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Code meetup presentation bootstrapping
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Code meetup presentation bootstrapping


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Here are the workshop slides for how to bootstrap your startup. Doesn't include the interactive exercises we did in the workshop.

Here are the workshop slides for how to bootstrap your startup. Doesn't include the interactive exercises we did in the workshop.

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  • 1. Bootstrapping your StartupLearn to CodeMay 17, 2013Barbara Tassa, Co-Founderbarbara@weblishpal.comtwitter: @barbie_t or @weblishpalSkype: barbara.tassaMonday, May 20, 13
  • 2. Path to Success1. Concept2. Identify problem, solution, market research,rough business plan how to make money4. Hire Rockstar Team5. Build Amazing Product3. Raise Funding6. Launch7. Grow Revenues8. Acquisition / IPOMonday, May 20, 13
  • 3. Real Startup Roadmap1. Concept Genesis2. Identify problem, solution, market research, rough businessplan how to make money3. Form Team4. Prototype5. User Testing6. Revisions7. User Testing8. Build9. Select Beta User Base11. Track User Growth /Show Revenue Potential10. Launch<<<ConstantPitching>>>Monday, May 20, 13
  • 4. It’s a hard knock life...Monday, May 20, 13
  • 5. What You Should Know How To Do1. Clearly Identify Your Problem & Customer2. Estimate Market Size3. How you will make money4. Prototype, Show Customers, Iterate5. Skill sets you need to add to your startup6. Realistically estimate costs & runway7. Work Within the Startup Community8. Pitch9. Manage a Team10. Manage YourselfMonday, May 20, 13
  • 6. *Plan for No MoneyMonday, May 20, 13
  • 7. 1. Problem &CustomerMonday, May 20, 13
  • 8. Problem Q’s1. Who is your end paying customer?2. How “painful” is the problem?3. How do they currently resolve pain?4. How many people share this problem?5. Is it feasible to get paid for resolving thisproblem?Monday, May 20, 13
  • 9. User Personas + StoriesWho am i?My AttitudesWhat I care aboutMy GoalsMy InterestsMy PersonalityMy SkillsMy DreamsMy Relationship with TechMonday, May 20, 13
  • 10. 2. Market InfoMonday, May 20, 13
  • 11. Key Market Metrics1. Market Size = Total Units * Price2. Your Market Potential (or Share):10% of Market (not ideal)or bottom up (California Wineries)3. Your PriceAverage Market Price? Higher? Lower? Why?4. Growthwhy: Growth Drivers (tech, demographics, migration, etc)how much: %for how long: next 5 years5. CompetitorsHow many?Share for each?Monday, May 20, 13
  • 12. 3. Making MoneyMonday, May 20, 13
  • 13. Type of Revenue Models1. Subscriptionex. Netflix, Crunch Gym2. Advertisingex. Google3. Direct Purchaseex. Amazon, Zappos, Safeway4. Rental / Pay-per-Useex. Rent the Runway, Zipcar5. Transaction Feesex. PayPal, Visa6. Leads/Referralsex. Trulia, Zillow, LearnHub7. Time/Consultingex. McKinseyMonday, May 20, 13
  • 14. Testing Revenue Streams1. Landing Pages2. Google Ad Test3. FB Ad test4. People you know buying5. Where else can you reach customers?Monday, May 20, 13
  • 15. 4. PrototypingMonday, May 20, 13
  • 16. Types of Prototypes1. Paper2. Keynote/Word3. Coded$, fast$$$, timeconsumingMonday, May 20, 13
  • 17. 5. Skill SetsCoderBiz DesignerMonday, May 20, 13
  • 18. 6. Financial ProjectionsMonday, May 20, 13
  • 19. 7. Startup Community1. Startup Events- Demo nights, hackathons, meetups, coffees2. Consultants- Know what you’re getting into3. VCs, Angels- Build relationshipsOverall: what can YOU do for other people?Monday, May 20, 13
  • 20. 8. Pitching7 Second30 Second2 min5 min20 minMonday, May 20, 13
  • 21. 8. PitchingA. Build RelationshipsB. Find alternate sources of funding(grants, hackathons, crowdfunding)Monday, May 20, 13
  • 22. 9. Managing TeamMonday, May 20, 13
  • 23. 10. Managing YourselfMonday, May 20, 13