How-to Use Facebook
    for Business

                  Becoming a
                  Community
                    Leader
let’s start by learning a
  bit more about it...
“
is a social service that let’s
 people share and connect
“ If Facebook were a
country it would be the
 4th largest, between...

UNITED STATES
FACEBOOK
INDONESIA
“
think: cocktail party
MEET PEOPLE
mix, mingle, share
“ the fastest growing
segment on Facebook
WOMEN 55-65
“   Brands use it to build
COMMUNITY &
RELATIONSHIPS
7 Simple Steps
1. Create a profile
then, create a fan page for your business
it’s important to enter the space as a peer
2.
 hare engaging content
   S
video, events, pictures, discussions & blog posts
3. Leverage
  Newsfeed
your status updates are
published to your wall & all
page activity is shared with
your fans
4. Utilize your network
inform op-it list about page, link to it w/ email
signature & post fan page widget on your site
5. Optimize for search
  set privacy settings so everyone can view
6. Advertise
create ad, then select
target & set budget
7. Measure Efficacy
Use insights to measure activity, ad
success, cost and traffic, also track site
referrer & use url short...
Genius.com
Thank you!   http://www.genius.com
             t: @genius_com
             e: bgago@genius.com
             t:...
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How To Use Facebook For Business

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Short presentation walking you through 7 steps to getting started with Facebook for business.

Published in: Business, Technology
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  • Transcript of "How To Use Facebook For Business"

    1. 1. How-to Use Facebook for Business Becoming a Community Leader
    2. 2. let’s start by learning a bit more about it...
    3. 3. “ is a social service that let’s people share and connect
    4. 4. “ If Facebook were a country it would be the 4th largest, between... UNITED STATES FACEBOOK INDONESIA
    5. 5. “ think: cocktail party MEET PEOPLE mix, mingle, share
    6. 6. “ the fastest growing segment on Facebook WOMEN 55-65
    7. 7. “ Brands use it to build COMMUNITY & RELATIONSHIPS
    8. 8. 7 Simple Steps
    9. 9. 1. Create a profile then, create a fan page for your business it’s important to enter the space as a peer
    10. 10. 2. hare engaging content S video, events, pictures, discussions & blog posts
    11. 11. 3. Leverage Newsfeed your status updates are published to your wall & all page activity is shared with your fans
    12. 12. 4. Utilize your network inform op-it list about page, link to it w/ email signature & post fan page widget on your site
    13. 13. 5. Optimize for search set privacy settings so everyone can view
    14. 14. 6. Advertise create ad, then select target & set budget
    15. 15. 7. Measure Efficacy Use insights to measure activity, ad success, cost and traffic, also track site referrer & use url shorteners (like gURLS)
    16. 16. Genius.com Thank you! http://www.genius.com t: @genius_com e: bgago@genius.com t: @BarbraGago
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