15 seconds of fame <ul><li>Bram Starckx </li></ul><ul><li>Social worker </li></ul><ul><li>Youth work / Teaching </li></ul>...
Goal of today's program? <ul><li>Background </li></ul><ul><li>Etiquette </li></ul><ul><li>Practical knowledge </li></ul><u...
Hook up <ul><li>Facebook group: “Euprevent training social media” </li></ul><ul><li>Twitter-hashtag:  #eupreventSM </li></...
http://www.flickr.com/photos/stuartpilbrow/3270138986/
http://www.flickr.com/photos/lupos/2059172482/
Prevention... http://www.flickr.com/photos/27271711@N04/2969619048
 
http://www.flickr.com/photos/dunechaser/253066484/
 
What are social media? <ul><li>Online platforms </li></ul><ul><li>Community-based </li></ul><ul><li>Intuitive! </li></ul><...
 
 
Social media are a movement <ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Creati...
Bottom-up take-over of the internet <ul><li>Case: Myspace </li></ul><ul><li>Communities are in control </li></ul><ul><li>Y...
The GAP story <ul><li>The new GAP Logo was rejected by community </li></ul><ul><li>Gap was forced to get the old one back ...
Why should I/my organization care? <ul><li>It is here to stay! </li></ul><ul><li>Not only a Weakness/threat! </li></ul><ul...
Why should we care about SM? <ul><li>Average american teen: </li></ul><ul><ul><li>5 'real' friends </li></ul></ul><ul><ul>...
TRUST me, I'm from the internets <ul><li>Digital natives vs 'old people....' </li></ul><ul><li>Online/ mobile = home </li>...
The long tail http://www.flickr.com/photos/martin_heigan/4298415976/
 
Stop interrupting!
Stop searching for an audience
http://www.flickr.com/photos/wfryer/2516648940/
 
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Presentatie euprevent social media

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Transcript of "Presentatie euprevent social media"

  1. 2. 15 seconds of fame <ul><li>Bram Starckx </li></ul><ul><li>Social worker </li></ul><ul><li>Youth work / Teaching </li></ul><ul><li>Proud geek! </li></ul><ul><li>Facebook/ LinkedIn </li></ul><ul><li>@Barambilla </li></ul>
  2. 3. Goal of today's program? <ul><li>Background </li></ul><ul><li>Etiquette </li></ul><ul><li>Practical knowledge </li></ul><ul><li>Discover it for yourself </li></ul><ul><li>Aaah! </li></ul><ul><li>Have fun! </li></ul>
  3. 4. Hook up <ul><li>Facebook group: “Euprevent training social media” </li></ul><ul><li>Twitter-hashtag: #eupreventSM </li></ul><ul><li>Pictures will be on www.flickr.com </li></ul><ul><li>Presentations will be on www.slideshare.com </li></ul>
  4. 5. http://www.flickr.com/photos/stuartpilbrow/3270138986/
  5. 6. http://www.flickr.com/photos/lupos/2059172482/
  6. 7. Prevention... http://www.flickr.com/photos/27271711@N04/2969619048
  7. 9. http://www.flickr.com/photos/dunechaser/253066484/
  8. 11. What are social media? <ul><li>Online platforms </li></ul><ul><li>Community-based </li></ul><ul><li>Intuitive! </li></ul><ul><li>User generated content </li></ul><ul><li>Peer-to-peer, little hierarchy </li></ul><ul><li>Collaboration, sharing </li></ul><ul><li>Start = web 2.0 -technology </li></ul><ul><li>In plain English? </li></ul>
  9. 14. Social media are a movement <ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Creative Commons / Public Licence </li></ul></ul><ul><ul><li>Free and Open Source Software (FOSS) </li></ul></ul><ul><ul><li>Personal branding </li></ul></ul><ul><ul><li>Subcultures => microcultures </li></ul></ul><ul><ul><li>Conversational transactions </li></ul></ul><ul><ul><li>Transactional status </li></ul></ul>
  10. 15. Bottom-up take-over of the internet <ul><li>Case: Myspace </li></ul><ul><li>Communities are in control </li></ul><ul><li>You are NOT in control </li></ul><ul><li>Stop teaching! </li></ul><ul><ul><li>Conversate </li></ul></ul><ul><ul><li>Co-creation </li></ul></ul><ul><ul><li>Crowdsourcing </li></ul></ul><ul><ul><li>Ambassadors </li></ul></ul>
  11. 16. The GAP story <ul><li>The new GAP Logo was rejected by community </li></ul><ul><li>Gap was forced to get the old one back </li></ul>
  12. 17. Why should I/my organization care? <ul><li>It is here to stay! </li></ul><ul><li>Not only a Weakness/threat! </li></ul><ul><li>Consider your strengths & opportunities! </li></ul><ul><li>It is causing a communication revolution </li></ul>
  13. 18. Why should we care about SM? <ul><li>Average american teen: </li></ul><ul><ul><li>5 'real' friends </li></ul></ul><ul><ul><li>500 online friends </li></ul></ul><ul><ul><ul><li>Decision makers </li></ul></ul></ul><ul><ul><ul><li>Peer-to-peer guides </li></ul></ul></ul>
  14. 19. TRUST me, I'm from the internets <ul><li>Digital natives vs 'old people....' </li></ul><ul><li>Online/ mobile = home </li></ul><ul><li>16 h/week online </li></ul><ul><li>96% adoption of social networks </li></ul><ul><li>Who do you trust for advice </li></ul><ul><ul><li>Friends? 78% </li></ul></ul><ul><ul><li>Advertising? 14% </li></ul></ul>
  15. 20. The long tail http://www.flickr.com/photos/martin_heigan/4298415976/
  16. 22. Stop interrupting!
  17. 23. Stop searching for an audience
  18. 24. http://www.flickr.com/photos/wfryer/2516648940/
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