Magento: Google Trends   “Magento” Googled more than “eCommerce”
Magento Facts and Figures                                     FASTEST GROWING  2001:                              eCommerc...
Magento EUROPE
The eCommerce Ecosystem
The Magento Solution: Empowering the eCommerce Ecosystem Core of eCommerce Menu
Magento Facts and Figures   3 Million+    $25 Billion            400,000+             6 Offices    Downloads    Transactio...
Solution Partner Program StructureHighest Investment Greatest Benefits                                                    ...
Partner ProfilesHighest Investment Greatest Benefits                                                                      ...
Magento Enterprise
Software Development Lifecycle
Magento eCommerce - Price vs. Functionality              HIGH                                                             ...
Magento Architecture   • Extensible and Upgradeable Architecture         PHP5 Built on Zend Framework         Event Driv...
Enabling Online Business        Product Development/   Manufacturing/ Suppliers/   Inventory/ Shipping   Accounting & Fina...
Performance  Security                Magento Enterprise   Performance Features                     Security / Compliance F...
Performance  Security     Magento Enterprise: Zenni Optical          Results:              • Orders increased by 30%      ...
Sales Module Scalability (Checkout)                                   1 web 1 database    2 web 1 database    3 web 1 data...
Magento Mobile
Simple  How It Works     • STEP 1            The free mobile extension is part of the             admin panel     • STEP ...
Resource Efficient Experience Menu | WWW
Affordable Experience Menu | WWW
Magento go
Magento Go Experience Menu | WWW
Magento Go Experience Menu | WWW
Magento Training and Education Enabling Success Menu | WWW
Magento Expert Consulting Services Enabling Success Menu | WWW
Magento Expert Consulting Services  Packaged Services     • Architectural Decisions     • Integration Analysis     • Techn...
Your eCommerce Partner      Thank You      for Success
Enabling Success Menu | WWW
BARGENTO 2.0 Keynote Magento - Thomas Fleck
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BARGENTO 2.0 Keynote Magento - Thomas Fleck

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BARGENTO 2.0 Keynote Magento - Thomas Fleck

