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Pet Startups or Create Your Own Pet-Related Tech Startup!Friday, November 2, 2012
OUTLINE               Finding a great idea               Establishing a team               Developing a product           ...
PROCESS                                        !"#$%&                           +#$,-&                              ./01"&...
ABOUT DOGBFF               Wayne:                     Water Cooler/Kabam                     @waynebff               Carlo...
DOGBFFFriday, November 2, 2012
FINDING A GREAT          IDEAFriday, November 2, 2012
FINDING A GREAT          IDEA               Most startups fail                Tool Highlight: MindNode               Find ...
ESTABLISH A TEAMFriday, November 2, 2012
ESTABLISHING A          TEAM               What is a startup?                     A startup is a human institution designe...
BUILDING A PRODCUTFriday, November 2, 2012
BUILDING A PRODUCT               Avoid achieving failure.                     Successfully executing a bad plan.          ...
MINIMUM VIABLE          PRODUCT               Big vision in small increments                     Requires commitment to it...
LAUNCHINGFriday, November 2, 2012
DON’T LAUNCH               Marketing Launch vs. Product Launch                     Test your hypothesis                   ...
MARKETING LAUNCH                Announce a new product, start its PR campaign and engage in buzz marketing activities.    ...
SERVICE OPERATIONSFriday, November 2, 2012
SERVICE OPERATIONS               You’ve launched your product! Now the hard part starts...               Product Iteration...
SOCIAL MEDIA               The importance of Social                     Reach new customers in places they’re already hang...
TOOLS COVERED                  Facebook           Mixpanel                  Twitter            Survey Monkey              ...
BRAVOYOURCITY.COMFriday, November 2, 2012
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Pet Startups or Create Your Own Pet Related Tech Startup!

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Presented by: Wayne Chan & Carlo Almendral

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Transcript of "Pet Startups or Create Your Own Pet Related Tech Startup!"

  1. 1. Pet Startups or Create Your Own Pet-Related Tech Startup!Friday, November 2, 2012
  2. 2. OUTLINE Finding a great idea Establishing a team Developing a product Launching! Doing it again Service operationsFriday, November 2, 2012
  3. 3. PROCESS !"#$%& +#$,-& ./01"& )$*$& ("#& 2#$%/,#&Friday, November 2, 2012
  4. 4. ABOUT DOGBFF Wayne: Water Cooler/Kabam @waynebff Carlo: SRI, ROFLPLay, Metamoki @carlobffFriday, November 2, 2012
  5. 5. DOGBFFFriday, November 2, 2012
  6. 6. FINDING A GREAT IDEAFriday, November 2, 2012
  7. 7. FINDING A GREAT IDEA Most startups fail Tool Highlight: MindNode Find a problem and solve it! Ambition - Think Big Passion - Do what you love Skills - Do what you’re best at Be Different - or be the first Organizing your thoughts Mind mappingFriday, November 2, 2012
  8. 8. ESTABLISH A TEAMFriday, November 2, 2012
  9. 9. ESTABLISHING A TEAM What is a startup? A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. A startup is an experiment. Goal is to create an institution not just a product. Working with co-founders? Starting with a team without technical skills. Incorporation & Equity structure.Friday, November 2, 2012
  10. 10. BUILDING A PRODCUTFriday, November 2, 2012
  11. 11. BUILDING A PRODUCT Avoid achieving failure. Successfully executing a bad plan. On time, on budget, high quality, beautiful design, something nobody wants. Minimize time through loop. Ideas > Build > Code > Measure > Data > Learn The MVP (Minimum Viable Product) Defining the MVP Test your hypotheses and prove that it worksFriday, November 2, 2012
  12. 12. MINIMUM VIABLE PRODUCT Big vision in small increments Requires commitment to iteration Multiple shots on goal Visionary customers can “fill in the gaps” if the product solves a real problem Establish a baseline, measure user behavior now Tune the engine Analytics! (Google, Mixpanel) Avoid building products that nobody wants Pivot or persevere Change directions, but build on what you’ve learned. Speed WinsFriday, November 2, 2012
  13. 13. LAUNCHINGFriday, November 2, 2012
  14. 14. DON’T LAUNCH Marketing Launch vs. Product Launch Test your hypothesis Make your product available to the public. Continuous development of product. Correct quickly. Initial user acquisition. Landing/Signup page Building your social capital Advertising & partnershipsFriday, November 2, 2012
  15. 15. MARKETING LAUNCH Announce a new product, start its PR campaign and engage in buzz marketing activities. Drives customers into sales pipeline. Not renewable acquisition source. Establish credibility with partners. Do you know who you want to work with? Help raise money Establishes positioning Need to you know your business model You’don’tget a second chanceFriday, November 2, 2012
  16. 16. SERVICE OPERATIONSFriday, November 2, 2012
  17. 17. SERVICE OPERATIONS You’ve launched your product! Now the hard part starts... Product Iteration Collecting and responding to user feedback. Analytics 101 Using metrics to improve Acquisition, Retention, Engagement, and Monetization. Rapid Split Tests Keep it simple enough to use and understand Metrics should be Actionable, Accessible, and Auditable. Look at cohorts over timeFriday, November 2, 2012
  18. 18. SOCIAL MEDIA The importance of Social Reach new customers in places they’re already hanging out. Exposure Engagement Conversion Build on your blogging experience to actively respond to users. Your loudest complainers can become your strongest advocatesFriday, November 2, 2012
  19. 19. TOOLS COVERED Facebook Mixpanel Twitter Survey Monkey Pinterest Hootsuite LaunchRock MindNode Google Analytics MailChimp Google Docs GetSatisfaction Pivotal TrackerFriday, November 2, 2012
  20. 20. BRAVOYOURCITY.COMFriday, November 2, 2012
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