Euprevent strategy

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How to build a social media strategy for your health organisation

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Euprevent strategy

  1. 2. Building a social media strategy For your organization
  2. 3. Why do I need a strategy?
  3. 4. http://www.flickr.com/photos/phauly/35555985/
  4. 5. http://www.flickr.com/photos/admitone/123978930/
  5. 6. http://www.flickr.com/photos/anirudhkoul/3734369273/
  6. 7. Your audience IS on social sites Twitter/ FB /hyves/ SchülerVZ/
  7. 8. If you don't take control of your niche.. Someone else will!
  8. 9. Organizations need to adapt <ul><li>Be a learning community </li></ul>http://www.flickr.com/photos/seandreilinger/276440895/
  9. 10. Organizations need to adapt <ul><li>Be agile and responsive. </li></ul>http://www.flickr.com/photos/arthur_chapman/4461849016/
  10. 11. Organizations need to adapt <ul><li>Be flexible </li></ul>http://www.flickr.com/photos/tragically_dork/3593137461/
  11. 12. Organizations need to adapt <ul><li>Stay focused </li></ul>http://www.flickr.com/photos/h-k-d/3942293740/
  12. 13. Why? It's Fun! http://www.flickr.com/photos/16961193@N06/2267862256/
  13. 14. Why? Join the conversation!
  14. 15. Why not?
  15. 16. No internets 4U? http://www.flickr.com/photos/aussiegold/4863259350/
  16. 17. Afraid of nasty comments? Deal with them!
  17. 18. Learn by doing! We don't have know-how...
  18. 19. http://www.flickr.com/photos/alltheaces/103816298/
  19. 20. http://www.flickr.com/photos/brent_nashville/2816519851/
  20. 21. 1.State your objectives & evaluate
  21. 22. 2. Be prepared to lose control http://www.flickr.com/photos/jaqian/308616505/
  22. 23. 3. Assign man-/girlpower & time http://www.flickr.com/photos/soldiersmediacenter/3408866175/
  23. 24. 4.Get personal first... http://www.flickr.com/photos/massimobarbieri/3185202042/
  24. 25. 5. Listen in. Be a spy!
  25. 26. 6. create guidelines <ul><li>10 must-haves </li></ul><ul><li>TNT Netherlands </li></ul><ul><li>Intel </li></ul><ul><li>Policy tool </li></ul>
  26. 27. 7. Participate <ul><li>Post often, but don't spam </li></ul><ul><li>React on other people's comments </li></ul><ul><li>Add value </li></ul><ul><li>Be generous with knowledge & compliments </li></ul>
  27. 28. 8. Nurture your community <ul><li>You are one of them! </li></ul><ul><li>Inspire them </li></ul><ul><li>Empower interaction </li></ul><ul><li>Play games </li></ul><ul><li>Create a buzz </li></ul><ul><li>Sell your values, not your products </li></ul>
  28. 29. 9. ASK! <ul><li>You're no Einstein... </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Co-creation </li></ul><ul><li>Who are your ambassadors? </li></ul>
  29. 30. 10. Get real! <ul><li>Use your online community to generate a offline community. </li></ul><ul><li>Get together </li></ul><ul><li>Create events </li></ul><ul><li>Organize twunches, twitnicks </li></ul><ul><li>Flashmobs are fun! </li></ul><ul><li>Go viral & guerilla! </li></ul>

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