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New Media: What Is It & What's My Strategy?
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New Media: What Is It & What's My Strategy?

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A brief explanation of new media, what it means for business, and a simple strategy you can use to have success in your social media efforts.

A brief explanation of new media, what it means for business, and a simple strategy you can use to have success in your social media efforts.

Published in: Business, News & Politics

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  • 1. New Media: What is it? And, what does it mean for my business? Barbra Gago
  • 2. times have changed 1959 2009
  • 3. old marketing tactics
  • 4. new marketing tactics
  • 5. But, What is Social Media?
  • 6. “THE TERM MOST OFTEN REFERS TO ACTIVITIES THAT INTEGRATE TECHNOLOGY, TELECOMMUNICATIONS, AND SOCIAL COMMUNICATION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEO AND AUDIO.” Wikipedia.com
  • 7. It’s Also An UMBRELLA Term for: “SOCIAL” Bookmarking, Networking & News Share and Enjoy:
  • 8. And, for People Having Conversations Online I got great results! Yeah, this But, their product really customer service works! sucks! Totally.
  • 9. Conversations which are activated by... • Wikis • Blogs • Forums • Video Sharing Sites • Photo Sharing Sites • Social Networks • Review Sites • Online Chat • Podcasts • Virtual Worlds • RSS
  • 10. This means it’s... Reciprocal Lively Empowering Authentic Collaborative Sincere Open Inclusive Dynamic Transparent Consumer-Driven Vigorous
  • 11. and NOT... CLOSED EXCLUSIVE CONTROLLED MESSAGE-DRIVEN GET RICH QUICK
  • 12. So, Why Should I Care?
  • 13. It’s an opportunity to understand, engage & deliver
  • 14. Resulting in more relevant, better developed products or services, supported by a foundation of solid customer relationships
  • 15. Swedish Embassy in Second Life
  • 16. Plus, It’s Growing!
  • 17. 20,000,000 Professionals
  • 18. Over 100,000,000 Users
  • 19. 4,000,000 Users
  • 20. Over 100,000,000 Videos
  • 21. Wikipedia 4,000,000 Articles
  • 22. 1.5 Million Residents
  • 23. Okay, so What is Social Media Marketing?
  • 24. Social Media Marketing combines the goals of traditional marketing with social media’s virtually limitless consumer touch points
  • 25. SMM Objectives
  • 26. Spread ideas...
  • 27. Increase visibility...
  • 28. So, What’s My Strategy?
  • 29. First, listen
  • 30. Then, participate
  • 31. FIVE Simple Steps for Success
  • 32. #1 Decide who you want to reach
  • 33. Forrester’s Ladder Creators 6 Online User Profiles
  • 34. Forrester’s Ladder Creators Critics 6 Online User Profiles
  • 35. Forrester’s Ladder Creators Collectors Critics 6 Online User Profiles
  • 36. Forrester’s Ladder Creators Collectors Critics Joiners 6 Online User Profiles
  • 37. Forrester’s Ladder Creators Collectors Spectators Critics Joiners 6 Online User Profiles
  • 38. Forrester’s Ladder Creators Collectors Spectators Critics Inactives Joiners 6 Online User Profiles
  • 39. #2 Define your business objectives Create BUZZ Retention & LoyaltyGenerate Sales Increase website traffic & number of leads Develop a trusted brand - create “expert” status through relevant, authoritative content Ensure consistent branding Provide tangible benefit to Build lists, newsletter subscriptions, community the community membership & interest Increase brand awareness
  • 40. #3 Develop a plan and stick to it
  • 41. #4 Determine what tools you will need 90% 10%
  • 42. #5 Delegate the day-to-day
  • 43. SMM Best Practices
  • 44. Transparency
  • 45. Participation
  • 46. CISCO 12 Corporate Blogs
  • 47. COMCAST Micro Blogging Customer Support
  • 48. ADOBE Bookmarking Tutorials
  • 49. APPLE Faceboook Group for Students
  • 50. ACURA Desktop Widgets for Traffic
  • 51. ALLTOP YouTube for How-To Videos
  • 52. SMM Worst Practices
  • 53. POS-IT Stealing your Consumer’s Idea
  • 54. UNTIED Self-promotion
  • 55. Thank You! barbragago@gmail.com

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