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Social Media 101 to 201: Getting Started & Maintaining

Social Media 101 to 201: Getting Started & Maintaining



Speaker: Alyson Joyce

Speaker: Alyson Joyce



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  • Pinnerly, Curulate, native metrics

Social Media 101 to 201: Getting Started & Maintaining Social Media 101 to 201: Getting Started & Maintaining Presentation Transcript

  • 1 Social Media 101 to 201 with Alyson Joyce
  • • Social/Influence Marketing @Engauge • Otherwise known as “Alyson from Nutrish” • Prior, Social and PR @Mullen • Pittsburgh, PA • I LOVE my job About Me
  • 3 For Tweeting along: @MrsAlysonJoyce #barkworld
  • 1. How people engage on Twitter 2. How YOU should engage with people on Twitter 3. How people engage on Pinterest 4. How YOU should engage with people on Pinterest 5. Q&A Contents
  • How do people engage on Twitter? • The Basics: • User Handle • Hashtags • #barkworld • Direct Messages • Retweets • Using “Retweet” increases the “retweet rate” 23 times • Using “RT” increases the “Retweet rate” 10 times • Why are consumers on Twitter? • Customer Service • Interacting with celebrities/brands/blogs that interest them
  • How Brands/Influencers should Engage on Twitter • Define your roles and goals as a brand or influencer. • Who are you? Define your brand/blog voice and tone. • What do you want your fans to learn from your content? • Is there a specific action you want to influence? • Develop a content strategy, based on your knowledge & interactions of your fan base • What is a content strategy? • Monitor fan responses to content to optimize what you are tweeting Dakota Sheltie Loves Nutrish Has a cat brother, Cody Passionate about Rescue
  • Everyday practices • Tweet Often • 3-5 times per day • Tweet during the daytime • Tweets between 8am-7pm see 30% increase in engagement rate • Keep it short and sweet • Tweets less than 100 characters see an increase in engagement of 17% • Focus on two-way communication using @replies and mentions
  • Create your network • Identify who you want to associate with: • Participate in Twitter chats that interest you (#petchat) • Follow lists that pertain to the subject matter you blog about • Utilize hashtags that fit within your brand/blog personality • Utilize proactive searches to see who is talking about your brand/blog • Retweet the content of those who you admire/want to be known to • Cross-promotion across other owned presences/Twitter friends
  • Puppies…
  • 10 and
  • How do people engage on Pinterest? • The Basics: • User Pages • Boards • Ways to organize content • Follow brand and/or boards • Repins, likes and comments • Why are consumers on Pinterest? • Inspiration for the important elements of their life • Example: their pets, weddings, food and recipes
  • How should brands/influencers engage on Pinterest? • Define your roles and goals as a page. • Be sure your boards match your content strategy • You CAN’T just post puppies  • Why are you posting that content on your page • How does it connect back to your brand? • Balance the ratio of pins and repins
  • Driving Engagement on Pinterest • Drive followers to web properties • Use the “source” designation to send people to your online properties • Identify key influencers whose content makes sense for your boards/content strategy for repinning and following • Interact with pins that relate to your content • Search for pins from your website • Search for other pins that relate to your category/industry • Comment/like/repin
  • Pinterest Promotions • Several ways to use a promotion to drive engagement • Pin it to Win it • Harder to track • Pin from a Facebook app • Requires lots of dev and sometimes a vendor • Make your own themed board • Asks a lot of a consumer • Promotion can’t survive on Pinterest alone • Plan for an e-blast, paid advertising, etc.
  • 15 Measure & Optimize
  • 16 Q & A