5 REASONS

YOUR STARTUP SHOULD USE
CONTENT MARKETING
	
  
MOST STARTUPS
DON’T HAVE MUCH

To Splash
SO HOW DO YOU
MARKET YOUR
Product?
	
  

SOCIAL
MEDIA

SEO
SEM

ADS
I’M SURE YOU
HAVE HEARD OF
Content Marketing

But what the hell is it?
“Content marketing is a marketing technique of
creating and distributing relevant and valuable
content to attract, acquire...
THESE CATS
DO CONTENT
MARKETING
REALLY WELL
	
  
	
  
Recent research From the CMI in the US shows that
9 out of 10 B2B companies incorporate content
marketing as part of their...
SO HERE ARE 5
REASONS YOUR
BUSINESS SHOULD USE
IT TOO
1
CREDIBILITY &
EXPERTISE
THROUGH QUALITY
CONTENT, STARTUPS
CAN SHOWCASE

Expertise &
Skills
Building…
CONFIDENCE AND
TRUST IN POTENTIAL
CLIENTS	
  
2
BRAND
AWARENESS &
VISIBILITY
MORE ENGAGING &
RELEVANT CONTENT

=

>>
&
MORE
3
IT’S CHEAPER!
So you’ll
save…..
TONS OF THIS
Kapost & Eloquea found that…
CPL’s FOR CONTENT
MARKETING DROP BY 80%
AFTER THE FIRST 5 MONTHS
 

“

INBOUND MARKETING
(OF WHICH CONTENT
MARKETING IS A PART) IS
60% LESS EXPENSIVE
THAN PAID CAMPAIGNS
FOR LEAD GENERATI...
4
SEO
GOOD CONTENT
MARKETING
Improves SEO!
SEARCH ENGINES
ORIGINAL
QUALITY CONTENT LINKED TO OTHER
WEBSITES AND SHARED VIA SOCIAL
MEDIA
5
BUILDING
RELATIONSHIPS

& CUSTOMER RETENTION
CONTENT
MAKTETING
GIVES YOU A CHANNEL TO STAY
CONNECTED WITH YOUR
CUSTOMERS, STAFF AND
PARTNERS
READ THE FULL
ARTICLE ON

BARCINNO	
  
THANKS TO…
1

Jon S – NS Newsflash (Flickr)
	
  

2

Stepan Radibog – Neonihil (Flickr)
	
  

3

Melanie Davies – Burwash ...
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5 Reasons To Invest In Content Marketing For Your Startup

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I’m sure many of you have heard the buzz about Content Marketing and have read about success stories from more established startups such as Buffer, Hubspot, Kissmetrics and Moz who are all directing very effective campaigns. Here are 5 reasons your startup should use it too!

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5 Reasons To Invest In Content Marketing For Your Startup

  1. 1. 5 REASONS YOUR STARTUP SHOULD USE CONTENT MARKETING  
  2. 2. MOST STARTUPS DON’T HAVE MUCH To Splash
  3. 3. SO HOW DO YOU MARKET YOUR Product?   SOCIAL MEDIA SEO SEM ADS
  4. 4. I’M SURE YOU HAVE HEARD OF Content Marketing But what the hell is it?
  5. 5. “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target” CMI    
  6. 6. THESE CATS DO CONTENT MARKETING REALLY WELL    
  7. 7. Recent research From the CMI in the US shows that 9 out of 10 B2B companies incorporate content marketing as part of their strategy
  8. 8. SO HERE ARE 5 REASONS YOUR BUSINESS SHOULD USE IT TOO
  9. 9. 1
  10. 10. CREDIBILITY & EXPERTISE
  11. 11. THROUGH QUALITY CONTENT, STARTUPS CAN SHOWCASE Expertise & Skills
  12. 12. Building… CONFIDENCE AND TRUST IN POTENTIAL CLIENTS  
  13. 13. 2
  14. 14. BRAND AWARENESS & VISIBILITY
  15. 15. MORE ENGAGING & RELEVANT CONTENT = >>
  16. 16. & MORE
  17. 17. 3
  18. 18. IT’S CHEAPER! So you’ll save…..
  19. 19. TONS OF THIS
  20. 20. Kapost & Eloquea found that… CPL’s FOR CONTENT MARKETING DROP BY 80% AFTER THE FIRST 5 MONTHS
  21. 21.   “ INBOUND MARKETING (OF WHICH CONTENT MARKETING IS A PART) IS 60% LESS EXPENSIVE THAN PAID CAMPAIGNS FOR LEAD GENERATION
  22. 22. 4
  23. 23. SEO
  24. 24. GOOD CONTENT MARKETING Improves SEO!
  25. 25. SEARCH ENGINES ORIGINAL QUALITY CONTENT LINKED TO OTHER WEBSITES AND SHARED VIA SOCIAL MEDIA
  26. 26. 5
  27. 27. BUILDING RELATIONSHIPS & CUSTOMER RETENTION
  28. 28. CONTENT MAKTETING GIVES YOU A CHANNEL TO STAY CONNECTED WITH YOUR CUSTOMERS, STAFF AND PARTNERS
  29. 29. READ THE FULL ARTICLE ON BARCINNO  
  30. 30. THANKS TO… 1 Jon S – NS Newsflash (Flickr)   2 Stepan Radibog – Neonihil (Flickr)   3 Melanie Davies – Burwash Caligraphger (Flickr)   4 Contrast.ie/blog & The Noun Project   And to Illiya Vjestica for style inspiration

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