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  • 1. The Diversity of Women in Business ‘ Women in the Spotlight’ Presented by: Barbara Mullin MSc Director & Business Development Executive 21 st Century Women Ltd Tel: +44 (0)1621 869372 Fax: +44 (0)1621 869159 Email: [email_address] Website: WWW.21stcenturywomen.ltd.uk To: The Shifting Gears Conference at Durham University Monday 10 th September 2001
  • 2. The Diversity of Women in Business
    • The 21 st Century
    • The Working Environment
    • Women and Men’s Career Paths and Differing Life Stages
    • Motivating the Individual to Achieve (  Mullin B 1994)
    • The Business Case
    • The Implications of No Change
    • The Future Potential!
  • 3. The 21 st Century
    • Major shifts in society
    • The changing roles of women and men
    • Increasing personal responsibility
    • Adaptable people with new skills
    • The new vision
  • 4. The Working Environment
    • Old culture
    • Lack of work/life balance
    • Token women
    • Traditional career stereotypes
    • The future
  • 5. Women & Men’s Career Paths and differing Life Stages
    • Women
    • Spiral, Transitory, Lateral
    • In/out of paid employment
    • Many part time jobs
    • Choose whether or not to have family
    • Long family breaks or statutory maternity break
    • Have the responsibility
    • Men
    • Steady state, Single track, Linear
    • Views career as battle
    • Moving up the rungs
    • Classic career supports male life cycle
    • Leaves school, gets job, works in paid employment until retirement
  • 6. ‘ Five Factors for Motivation’ 
  • 7. ‘ Five Factors for Motivation’  Mullin B 1994
    • Company Profile – Working Environment
  • 8. The Business Case
    • A shifting society
    • Changing structure of companies
    • Exposing the factors and truths about gender
    • Development of value
    • Women’s complementary skills
  • 9. The Implications of No Change
    • Continuing Invisibility
    • Waste of talent
    • Reinforcement of myths instead of reality
    • Restriction of individual freedom
    • Not seen as an ‘employer of choice’
  • 10. The Future Potential
    • Emphasis on cultural change
    • Raise awareness of different perceptions
    • Integrate new career models
    • Develop gender-appropriate career structures
    • Value ourselves