Your SlideShare is downloading. ×
0
1
Social Media 101 to 201
with Alyson Joyce
• Social/Influence Marketing @Engauge
• Otherwise known as “Alyson from Nutrish”
• Prior, Social and PR @Mullen
• Pittsbur...
3
For Tweeting along: @MrsAlysonJoyce #barkworld
1. How people engage on Twitter
2. How YOU should engage with people on Twitter
3. How people engage on Pinterest
4. How Y...
How do people engage on Twitter?
• The Basics:
• User Handle
• Hashtags
• #barkworld
• Direct Messages
• Retweets
• Using ...
How Brands/Influencers should Engage on Twitter
• Define your roles and goals as a brand or
influencer.
• Who are you? Def...
Everyday practices
• Tweet Often
• 3-5 times per day
• Tweet during the daytime
• Tweets between 8am-7pm see 30%
increase ...
Create your network
• Identify who you want to associate with:
• Participate in Twitter chats that interest you (#petchat)...
Puppies…
10
and
How do people engage on Pinterest?
• The Basics:
• User Pages
• Boards
• Ways to organize content
• Follow brand and/or bo...
How should brands/influencers engage on Pinterest?
• Define your roles and goals as a page.
• Be sure your boards match yo...
Driving Engagement on Pinterest
• Drive followers to web properties
• Use the “source” designation to send people
to your ...
Pinterest Promotions
• Several ways to use a promotion to drive engagement
• Pin it to Win it
• Harder to track
• Pin from...
15
Measure & Optimize
16
Q & A
Upcoming SlideShare
Loading in...5
×

Social Media 101 to 201: Getting Started & Maintaining

171

Published on

Speaker: Alyson Joyce

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
171
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Pinnerly, Curulate, native metrics
  • Transcript of "Social Media 101 to 201: Getting Started & Maintaining"

    1. 1. 1 Social Media 101 to 201 with Alyson Joyce
    2. 2. • Social/Influence Marketing @Engauge • Otherwise known as “Alyson from Nutrish” • Prior, Social and PR @Mullen • Pittsburgh, PA • I LOVE my job About Me
    3. 3. 3 For Tweeting along: @MrsAlysonJoyce #barkworld
    4. 4. 1. How people engage on Twitter 2. How YOU should engage with people on Twitter 3. How people engage on Pinterest 4. How YOU should engage with people on Pinterest 5. Q&A Contents
    5. 5. How do people engage on Twitter? • The Basics: • User Handle • Hashtags • #barkworld • Direct Messages • Retweets • Using “Retweet” increases the “retweet rate” 23 times • Using “RT” increases the “Retweet rate” 10 times • Why are consumers on Twitter? • Customer Service • Interacting with celebrities/brands/blogs that interest them
    6. 6. How Brands/Influencers should Engage on Twitter • Define your roles and goals as a brand or influencer. • Who are you? Define your brand/blog voice and tone. • What do you want your fans to learn from your content? • Is there a specific action you want to influence? • Develop a content strategy, based on your knowledge & interactions of your fan base • What is a content strategy? • Monitor fan responses to content to optimize what you are tweeting Dakota Sheltie Loves Nutrish Has a cat brother, Cody Passionate about Rescue
    7. 7. Everyday practices • Tweet Often • 3-5 times per day • Tweet during the daytime • Tweets between 8am-7pm see 30% increase in engagement rate • Keep it short and sweet • Tweets less than 100 characters see an increase in engagement of 17% • Focus on two-way communication using @replies and mentions
    8. 8. Create your network • Identify who you want to associate with: • Participate in Twitter chats that interest you (#petchat) • Follow lists that pertain to the subject matter you blog about • Utilize hashtags that fit within your brand/blog personality • Utilize proactive searches to see who is talking about your brand/blog • Retweet the content of those who you admire/want to be known to • Cross-promotion across other owned presences/Twitter friends
    9. 9. Puppies…
    10. 10. 10 and
    11. 11. How do people engage on Pinterest? • The Basics: • User Pages • Boards • Ways to organize content • Follow brand and/or boards • Repins, likes and comments • Why are consumers on Pinterest? • Inspiration for the important elements of their life • Example: their pets, weddings, food and recipes
    12. 12. How should brands/influencers engage on Pinterest? • Define your roles and goals as a page. • Be sure your boards match your content strategy • You CAN’T just post puppies  • Why are you posting that content on your page • How does it connect back to your brand? • Balance the ratio of pins and repins
    13. 13. Driving Engagement on Pinterest • Drive followers to web properties • Use the “source” designation to send people to your online properties • Identify key influencers whose content makes sense for your boards/content strategy for repinning and following • Interact with pins that relate to your content • Search for pins from your website • Search for other pins that relate to your category/industry • Comment/like/repin
    14. 14. Pinterest Promotions • Several ways to use a promotion to drive engagement • Pin it to Win it • Harder to track • Pin from a Facebook app • Requires lots of dev and sometimes a vendor • Make your own themed board • Asks a lot of a consumer • Promotion can’t survive on Pinterest alone • Plan for an e-blast, paid advertising, etc.
    15. 15. 15 Measure & Optimize
    16. 16. 16 Q & A
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×