New Media: What Is It & What's My Strategy?

New Media: What is it? And, what does it mean for my business? Barbra Gago

times have changed 1959 2009

old marketing tactics

new marketing tactics

But, What is Social Media?

“THE TERM MOST OFTEN REFERS TO ACTIVITIES THAT INTEGRATE TECHNOLOGY, TELECOMMUNICATIONS, AND SOCIAL COMMUNICATION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEO AND AUDIO.” Wikipedia.com

It’s Also An UMBRELLA Term for: “SOCIAL” Bookmarking, Networking & News Share and Enjoy:

And, for People Having Conversations Online I got great results! Yeah, this But, their product really customer service works! sucks! Totally.

Conversations which are activated by... • Wikis • Blogs • Forums • Video Sharing Sites • Photo Sharing Sites • Social Networks • Review Sites • Online Chat • Podcasts • Virtual Worlds • RSS

This means it’s... Reciprocal Lively Empowering Authentic Collaborative Sincere Open Inclusive Dynamic Transparent Consumer-Driven Vigorous

and NOT... CLOSED EXCLUSIVE CONTROLLED MESSAGE-DRIVEN GET RICH QUICK

So, Why Should I Care?

It’s an opportunity to understand, engage & deliver

Resulting in more relevant, better developed products or services, supported by a foundation of solid customer relationships

Swedish Embassy in Second Life

Plus, It’s Growing!

20,000,000 Professionals

Over 100,000,000 Users

4,000,000 Users

Over 100,000,000 Videos

Wikipedia 4,000,000 Articles

1.5 Million Residents

Okay, so What is Social Media Marketing?

Social Media Marketing combines the goals of traditional marketing with social media’s virtually limitless consumer touch points

SMM Objectives

Spread ideas...

Increase visibility...

So, What’s My Strategy?

First, listen

Then, participate

FIVE Simple Steps for Success

#1 Decide who you want to reach

Forrester’s Ladder Creators 6 Online User Proﬁles

Forrester’s Ladder Creators Critics 6 Online User Proﬁles

Forrester’s Ladder Creators Collectors Critics 6 Online User Proﬁles

Forrester’s Ladder Creators Collectors Critics Joiners 6 Online User Proﬁles

Forrester’s Ladder Creators Collectors Spectators Critics Joiners 6 Online User Proﬁles

Forrester’s Ladder Creators Collectors Spectators Critics Inactives Joiners 6 Online User Proﬁles

#2 Define your business objectives Create BUZZ Retention & LoyaltyGenerate Sales Increase website traffic & number of leads Develop a trusted brand - create “expert” status through relevant, authoritative content Ensure consistent branding Provide tangible benefit to Build lists, newsletter subscriptions, community the community membership & interest Increase brand awareness

#3 Develop a plan and stick to it

#4 Determine what tools you will need 90% 10%

#5 Delegate the day-to-day

SMM Best Practices

Transparency

Participation

CISCO 12 Corporate Blogs

COMCAST Micro Blogging Customer Support

ADOBE Bookmarking Tutorials

APPLE Faceboook Group for Students

ACURA Desktop Widgets for Trafﬁc

ALLTOP YouTube for How-To Videos

SMM Worst Practices

POS-IT Stealing your Consumer’s Idea

UNTIED Self-promotion

Thank You! barbragago@gmail.com

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New Media: What Is It & What's My Strategy?

by Barbra Gago on Jul 31, 2009

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New Media: What Is It & What’s My Strategy? — Presentation Transcript