Leveraging Sales 2.0 In a Socially Charged World

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Recently presented by PArker Trewin at the Social Media Plus event in Philadelphia. Talks about how to leverage sales 2.0 in a social environment.

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  • Leveraging Sales 2.0 In a Socially Charged World

    1. 1. Leveraging Sales 2.0 In Today’s Socially Charged World
    2. 2. The Evolution of Selling then... • Billboards • Limousines • Business Trips • Seminars • Sales Dialogue • Books • Rotary Phones • Closing Lunches
    3. 3. The Evolution of Selling now... • SEO • Twitter • LinkedIn • Blogs • Email Marketing • Webinars • eBook • Podcasts • Skype • Instant Messages • SalesForce.com
    4. 4. On Sales 2.0 “Social media makes “The new form of everything marketing” relationship selling isn’t about selling anymore– it’s about helping customers with their buying” –David Thompson Sales 2.0 Conference October 2007
    5. 5. What is Sales 2.0? Communication. Collaboration. Efficiency.
    6. 6. What do Buyers Expect? 60% interact with brands using social media 93% think companies should have a presence
    7. 7. Social is Prolific Facebook: 400 Million [+] (1.5 million pieces of content shared daily) LinkedIn: 60 Million [+] (Recent growth of 5 million in two months) Twitter: 75 Million [+] (Active users tweet 50 x per day)
    8. 8. Email Versus Social Media Social networking eclipsed email in global reach 68% vs 64%
    9. 9. Are You Leveraging Sales 2.0? of consumers are 90% using social media but only, of B2B marketers 50% are using Blogs or Twitter Why aren’t more Marketers leveraging social media?
    10. 10. Widen Your Reach & Record ROI • Monitor channels • Track conversions into CRM system • Nurture converted leads • Score leads • Convert & hand off to Sales • Timing is everything • Track Revenue & Determine ROI
    11. 11. Getting From Tweet to Deal Extend Reach. Trigger Response. Build Relationships. Drive Revenue.
    12. 12. What Experts Are Saying... “Social media makes “Sales is Social Networking” everything marketing” Jay Baer Geoffrey Moore
    13. 13. Thank You! More Information: Genius.com Twitter: @genius_com

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