The Diversity of Women in Business ‘ Women in the Spotlight’ Presented by: Barbara Mullin MSc Director & Business Development Executive 21 st Century Women Ltd Tel: +44 (0)1621 869372 Fax: +44 (0)1621 869159 Email: [email_address] Website: WWW.21stcenturywomen.ltd.uk To: The Shifting Gears Conference at Durham University Monday 10 th September 2001

The Diversity of Women in Business The 21 st Century The Working Environment Women and Men’s Career Paths and Differing Life Stages Motivating the Individual to Achieve (  Mullin B 1994) The Business Case The Implications of No Change The Future Potential! 

The 21 st Century

The Working Environment

Women and Men’s Career Paths and Differing Life Stages

Motivating the Individual to Achieve (  Mullin B 1994)

The Business Case

The Implications of No Change

The Future Potential!

The 21 st Century Major shifts in society The changing roles of women and men Increasing personal responsibility Adaptable people with new skills The new vision 

Major shifts in society

The changing roles of women and men

Increasing personal responsibility

Adaptable people with new skills

The new vision

The Working Environment Old culture Lack of work/life balance Token women Traditional career stereotypes The future 

Old culture

Lack of work/life balance

Token women

Traditional career stereotypes

The future

Women & Men’s Career Paths and differing Life Stages Women Spiral, Transitory, Lateral In/out of paid employment Many part time jobs Choose whether or not to have family Long family breaks or statutory maternity break Have the responsibility Men Steady state, Single track, Linear Views career as battle Moving up the rungs Classic career supports male life cycle Leaves school, gets job, works in paid employment until retirement 

Women

Spiral, Transitory, Lateral

In/out of paid employment

Many part time jobs

Choose whether or not to have family

Long family breaks or statutory maternity break

Have the responsibility

Men

Steady state, Single track, Linear

Views career as battle

Moving up the rungs

Classic career supports male life cycle

Leaves school, gets job, works in paid employment until retirement

‘ Five Factors for Motivation’ 

‘ Five Factors for Motivation’  Mullin B 1994 Company Profile – Working Environment

Company Profile – Working Environment

The Business Case A shifting society Changing structure of companies Exposing the factors and truths about gender Development of value Women’s complementary skills 

A shifting society

Changing structure of companies

Exposing the factors and truths about gender

Development of value

Women’s complementary skills

The Implications of No Change Continuing Invisibility Waste of talent Reinforcement of myths instead of reality Restriction of individual freedom Not seen as an ‘employer of choice’ 

Continuing Invisibility

Waste of talent

Reinforcement of myths instead of reality

Restriction of individual freedom

Not seen as an ‘employer of choice’

The Future Potential Emphasis on cultural change Raise awareness of different perceptions Integrate new career models Develop gender-appropriate career structures Value ourselves 

Emphasis on cultural change

Raise awareness of different perceptions

Integrate new career models

Develop gender-appropriate career structures

Value ourselves