Pet Startups or Create Your Own Pet Related Tech Startup!
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Pet Startups or Create Your Own Pet Related Tech Startup!

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Presented by: Wayne Chan & Carlo Almendral

Presented by: Wayne Chan & Carlo Almendral

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  • 1. Pet Startups or Create Your Own Pet-Related Tech Startup!Friday, November 2, 2012
  • 2. OUTLINE Finding a great idea Establishing a team Developing a product Launching! Doing it again Service operationsFriday, November 2, 2012
  • 3. PROCESS !"#$%& +#$,-& ./01"& )$*$& ("#& 2#$%/,#&Friday, November 2, 2012
  • 4. ABOUT DOGBFF Wayne: Water Cooler/Kabam @waynebff Carlo: SRI, ROFLPLay, Metamoki @carlobffFriday, November 2, 2012
  • 5. DOGBFFFriday, November 2, 2012
  • 6. FINDING A GREAT IDEAFriday, November 2, 2012
  • 7. FINDING A GREAT IDEA Most startups fail Tool Highlight: MindNode Find a problem and solve it! Ambition - Think Big Passion - Do what you love Skills - Do what you’re best at Be Different - or be the first Organizing your thoughts Mind mappingFriday, November 2, 2012
  • 8. ESTABLISH A TEAMFriday, November 2, 2012
  • 9. ESTABLISHING A TEAM What is a startup? A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. A startup is an experiment. Goal is to create an institution not just a product. Working with co-founders? Starting with a team without technical skills. Incorporation & Equity structure.Friday, November 2, 2012
  • 10. BUILDING A PRODCUTFriday, November 2, 2012
  • 11. BUILDING A PRODUCT Avoid achieving failure. Successfully executing a bad plan. On time, on budget, high quality, beautiful design, something nobody wants. Minimize time through loop. Ideas > Build > Code > Measure > Data > Learn The MVP (Minimum Viable Product) Defining the MVP Test your hypotheses and prove that it worksFriday, November 2, 2012
  • 12. MINIMUM VIABLE PRODUCT Big vision in small increments Requires commitment to iteration Multiple shots on goal Visionary customers can “fill in the gaps” if the product solves a real problem Establish a baseline, measure user behavior now Tune the engine Analytics! (Google, Mixpanel) Avoid building products that nobody wants Pivot or persevere Change directions, but build on what you’ve learned. Speed WinsFriday, November 2, 2012
  • 13. LAUNCHINGFriday, November 2, 2012
  • 14. DON’T LAUNCH Marketing Launch vs. Product Launch Test your hypothesis Make your product available to the public. Continuous development of product. Correct quickly. Initial user acquisition. Landing/Signup page Building your social capital Advertising & partnershipsFriday, November 2, 2012
  • 15. MARKETING LAUNCH Announce a new product, start its PR campaign and engage in buzz marketing activities. Drives customers into sales pipeline. Not renewable acquisition source. Establish credibility with partners. Do you know who you want to work with? Help raise money Establishes positioning Need to you know your business model You’don’tget a second chanceFriday, November 2, 2012
  • 16. SERVICE OPERATIONSFriday, November 2, 2012
  • 17. SERVICE OPERATIONS You’ve launched your product! Now the hard part starts... Product Iteration Collecting and responding to user feedback. Analytics 101 Using metrics to improve Acquisition, Retention, Engagement, and Monetization. Rapid Split Tests Keep it simple enough to use and understand Metrics should be Actionable, Accessible, and Auditable. Look at cohorts over timeFriday, November 2, 2012
  • 18. SOCIAL MEDIA The importance of Social Reach new customers in places they’re already hanging out. Exposure Engagement Conversion Build on your blogging experience to actively respond to users. Your loudest complainers can become your strongest advocatesFriday, November 2, 2012
  • 19. TOOLS COVERED Facebook Mixpanel Twitter Survey Monkey Pinterest Hootsuite LaunchRock MindNode Google Analytics MailChimp Google Docs GetSatisfaction Pivotal TrackerFriday, November 2, 2012
  • 20. BRAVOYOURCITY.COMFriday, November 2, 2012