The New Sales Funnel

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Social media has affected the traditional sales funnel. The new B2B sales funnel focuses on building community, to turn prospects into customers and building community to turn customers into evangelists.

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The New Sales Funnel

  1. 1. { COMMUNITY Community Development; Around } Industry–On & Offsite Engagement Campaigns; Social Media, Marketing, AWARENESS Trade Shows, Direct Marketing, Events Intro to Solutions; Lead Nurturing, Marketing Automation, Proposals CONSIDERATION PROVIDE VALUE ACTION } Customer Community Development–On & Off Site Engagement, Added Value VALUE REALIZED Customer Success, Training–Best Practices & Testimonials LOYALTY Proactive Referrals, Comments, Responds to Community for Brand EVANGELISM Designed by Barbra Gago ©Cloud9 Analytics 2010

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