5 Reasons To Invest In Content Marketing For Your Startup

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I’m sure many of you have heard the buzz about Content Marketing and have read about success stories from more established startups such as Buffer, Hubspot, Kissmetrics and Moz who are all directing very effective campaigns. Here are 5 reasons your startup should use it too!

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5 Reasons To Invest In Content Marketing For Your Startup

  1. 5 REASONS YOUR STARTUP SHOULD USE CONTENT MARKETING  
  2. MOST STARTUPS DON’T HAVE MUCH To Splash
  3. SO HOW DO YOU MARKET YOUR Product?   SOCIAL MEDIA SEO SEM ADS
  4. I’M SURE YOU HAVE HEARD OF Content Marketing But what the hell is it?
  5. “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target” CMI    
  6. THESE CATS DO CONTENT MARKETING REALLY WELL    
  7. Recent research From the CMI in the US shows that 9 out of 10 B2B companies incorporate content marketing as part of their strategy
  8. SO HERE ARE 5 REASONS YOUR BUSINESS SHOULD USE IT TOO
  9. 1
  10. CREDIBILITY & EXPERTISE
  11. THROUGH QUALITY CONTENT, STARTUPS CAN SHOWCASE Expertise & Skills
  12. Building… CONFIDENCE AND TRUST IN POTENTIAL CLIENTS  
  13. 2
  14. BRAND AWARENESS & VISIBILITY
  15. MORE ENGAGING & RELEVANT CONTENT = >>
  16. & MORE
  17. 3
  18. IT’S CHEAPER! So you’ll save…..
  19. TONS OF THIS
  20. Kapost & Eloquea found that… CPL’s FOR CONTENT MARKETING DROP BY 80% AFTER THE FIRST 5 MONTHS
  21.   “ INBOUND MARKETING (OF WHICH CONTENT MARKETING IS A PART) IS 60% LESS EXPENSIVE THAN PAID CAMPAIGNS FOR LEAD GENERATION
  22. 4
  23. SEO
  24. GOOD CONTENT MARKETING Improves SEO!
  25. SEARCH ENGINES ORIGINAL QUALITY CONTENT LINKED TO OTHER WEBSITES AND SHARED VIA SOCIAL MEDIA
  26. 5
  27. BUILDING RELATIONSHIPS & CUSTOMER RETENTION
  28. CONTENT MAKTETING GIVES YOU A CHANNEL TO STAY CONNECTED WITH YOUR CUSTOMERS, STAFF AND PARTNERS
  29. READ THE FULL ARTICLE ON BARCINNO  
  30. THANKS TO… 1 Jon S – NS Newsflash (Flickr)   2 Stepan Radibog – Neonihil (Flickr)   3 Melanie Davies – Burwash Caligraphger (Flickr)   4 Contrast.ie/blog & The Noun Project   And to Illiya Vjestica for style inspiration

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