How to survive thrive as an
artist in the digital jungle
Donnerstag, 27. März 14
* vinyl is killing?
*hometaping is killing?
* digital is killing?
* streaming is killing?
* intro
Donnerstag, 27. März 14
* vinyl is killing?
*hometaping is killing?
* digital is killing?
* streaming is killing?ok, we are over
this, right?
* in...
* intro
* numbers
* tools
* tips
* intro
Donnerstag, 27. März 14
Barbara Hallama aka BarbNerdy
20+ yrs. music biz
(from indie label, digital start ups,
major label, iTunes editorial, free...
* intro
Donnerstag, 27. März 14
Barbara Hallama aka BarbNerdy
Soundcloud:
Sept. 2007
3446 Follower
38 Mixes (4 got deleted)
45.300 Plays
20.042 DL
in 50 c...
* intro
Donnerstag, 27. März 14
* intro
SC Link to stats
Text
Donnerstag, 27. März 14
* music sales:
Donnerstag, 27. März 14
* music sales:
Study:
Pirates Rejoice, Illegal Downloading
Doesn’t Impact Digital Music Sales
Source: Techrunch 2013
Donne...
* music sales:
Study:
Pirates Rejoice, Illegal Downloading
Doesn’t Impact Digital Music Sales
Source: Techrunch 2013
phew....
link
* music sales:
30 years of music sales
Donnerstag, 27. März 14
* music consumption/discovery
Donnerstag, 27. März 14
* what / where / why
reach etc...
get rich and famous? (you
should leave here, can‘t
help you)
Data for Music 360 were col...
Radio is still the dominant way people discover music (48%)
followed by tips from friends/relatives (10%),
and YouTube (7%...
Radio is still the dominant way people discover music (48%)
followed by tips from friends/relatives (10%),
and YouTube (7%...
Facebook
Twitter
Soundcloud
Blogs
MusicMags (Germany: print first)
NEW:
streaming services playlists
* music discovery
Don...
* music discovery
democratization of music
Donnerstag, 27. März 14
democratization of music
* music discovery
everybody nowadays can talk/write about
music
Donnerstag, 27. März 14
* Tools
Donnerstag, 27. März 14
make sure people can listen to your music
reading about music......
own Blog / Website:
really? but i have a FB page...
ma...
own Blog or Website with WordPress
or:
just open up a tumblr
but keep in mind:
its not yours. you do not own it. It can be...
*embedded + customized player
*interacting with fans + musicians
*homebase for you music with links and infos to
all other...
hearthis.at
* Tools
hearthis.at
Donnerstag, 27. März 14
bandcamp
* Tools
Donnerstag, 27. März 14
bandcamp
* Tools
Donnerstag, 27. März 14
bandcamp
- direct to fan
- easy to handle interface
- selling /streaming
- physical / digital products
- own pricing & tim...
sharing means caring
* How to use all this tools?
Donnerstag, 27. März 14
* How to use all this tools?
Donnerstag, 27. März 14
Twitter:
????
* How to use all this tools?
Donnerstag, 27. März 14
*NEVER auto-post Facebook links this
will be the
result -->
* How to use all this tools?
Donnerstag, 27. März 14
Instagram
and a brandnew child:
Vine
* How to use all this tools?
Donnerstag, 27. März 14
interact with people
but
do not retweet every puups you where mentioned
at
share also music you like from other artists
to...
* crowdfunding
Donnerstag, 27. März 14
* crowdfunding
Donnerstag, 27. März 14
* usefull links
Merlin Member Survey 2012
Digital Music Consumption on the Internet
IFPI Digital Music Report 2013
30Yers ...
* thank you
soundcloud --> BarbNerdy
Blog (selfhosted) --> sharingmeanscaring.com
Music + StreetArt Tumblr --> supportyour...
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Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

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This is a little talk I gave at the 1st Music Pool Community Event in Berlin in March 2014.
Just a little summary about tools for artists. This is the teaser for a series of workshop I will do for Music Pool in Berlin this year.

Published in: Self Improvement
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Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

