Presentatie euprevent social media
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Presentatie euprevent social media

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    Presentatie euprevent social media Presentatie euprevent social media Presentation Transcript

    •  
    • 15 seconds of fame
      • Bram Starckx
      • Social worker
      • Youth work / Teaching
      • Proud geek!
      • Facebook/ LinkedIn
      • @Barambilla
    • Goal of today's program?
      • Background
      • Etiquette
      • Practical knowledge
      • Discover it for yourself
      • Aaah!
      • Have fun!
    • Hook up
      • Facebook group: “Euprevent training social media”
      • Twitter-hashtag: #eupreventSM
      • Pictures will be on www.flickr.com
      • Presentations will be on www.slideshare.com
    • http://www.flickr.com/photos/stuartpilbrow/3270138986/
    • http://www.flickr.com/photos/lupos/2059172482/
    • Prevention... http://www.flickr.com/photos/27271711@N04/2969619048
    •  
    • http://www.flickr.com/photos/dunechaser/253066484/
    •  
    • What are social media?
      • Online platforms
      • Community-based
      • Intuitive!
      • User generated content
      • Peer-to-peer, little hierarchy
      • Collaboration, sharing
      • Start = web 2.0 -technology
      • In plain English?
    •  
    •  
    • Social media are a movement
        • Collaboration
        • Sharing
        • Creative Commons / Public Licence
        • Free and Open Source Software (FOSS)
        • Personal branding
        • Subcultures => microcultures
        • Conversational transactions
        • Transactional status
    • Bottom-up take-over of the internet
      • Case: Myspace
      • Communities are in control
      • You are NOT in control
      • Stop teaching!
        • Conversate
        • Co-creation
        • Crowdsourcing
        • Ambassadors
    • The GAP story
      • The new GAP Logo was rejected by community
      • Gap was forced to get the old one back
    • Why should I/my organization care?
      • It is here to stay!
      • Not only a Weakness/threat!
      • Consider your strengths & opportunities!
      • It is causing a communication revolution
    • Why should we care about SM?
      • Average american teen:
        • 5 'real' friends
        • 500 online friends
          • Decision makers
          • Peer-to-peer guides
    • TRUST me, I'm from the internets
      • Digital natives vs 'old people....'
      • Online/ mobile = home
      • 16 h/week online
      • 96% adoption of social networks
      • Who do you trust for advice
        • Friends? 78%
        • Advertising? 14%
    • The long tail http://www.flickr.com/photos/martin_heigan/4298415976/
    •  
    • Stop interrupting!
    • Stop searching for an audience
    • http://www.flickr.com/photos/wfryer/2516648940/
    •