Barney Loehnis
9 SlideShares 52 Followers 753 Followings
Personal Information
Organization / Workplace
Greater New York City Area, New York United States
Occupation
Chief Digital Officer, digital transformation, customer experience, digital product management & integrated marketing
Industry
Apparel / Fashion
Website
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About
I have built my career driving digital transformation for a wide range of businesses on the client & agency side. Over my career I've collected a broad & deep range of digital experience that touches brand, marketing, media, social advocacy, demand generation, eCommerce, product management & service design across the customer journey. I spent a decade in EMEA leading both retail brands and entertainment brands like Warner Bros & Harry Potter - into eCommerce, content development and social media; and then almost a decade in Asia and China agency-side running digital transformation and strategy development for Nestle, adidas, Coca Cola, IHG, IBM and Huawei. I am now in the US & lead ...
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mobile china asia marketing advertising mobile moments weixin chinese social media brands search singapore retail digital internet mobile marketing philippines chief marketing officer insults weibo advertising and marketing cmo marketing and advertising seo sem content management content marketing content internet of things education ogilvy mobile health africa fashion cosmetics travel barney hotel india economic transformation rural marketing market entry jac motors brazil yihaodian chengdu huawei lenovo haier kol global ecommerce mcommerce consumers rfid us shopping coupons groupon nfc uk mma consumer journey japan networks trends social electric osbc hang lung disclosure power gammon swire light aegis land gas copenhagen mtr hong seng pacific footprint
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