  1. 1. How to survive thrive as an artist in the digital jungle Donnerstag, 27. März 14
  2. 2. * vinyl is killing? *hometaping is killing? * digital is killing? * streaming is killing? * intro Donnerstag, 27. März 14
  3. 3. * vinyl is killing? *hometaping is killing? * digital is killing? * streaming is killing?ok, we are over this, right? * intro Donnerstag, 27. März 14
  4. 4. * intro * numbers * tools * tips * intro Donnerstag, 27. März 14
  5. 5. Barbara Hallama aka BarbNerdy 20+ yrs. music biz (from indie label, digital start ups, major label, iTunes editorial, freelance consultant) since 6+ yrs. digital biz * intro - Project Manager - Editorial f. google music - DJ + Curator + Promoter - Consultant - Communications Expert Donnerstag, 27. März 14
  6. 6. * intro Donnerstag, 27. März 14
  7. 7. Barbara Hallama aka BarbNerdy Soundcloud: Sept. 2007 3446 Follower 38 Mixes (4 got deleted) 45.300 Plays 20.042 DL in 50 countries * intro SC BarbNerdy LINK Donnerstag, 27. März 14
  8. 8. * intro Donnerstag, 27. März 14
  9. 9. * intro SC Link to stats Text Donnerstag, 27. März 14
  10. 10. * music sales: Donnerstag, 27. März 14
  11. 11. * music sales: Study: Pirates Rejoice, Illegal Downloading Doesn’t Impact Digital Music Sales Source: Techrunch 2013 Donnerstag, 27. März 14
  12. 12. * music sales: Study: Pirates Rejoice, Illegal Downloading Doesn’t Impact Digital Music Sales Source: Techrunch 2013 phew...finally. This was a long run Donnerstag, 27. März 14
  13. 13. link * music sales: 30 years of music sales Donnerstag, 27. März 14
  14. 14. * music consumption/discovery Donnerstag, 27. März 14
  15. 15. * what / where / why reach etc... get rich and famous? (you should leave here, can‘t help you) Data for Music 360 were collected via 3,000 online consumer surveys using Nielsen’s proprietary, high-quality ePanel in the United States. * music consumption Donnerstag, 27. März 14
  16. 16. Radio is still the dominant way people discover music (48%) followed by tips from friends/relatives (10%), and YouTube (7%), but more teens listen to music through YouTube than through any other source (64%) -- followed by radio (56%) iTunes (53% ) CDs (50%) Data for Music 360 were collected via 3,000 online consumer surveys using Nielsen’s proprietary, high-quality ePanel in the United States. Quelle: Nielsen * music discovery Donnerstag, 27. März 14
  17. 17. Radio is still the dominant way people discover music (48%) followed by tips from friends/relatives (10%), and YouTube (7%), but more teens listen to music through YouTube than through any other source (64%) -- followed by radio (56%) iTunes (53% ) CDs (50%) Data for Music 360 were collected via 3,000 online consumer surveys using Nielsen’s proprietary, high-quality ePanel in the United States. Quelle: Nielsen * music discovery SHAZAM Donnerstag, 27. März 14
  18. 18. Facebook Twitter Soundcloud Blogs MusicMags (Germany: print first) NEW: streaming services playlists * music discovery Donnerstag, 27. März 14
  19. 19. * music discovery democratization of music Donnerstag, 27. März 14
  20. 20. democratization of music * music discovery everybody nowadays can talk/write about music Donnerstag, 27. März 14
  21. 21. * Tools Donnerstag, 27. März 14
  22. 22. make sure people can listen to your music reading about music...... own Blog / Website: really? but i have a FB page... make it as a home for all your things, like an archive. people cannot search on FB * Tools Donnerstag, 27. März 14
  23. 23. own Blog or Website with WordPress or: just open up a tumblr but keep in mind: its not yours. you do not own it. It can be closed and with it your stuff (--> posterous) * Tools Donnerstag, 27. März 14
  24. 24. *embedded + customized player *interacting with fans + musicians *homebase for you music with links and infos to all other places like blog, twitter, shop etc.. ! tag your music files ! * Tools soundcloud Donnerstag, 27. März 14
  25. 25. hearthis.at * Tools hearthis.at Donnerstag, 27. März 14
  26. 26. bandcamp * Tools Donnerstag, 27. März 14
  27. 27. bandcamp * Tools Donnerstag, 27. März 14
  28. 28. bandcamp - direct to fan - easy to handle interface - selling /streaming - physical / digital products - own pricing & timing - sharing - player available - stats and fan contacts - fair pricing: 15% up to $100 10% after $5000 sales in 12 months - formats: mp3, AAC, FLAC, OGG * Tools Donnerstag, 27. März 14
  29. 29. sharing means caring * How to use all this tools? Donnerstag, 27. März 14
  30. 30. * How to use all this tools? Donnerstag, 27. März 14
  31. 31. Twitter: ???? * How to use all this tools? Donnerstag, 27. März 14
  32. 32. *NEVER auto-post Facebook links this will be the result --> * How to use all this tools? Donnerstag, 27. März 14
  33. 33. Instagram and a brandnew child: Vine * How to use all this tools? Donnerstag, 27. März 14
  34. 34. interact with people but do not retweet every puups you where mentioned at share also music you like from other artists to extend you own network * How to use all this tools? Donnerstag, 27. März 14
  35. 35. * crowdfunding Donnerstag, 27. März 14
  36. 36. * crowdfunding Donnerstag, 27. März 14
  37. 37. * usefull links Merlin Member Survey 2012 Digital Music Consumption on the Internet IFPI Digital Music Report 2013 30Yers of music sales Soundcloud vs Bandcamp vs Reverbnation Shazam hearthis.at Donnerstag, 27. März 14
  38. 38. * thank you soundcloud --> BarbNerdy Blog (selfhosted) --> sharingmeanscaring.com Music + StreetArt Tumblr --> supportyourlocalghetto Twitter --> @BarbNerdy LinkedIn --> Barbara Hallama Flickr --> BarbNerdy Donnerstag, 27. März 14

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