New Media: What Is It & What's My Strategy?

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A brief explanation of new media, what it means for business, and a simple strategy you can use to have success in your social media efforts.

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New Media: What Is It & What's My Strategy?

  1. 1. New Media: What is it? And, what does it mean for my business? Barbra Gago
  2. 2. times have changed 1959 2009
  3. 3. old marketing tactics
  4. 4. new marketing tactics
  5. 5. But, What is Social Media?
  6. 6. “THE TERM MOST OFTEN REFERS TO ACTIVITIES THAT INTEGRATE TECHNOLOGY, TELECOMMUNICATIONS, AND SOCIAL COMMUNICATION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEO AND AUDIO.” Wikipedia.com
  7. 7. It’s Also An UMBRELLA Term for: “SOCIAL” Bookmarking, Networking & News Share and Enjoy:
  8. 8. And, for People Having Conversations Online I got great results! Yeah, this But, their product really customer service works! sucks! Totally.
  9. 9. Conversations which are activated by... • Wikis • Blogs • Forums • Video Sharing Sites • Photo Sharing Sites • Social Networks • Review Sites • Online Chat • Podcasts • Virtual Worlds • RSS
  10. 10. This means it’s... Reciprocal Lively Empowering Authentic Collaborative Sincere Open Inclusive Dynamic Transparent Consumer-Driven Vigorous
  11. 11. and NOT... CLOSED EXCLUSIVE CONTROLLED MESSAGE-DRIVEN GET RICH QUICK
  12. 12. So, Why Should I Care?
  13. 13. It’s an opportunity to understand, engage & deliver
  14. 14. Resulting in more relevant, better developed products or services, supported by a foundation of solid customer relationships
  15. 15. Swedish Embassy in Second Life
  16. 16. Plus, It’s Growing!
  17. 17. 20,000,000 Professionals
  18. 18. Over 100,000,000 Users
  19. 19. 4,000,000 Users
  20. 20. Over 100,000,000 Videos
  21. 21. Wikipedia 4,000,000 Articles
  22. 22. 1.5 Million Residents
  23. 23. Okay, so What is Social Media Marketing?
  24. 24. Social Media Marketing combines the goals of traditional marketing with social media’s virtually limitless consumer touch points
  25. 25. SMM Objectives
  26. 26. Spread ideas...
  27. 27. Increase visibility...
  28. 28. So, What’s My Strategy?
  29. 29. First, listen
  30. 30. Then, participate
  31. 31. FIVE Simple Steps for Success
  32. 32. #1 Decide who you want to reach
  33. 33. Forrester’s Ladder Creators 6 Online User Profiles
  34. 34. Forrester’s Ladder Creators Critics 6 Online User Profiles
  35. 35. Forrester’s Ladder Creators Collectors Critics 6 Online User Profiles
  36. 36. Forrester’s Ladder Creators Collectors Critics Joiners 6 Online User Profiles
  37. 37. Forrester’s Ladder Creators Collectors Spectators Critics Joiners 6 Online User Profiles
  38. 38. Forrester’s Ladder Creators Collectors Spectators Critics Inactives Joiners 6 Online User Profiles
  39. 39. #2 Define your business objectives Create BUZZ Retention & LoyaltyGenerate Sales Increase website traffic & number of leads Develop a trusted brand - create “expert” status through relevant, authoritative content Ensure consistent branding Provide tangible benefit to Build lists, newsletter subscriptions, community the community membership & interest Increase brand awareness
  40. 40. #3 Develop a plan and stick to it
  41. 41. #4 Determine what tools you will need 90% 10%
  42. 42. #5 Delegate the day-to-day
  43. 43. SMM Best Practices
  44. 44. Transparency
  45. 45. Participation
  46. 46. CISCO 12 Corporate Blogs
  47. 47. COMCAST Micro Blogging Customer Support
  48. 48. ADOBE Bookmarking Tutorials
  49. 49. APPLE Faceboook Group for Students
  50. 50. ACURA Desktop Widgets for Traffic
  51. 51. ALLTOP YouTube for How-To Videos
  52. 52. SMM Worst Practices
  53. 53. POS-IT Stealing your Consumer’s Idea
  54. 54. UNTIED Self-promotion
  55. 55. Thank You! barbragago@gmail.com

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