How To Use Facebook For Business

How-to Use Facebook for Business Becoming a Community Leader

let’s start by learning a bit more about it...

“ is a social service that let’s people share and connect

“ If Facebook were a country it would be the 4th largest, between... UNITED STATES FACEBOOK INDONESIA

“ think: cocktail party MEET PEOPLE mix, mingle, share

“ the fastest growing segment on Facebook WOMEN 55-65

“ Brands use it to build COMMUNITY & RELATIONSHIPS

7 Simple Steps

1. Create a proﬁle then, create a fan page for your business it’s important to enter the space as a peer

2. hare engaging content S video, events, pictures, discussions & blog posts

3. Leverage Newsfeed your status updates are published to your wall & all page activity is shared with your fans

4. Utilize your network inform op-it list about page, link to it w/ email signature & post fan page widget on your site

5. Optimize for search set privacy settings so everyone can view

6. Advertise create ad, then select target & set budget

7. Measure Efﬁcacy Use insights to measure activity, ad success, cost and trafﬁc, also track site referrer & use url shorteners (like gURLS)

Genius.com Thank you! http://www.genius.com t: @genius_com e: bgago@genius.com t: @BarbraGago

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by Barbra Gago on Jan 15, 2010