QR Code - focus on the task not the technologie, as this will change

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Whats it all about the QR Code thing. Is it over bevore it has started? …

Whats it all about the QR Code thing. Is it over bevore it has started?
I think it's like this:
focus on the task not the technologie, as this will change

I presented this talk at the Barcamp Ruhr in march 2012 in Essen / Germany

More in: Technology , Design
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  • 1. BarbNerdy - Barbara Hallama• Projekt- / Produktmanagement• Digitale Trends• Music Consulting / DJ
  • 2. QR - Codes • ...boring? • ...cases • ...some numbers • ...do‘s + thoughts • ...lets play!
  • 3. QR - Codes.... boring. Sherlock would to say
  • 4. 315
  • 5. ??? notes315
  • 6. 315
  • 7. ...but
  • 8. focus on the task not the technology as this will change
  • 9. Artist: Sweza Graffyard Video
  • 10. Beeing destructive has never been so easy
  • 11. perfect for exploring your hood
  • 12. The world park campaign
  • 13. Rebuilt Central ParkGood seeds wanted. After being hit by the worst storm inpark history, New York’s Central Park has sadly lost over500 trees and over 200 years of history. Central Park is aprecious jewel where the world comes to enjoy.The World Park Project is an awareness and fundraisingcampaign to rebuild New Yorks Central Park. Donate allyou can right now, or help spread the word one digital treeat a time.--> DONATE NOWYoull be linked to the Central Park Conservancysdonation page.Help the fight—Post our message on Facebook, Tweet iton Twitter, Sponsor your status for a day, or Post-up an adby the watercooler. Make a difference in one click-of-a-button.---> GENERATE AWARENESS
  • 14. ...numbers
  • 15. In the EU5 region (including France, Germany, Italy, Spainand UK) 4.6 % of mobile users and 9.8 % of smartphoneowners scanned a QR or bar code during the month ofJune 2011. Quelle: comScore Data Mine
  • 16. Quelle: comScore Data Mine
  • 17. Print to E-Commerce UK Magazine Glamour plans to run print ads in March allowing readers to purchase items with a scan of their smart phone Quelle: clickZ.com
  • 18. The program went well. According toCondé Nast, it produced 512,339print engagements among acirculation of 2 million readers.Advertisers collected 50,814Facebook likes through the effort,which included fashion/beauty, retail,CPG, and tech brands. Among themwere Gap, Lancome, Skinny Cow,GNC, Lands End, and HTC. Thecampaign was promoted from sept.2011 on. Quelle: clickZ.com
  • 19. ..do‘sbe creative and let the people play
  • 20. ...think about• does it makes any sense at all?• is there internet connection?• is it possible to scan?• landingpage: mobile optimized?• makes it sense to link to DL the app? Tumblr: WTF QR - Codes
  • 21. ??
  • 22. ....lets play!
  • 23. • real life check in system• digital autographs• and and and.... jemeinsam.de
  • 24. Linklist• How to make nice QR Codes (List):http://gumpelmaier.net/2011/08/19/qr-codes-fur-alle-linkliste/• QR-Code Reader:Barcoo:• Street Artist Sweza :http://www.sweza.com• The World Park Campaign:Video: http://www.youtube.com/watch?v=7OCyfV_k2_gAgency: http://www.agencymagma.com/ The World Park Campaign:• Conde Nast: Glamour scores 512,339 engagements with QR-enabled print adshttp://www.clickz.com/clickz/news/2136313/cond-eacute-nast-print-ads-feature-mobile-commerce?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+-+News%29• Why Lady Gaga Could Deploy a Sound Only Your Smartphone Can Hearhttp://www.wired.com/underwire/2012/02/sonic-notify/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+&fb_source=message• MI5 recruit by QR code and Bit.ly exposes data: Blog: Andrew R H Girdwood (18.06.2011) http://blog.arhg.net/2011/06/mi5-recruit-by-qr-code-and-bitly.html• Tumblr: WTF QR Codes LINK•11 dubious uses of QR codes Blog: Econsutancy Digital Marketers United - 13.01.2012 http://econsultancy.com/uk/blog/8669-11-dubious-uses-of-qr-codes? utm_campaign=blogtweets&utm_medium=socialnetwork&utm_source=twitter
  • 25. built with Conduit
  • 26. thank you! BarbNerdy - Barbara Hallama • Projekt- / Produktmanagement • Digitale Trends • Music Consulting / DJ