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Presentatie euprevent social media

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Transcript

  • 1.  
  • 2. 15 seconds of fame
    • Bram Starckx
    • Social worker
    • Youth work / Teaching
    • Proud geek!
    • Facebook/ LinkedIn
    • @Barambilla
  • 3. Goal of today's program?
    • Background
    • Etiquette
    • Practical knowledge
    • Discover it for yourself
    • Aaah!
    • Have fun!
  • 4. Hook up
    • Facebook group: “Euprevent training social media”
    • Twitter-hashtag: #eupreventSM
    • Pictures will be on www.flickr.com
    • Presentations will be on www.slideshare.com
  • 5. http://www.flickr.com/photos/stuartpilbrow/3270138986/
  • 6. http://www.flickr.com/photos/lupos/2059172482/
  • 7. Prevention... http://www.flickr.com/photos/27271711@N04/2969619048
  • 8.  
  • 9. http://www.flickr.com/photos/dunechaser/253066484/
  • 10.  
  • 11. What are social media?
    • Online platforms
    • Community-based
    • Intuitive!
    • User generated content
    • Peer-to-peer, little hierarchy
    • Collaboration, sharing
    • Start = web 2.0 -technology
    • In plain English?
  • 12.  
  • 13.  
  • 14. Social media are a movement
      • Collaboration
      • Sharing
      • Creative Commons / Public Licence
      • Free and Open Source Software (FOSS)
      • Personal branding
      • Subcultures => microcultures
      • Conversational transactions
      • Transactional status
  • 15. Bottom-up take-over of the internet
    • Case: Myspace
    • Communities are in control
    • You are NOT in control
    • Stop teaching!
      • Conversate
      • Co-creation
      • Crowdsourcing
      • Ambassadors
  • 16. The GAP story
    • The new GAP Logo was rejected by community
    • Gap was forced to get the old one back
  • 17. Why should I/my organization care?
    • It is here to stay!
    • Not only a Weakness/threat!
    • Consider your strengths & opportunities!
    • It is causing a communication revolution
  • 18. Why should we care about SM?
    • Average american teen:
      • 5 'real' friends
      • 500 online friends
        • Decision makers
        • Peer-to-peer guides
  • 19. TRUST me, I'm from the internets
    • Digital natives vs 'old people....'
    • Online/ mobile = home
    • 16 h/week online
    • 96% adoption of social networks
    • Who do you trust for advice
      • Friends? 78%
      • Advertising? 14%
  • 20. The long tail http://www.flickr.com/photos/martin_heigan/4298415976/
  • 21.  
  • 22. Stop interrupting!
  • 23. Stop searching for an audience
  • 24. http://www.flickr.com/photos/wfryer/2516648940/
  • 25.  

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