  1. 1. Magento: Google Trends “Magento” Googled more than “eCommerce”
  2. 2. Magento Facts and Figures FASTEST GROWING 2001: eCommerce Platform in the World Web Design and eCommerce Site Consulting Firm Revenues Increased by 2008: 300% in 2010 Open-source Project is Available *Compared to 2009 2009: Is Released 100’s of Partners And 3rd Party Developers
  3. 3. Magento EUROPE
  4. 4. The eCommerce Ecosystem
  5. 5. The Magento Solution: Empowering the eCommerce Ecosystem Core of eCommerce Menu
  6. 6. Magento Facts and Figures 3 Million+ $25 Billion 400,000+ 6 Offices Downloads Transactions / yr Community Members Worldwide & Forum Posts 3,800+ 80+ 100,000+ 45 Employees in 2007 Extensions Languages Merchants 260+ Today
  7. 7. Solution Partner Program StructureHighest Investment Greatest Benefits Gold Partner 25% on EE 10% on PE 15% on Services Enterprise Adoption Primarily Enterprise Edition Revenue Potential Silver Partner Most Important to Magento 15% on EE Annual Revenue Commitment 10% on PE 15% on Services Highest Level of Support Mid-Market Adoption Bronze Partner 50%/50% Enterprise & Prof Very Important to Magento 10% on EE & PE Annual Revenue Commitment Small Company Adoption Some Support from Magento Community Edition Focused Some Professional Edition May Refer Enterprise Leads No Revenue Commitment Highest Commitment & Self Service Model Most Strategic Relationship Value of Partnership
  8. 8. Partner ProfilesHighest Investment Greatest Benefits Gold Partner Top 25% of Partners 75% Enterprise/25% Professional • 5+ Yr old company • > $3 mil in revenues – 50% from ecommerce projects Silver Partner Revenue Potential • > 50 people Top 50% of Partners • Top 3 ecommerce provider 50% Enterprise/50% Professional • 50+ customers – 50% are large • $1 to $3 mil in revenues – 25% to 50% from • Delivering ecommerce for 5+ yrs ecommerce • Delivered over 25 ecommerce projects total – • 10 to 50 people many on Magento • Top 5 ecommerce provider • 10+ ecommerce projects per year with • 25 to 50 customers – < 25% are large average value > $50k • Delivering ecommerce for 2 to 5 yrs • Focused primarily on enterprise solution & willing to commit to rev goal • Delivered 10 to 25 ecommerce projects total w/ a few on Magento • Proactive marketing of enterprise solution to Bronze Partner customers • 10 to 20 ecommerce projects per year with average Lower 50% of Partners value >$25k 100% Community • Want to focus on Magento commercial projects but most experience is with Community solution • Whoever doesn’t fit Professional Partner Profile • Low level, moderate marketing to customers • Single developers • Small shops just doing bit project work Highest Commitment & Most Strategic Relationship Value of Partnership
  9. 9. Magento Enterprise
  10. 10. Software Development Lifecycle
  11. 11. Magento eCommerce - Price vs. Functionality HIGH Proprietary, on-premiseFlexibility &Ability toCustomize Mid-Market SaaS/On- Demand; limited Fully hosted customization SaaS/On-Demand, little to no customization or LOW flexibility $ $$$$ Price
  12. 12. Magento Architecture • Extensible and Upgradeable Architecture  PHP5 Built on Zend Framework  Event Driven Architecture to Simplify System Expansibility • Architecture Maintains Upgradeability with Customizations  Core  Local  Community • Core Flexibility on Design Look and Feel  MVC Architecture • Core API opens platform for integration  Supports Both SOAP and XML-RPC Protocols • Catalog  Cart & Checkout • Customer  Order • Product  Gift Messages
  13. 13. Enabling Online Business Product Development/ Manufacturing/ Suppliers/ Inventory/ Shipping Accounting & Finance Purchasing ERP System Fulfillment Web/ Content Marketing Customer Service Development & Support Core of eCommerce Menu
  14. 14. Performance Security Magento Enterprise Performance Features Security / Compliance Features • Full Page Caching for All Users • PA-DSS Compliant • Caching of Content for Category, • Aids Merchants in Achieving PCI Product and CMS Pages Compliance • Strong Data Encryption • Solr Search • PHP Accelerator Experience Menu | Architecture
  15. 15. Performance Security Magento Enterprise: Zenni Optical Results: • Orders increased by 30% • 4,000 to 5,000 orders/day • Up to 80,000 unique visitors/day
  16. 16. Sales Module Scalability (Checkout) 1 web 1 database 2 web 1 database 3 web 1 database Performance, orders / hour Concurrent Connections
  17. 17. Magento Mobile
  18. 18. Simple How It Works • STEP 1  The free mobile extension is part of the admin panel • STEP 2  Purchase an application key (license) and submit your app to Magento using the new mobile admin panel • STEP 3  Magento completes the iTunes submission process and maintains code for a low  annual or monthly fee. Experience Menu | WWW
  19. 19. Resource Efficient Experience Menu | WWW
  20. 20. Affordable Experience Menu | WWW
  21. 21. Magento go
  22. 22. Magento Go Experience Menu | WWW
  23. 23. Magento Go Experience Menu | WWW
  24. 24. Magento Training and Education Enabling Success Menu | WWW
  25. 25. Magento Expert Consulting Services Enabling Success Menu | WWW
  26. 26. Magento Expert Consulting Services Packaged Services • Architectural Decisions • Integration Analysis • Technical Consulting • Custom Module Development • Code Review and Performance Analysis • Data Migration Enabling Success Menu | WWW
  27. 27. Your eCommerce Partner Thank You for Success
  28. 28. Enabling Success Menu | WWW

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