21 Ways to Distribute Content

21 Ways to DISTRIBUTE Content.But FIRST! Why Thoughtful Distribution is Key to Successful Engagement @BarbraGago Barbra.Gago@LeftBrainDGA.com

THOUGHTFULDISTRIBUTION Content distribution is a discipline that needs to be integrated with content creation, SEO and management strategies, not thought about after the fact.

UNIQUEEXPERIENCESWe’ve bought into theidea of developingdifferent content fordifferent buyers (buyerpersonas), the nextstep is to facilitateunique experiences.

• Your WEBSITE MANUAL • Your BLOG(s)DISTRIBUTION • SOCIAL Media • Email (DATABASE) • e-SIGNATURE • COMMENT Threads • Discussion FORUMS • EVENTS (Live/Virtual) • DOCUMENT-SHARING • MULTI-MEDIA Sites • Mobile APPLICATIONS

COMMUNITYDISTRIBUTION • Company NEWSFLASH • INFLUENCERS/Bloggers • PUBLIC RELATIONS • Social BOOKMARKING • SOCIAL NEWS Sites • Leverage PARTNERS

AUTOMATEDDISTRIBUTION • WIDGETS • eNEWSLETTERS • Lead NURTURING • Syndication/RSS • Content DISCOVERY Platforms

1. Write a BLOG POST7 WAYS TO USE 2. Use key points to create a A BLOG POST SLIDESHOW 3. Read/record for an .mp3 and AUDIO PODCAST 4. Mash .mp3 and slideshow to make a VIDEO 5. Curate related blog posts, and publish an eBOOK 6. Use pieces of your post as RESPONSES to questions 7. Snip article into value-add TWEETS

THANK YOU!Barbra.Gago@LeftBrainDGA.com

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21 Ways to Distribute Content

by Barbra Gago on Sep 09, 2011

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21 Ways to Distribute Content — Presentation Transcript