Motivation to play Online Game
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Behavior and Motivateion of Gamer and Player in Online Game Environment, compre in Physical Worlds and Digital Worlds

Behavior and Motivateion of Gamer and Player in Online Game Environment, compre in Physical Worlds and Digital Worlds

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Motivation to play Online Game Presentation Transcript

  • 1. Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang
  • 2. Motivations for Play in Online Games Milestone: EVERY DAY, millions of people1 interact with each other in online environments known as MMORPG. MMORPGs: Massively-Multiplayer Online Role-Playing GamesFaculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang
  • 3. Motivations for Play in Online Games Ages: how real world social theories play out in a virtual economy 34 30 Male FemaleFaculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang
  • 4. Motivations for Play in Online Games who on average (ages):26 Years typically spend 22 h per weekFaculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang
  • 5. Motivations for Play in Online Games METHODS: information from earlier surveys of MMORPG players.“How important is it you to level upas fast as possible?.”data was then collected from 3,000 MMORPG players through online surveyspublicized at online portalsFaculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang
  • 6. Motivations for Play in Online Games METHODS: information from earlier surveys of MMORPG players. A factor analysis was then performed on this data to detect the relationships among the inventory items in order to reveal its underlying structure.Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang
  • 7. Motivations for Play in Online Games RESULTS: SUBCOMPONENTS REVEALED BY THE FACTOR ANALYSIS GROUPED BY THE MAIN COMPONENT THEY FALL UNDERFaculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang
  • 8. Motivations for Play in Online Games RESULTS: •  If a player scored high on the achievement component that did not mean they scored low on the social component. •  The factor analysis revealed that play motivations in MMORPGs do not suppress each other as Bartle suggested. Male players scored significantly higher on all the achievement components than female players while female players scored significantly higher than male play-ers on the relationship (t[3035] > 9.5, t[3035] = 14.31, p < 0.001) p < 0.001Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang
  • 9. Motivations for Play in Online Games RESULTS: male players socialize just as much as female players, but are looking for very different things in those relationships. A multiple regression with the problematic usage score as the dependent variableFaculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang
  • 10. Motivations for Play in Online Games Conclusion: A factor analysis was then performed on this data to detect the relationships among the inventory items in order to reveal its underlying structure. Different people choose to play games for very different reasons The same video game may have very different meanings or consequences for different players.Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang
  • 11. Motivations for Play in Online Games QuestionFaculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang
  • 12. Motivations for Play in Online Games Thank You! •  Woodcock, B.S. (2005). MMOG Chart. Available at: www.mmogchart.com/. Accessed September 13, 2006. •  Yee, N. The demographics, motivations, and derived experiences of users of massively-multiuser online graphical environments. Presence: Teleoperators and Virtual Environments 15:309–329. •  Bartle, R. (1996). Hearts, clubs, diamonds, spades: players who suit MUDs. Journal of Virtual Environ- ments. Available at: www.brandeis.edu/pubs/jove/ HTML/v1/bartle.html. Accessed September 13, 2006.Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang