Euprevent strategy

Building a social media strategy For your organization

Why do I need a strategy?

http://www.flickr.com/photos/phauly/35555985/

http://www.flickr.com/photos/admitone/123978930/

http://www.flickr.com/photos/anirudhkoul/3734369273/

Your audience IS on social sites Twitter/ FB /hyves/ SchülerVZ/

If you don't take control of your niche.. Someone else will!

Organizations need to adapt
Be a learning community
http://www.flickr.com/photos/seandreilinger/276440895/

Be agile and responsive.
http://www.flickr.com/photos/arthur_chapman/4461849016/

Be flexible
http://www.flickr.com/photos/tragically_dork/3593137461/

Stay focused
http://www.flickr.com/photos/h-k-d/3942293740/

Why? It's Fun! http://www.flickr.com/photos/16961193@N06/2267862256/

Why? Join the conversation!

Why not?

No internets 4U? http://www.flickr.com/photos/aussiegold/4863259350/

Afraid of nasty comments? Deal with them!

Learn by doing! We don't have know-how...

http://www.flickr.com/photos/alltheaces/103816298/

http://www.flickr.com/photos/brent_nashville/2816519851/

1.State your objectives & evaluate

2. Be prepared to lose control http://www.flickr.com/photos/jaqian/308616505/

3. Assign man-/girlpower & time http://www.flickr.com/photos/soldiersmediacenter/3408866175/

4.Get personal first... http://www.flickr.com/photos/massimobarbieri/3185202042/

5. Listen in. Be a spy!

6. create guidelines
10 must-haves
TNT Netherlands
Intel
Policy tool

7. Participate
Post often, but don't spam
React on other people's comments
Add value
Be generous with knowledge & compliments

8. Nurture your community
You are one of them!
Inspire them
Empower interaction
Play games
Create a buzz
Sell your values, not your products

9. ASK!
You're no Einstein...
Crowdsourcing
Co-creation
Who are your ambassadors?

10. Get real!
Use your online community to generate a offline community.
Get together
Create events
Organize twunches, twitnicks
Flashmobs are fun!
Go viral & guerilla!

Euprevent strategy

by Barambilla

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Euprevent strategy Presentation Transcript