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Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
Presentatie euprevent social media
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Presentatie euprevent social media

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  • 1.  
  • 2. 15 seconds of fame <ul><li>Bram Starckx </li></ul><ul><li>Social worker </li></ul><ul><li>Youth work / Teaching </li></ul><ul><li>Proud geek! </li></ul><ul><li>Facebook/ LinkedIn </li></ul><ul><li>@Barambilla </li></ul>
  • 3. Goal of today's program? <ul><li>Background </li></ul><ul><li>Etiquette </li></ul><ul><li>Practical knowledge </li></ul><ul><li>Discover it for yourself </li></ul><ul><li>Aaah! </li></ul><ul><li>Have fun! </li></ul>
  • 4. Hook up <ul><li>Facebook group: “Euprevent training social media” </li></ul><ul><li>Twitter-hashtag: #eupreventSM </li></ul><ul><li>Pictures will be on www.flickr.com </li></ul><ul><li>Presentations will be on www.slideshare.com </li></ul>
  • 5. http://www.flickr.com/photos/stuartpilbrow/3270138986/
  • 6. http://www.flickr.com/photos/lupos/2059172482/
  • 7. Prevention... http://www.flickr.com/photos/27271711@N04/2969619048
  • 8.  
  • 9. http://www.flickr.com/photos/dunechaser/253066484/
  • 10.  
  • 11. What are social media? <ul><li>Online platforms </li></ul><ul><li>Community-based </li></ul><ul><li>Intuitive! </li></ul><ul><li>User generated content </li></ul><ul><li>Peer-to-peer, little hierarchy </li></ul><ul><li>Collaboration, sharing </li></ul><ul><li>Start = web 2.0 -technology </li></ul><ul><li>In plain English? </li></ul>
  • 12.  
  • 13.  
  • 14. Social media are a movement <ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Creative Commons / Public Licence </li></ul></ul><ul><ul><li>Free and Open Source Software (FOSS) </li></ul></ul><ul><ul><li>Personal branding </li></ul></ul><ul><ul><li>Subcultures => microcultures </li></ul></ul><ul><ul><li>Conversational transactions </li></ul></ul><ul><ul><li>Transactional status </li></ul></ul>
  • 15. Bottom-up take-over of the internet <ul><li>Case: Myspace </li></ul><ul><li>Communities are in control </li></ul><ul><li>You are NOT in control </li></ul><ul><li>Stop teaching! </li></ul><ul><ul><li>Conversate </li></ul></ul><ul><ul><li>Co-creation </li></ul></ul><ul><ul><li>Crowdsourcing </li></ul></ul><ul><ul><li>Ambassadors </li></ul></ul>
  • 16. The GAP story <ul><li>The new GAP Logo was rejected by community </li></ul><ul><li>Gap was forced to get the old one back </li></ul>
  • 17. Why should I/my organization care? <ul><li>It is here to stay! </li></ul><ul><li>Not only a Weakness/threat! </li></ul><ul><li>Consider your strengths & opportunities! </li></ul><ul><li>It is causing a communication revolution </li></ul>
  • 18. Why should we care about SM? <ul><li>Average american teen: </li></ul><ul><ul><li>5 'real' friends </li></ul></ul><ul><ul><li>500 online friends </li></ul></ul><ul><ul><ul><li>Decision makers </li></ul></ul></ul><ul><ul><ul><li>Peer-to-peer guides </li></ul></ul></ul>
  • 19. TRUST me, I'm from the internets <ul><li>Digital natives vs 'old people....' </li></ul><ul><li>Online/ mobile = home </li></ul><ul><li>16 h/week online </li></ul><ul><li>96% adoption of social networks </li></ul><ul><li>Who do you trust for advice </li></ul><ul><ul><li>Friends? 78% </li></ul></ul><ul><ul><li>Advertising? 14% </li></ul></ul>
  • 20. The long tail http://www.flickr.com/photos/martin_heigan/4298415976/
  • 21.  
  • 22. Stop interrupting!
  • 23. Stop searching for an audience
  • 24. http://www.flickr.com/photos/wfryer/2516648940/
  • 25.  

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