tracking Tools
  • Paid Tools
  • K-Matrix (social media)
    Online Buzz monitoring tools
    Measure the WOM of a brand by drawing all the conversation of forums, blogs & newsgroups in HK and Macau
    Indentify Key opinion leaders
    Data duration: 45 months
  • From K-Matrix, you can search..
    Type your search keywords here
    Filtering options include time, Great China regions, social platform (excluding Facebook)
  • Confidential &Proprietory
  • Measures sentiment and association as well
    Sentiment index
  • eMarketer
    Aggregating, filtering and organizing data from over 4,000 global sources
    Put the data into context covering all aspects of the market with overviews, insights and analysis.
    More focus on US / regional market rather than local.
    Data duration: 5 Years
  • From eMarketer, you can search…
    Filtering by geographic, different chart types, time, keywords
    Many sub-categories under each category
    Covered most of the digital channels & platforms
  • For eg, I want to search how many smart phone users in Japan for the period of 2010..
    37
  • ComScore (site ranking)
    • An acknowledged digital market intelligence tools that measuring online behavior.
    • Available report
    • site traffic
    • Page view
    • unique visitor
    • Reach
    • Time spent
    • trends
    • cross visiting
    • Available filters
    • Region
    • Period
    • Behavior
    • Age & Gender
    • Data duration
    • 15 months
  • The page/subpage that you want to check
    Date and region (We only have 5 countries available: Japan, SG, India, China, HK)
    Key measurement such as Unique Visitor, Minutes per Visit, Daily Visiter, Total pages Viewed
    Cross Visiting – sites that users also visit
    Demographic data such as age and gender
    Which region the visitor came from
  • Behavioral Target
    The report shows a list of sites those target will most likely to visit
    Comscore can also defines the top sites based on behavioral target (interest such as Automotive, Banking, B2B, and etc.)
  • Advanced Web Ranking (SEO)
    A SEO tool which we can find the keyword ranking on websites from various search engines
    The tool will identify the exact URL of each keyword we search and check if our landing page falls within certain rank
    The major search engines are in the system so it would not be a problem even it is in a different language other than English
    Various report type includes keyword report, top site report, search engine rank, Visibility report
  • Advanced Web ranking Report
    Comprehensive report including the ranking for different landing URL
    A general report which shows the top ranking of each keyword based on one website
  • Advanced Web ranking Report
  • 3rd Party Ad serving (Ad tracking)
    Technology that pushes ads out to websites and allows us to track the performance of these ads.
    Almost every banner ad, interstitial, video ad, or paid search can be tracked
    Benefit to us and client
    Justify ROI by tracking conversion result
    Closely monitor the campaign performance
    Evaluate post campaign result beyond clicks or impression
    Standardize the measurement
    Creative rotation can easily be done
  • Admango (Adspend, creative)
    • Provide advertising creative and ad spending information in Hong Kong
    • Available report
    • Digital
    • Print
    • TVC
    • Bus Shelter
    • MTR
    • Radio
    • Other offline platforms
    • Available filters
    • Industry
    • Sub-category
    • Advertiser
    • Product
    • Data duration
    • From 2000
  • Find creative and placement
    Confidential &Proprietory
  • Find ad spend by month and by media
  • Thank you