Pinterest at a GlanceIntro & guidelines for brands using the virtual pinboard.                                            ...
Pinterest Is… A virtual pinboard. The fastest-growing website in history. Beating out Twitter, StumbleUpon, Bing, and Goog...
The Look           Pin: An image added to           Pinterest.           Board: Set of pins           related to one topic...
What Can I Doon Pinterest?Browse pins and boards:                                           Create visually-stimulating • ...
How Do I Pin?Pin from websites with the Tool BarBookmarklet.Upload images from yourcomputer/smartphone with the app.Use th...
Add Virality•   Descriptions:    o    Tag other users by adding an @         symbol before their name.    o    Add prices ...
Best Practices•   Share an authentic voice:      o Pin a mix of sales products and lifestyle images.      o Share the idea...
Analytics                                                         PinReach           PinfluenceSuccess can be measured by ...
Gilt Home PressMentions have appeared in publications including:•   New York Times•   Huffington Post•   The Fashion Spot•...
CampaignsCampaigns are complementary to ongoing maintenance andconversations with fans on Pinterest.        They activate ...
Pin Into SummerParticipants repinned one trend pin, created aboard inspired by it, and emailed us the link.        Gained:...
Pinterest via FacebookFacebook tab manages pinnable pictures andsubmissions surrounding the contest theme.     User create...
Simple and AffordablePin something desirable andchoose a random winneramong the repinners.                  The rules are ...
Pinterest at a GlancePresented by:Andrea HoferSenior Community ManagerBanyan Branch                           14
Connect withBanyan Branch Social Media AgencyWebsite: www.BanyanBranch.comBlog: www.BanyanBranch.com/Social-BlogFacebook: ...
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Pinterest at a Glance - Banyan Branch

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Guidelines and tips for brands using Pinterest, the popular social network that lets you "pin" images to a virtual pinboard. From leading social media agency Banyan Branch.

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Pinterest at a Glance - Banyan Branch

  1. 1. Pinterest at a GlanceIntro & guidelines for brands using the virtual pinboard. Confidential 1
  2. 2. Pinterest Is… A virtual pinboard. The fastest-growing website in history. Beating out Twitter, StumbleUpon, Bing, and Google in referral traffic. 2
  3. 3. The Look Pin: An image added to Pinterest. Board: Set of pins related to one topic. Users can browse, repin, comment on and like pins. 3
  4. 4. What Can I Doon Pinterest?Browse pins and boards: Create visually-stimulating • Browse everyone collections of pins on boards. • Browse only those you are following • Browse categories Repin, comment, and like other pins. • Browse “Gifts” (pins with prices) Follow other pinners and brands. 4
  5. 5. How Do I Pin?Pin from websites with the Tool BarBookmarklet.Upload images from yourcomputer/smartphone with the app.Use the “Pin It” social sharing button.Repin! 7.17.2012 4
  6. 6. Add Virality• Descriptions: o Tag other users by adding an @ symbol before their name. o Add prices into descriptions.• Edit links.• Categorize onto best corresponding board. 6
  7. 7. Best Practices• Share an authentic voice: o Pin a mix of sales products and lifestyle images. o Share the idea behind your brand. o Consistent editorial voice.• Curation is key: The most followed boards follow a tightly curated theme.• Avoid copyright infringement: Only pin images you own, but repin anything you’d like.• Keep it fresh.• Connect with customers: o Comment on others’ pins. o Conduct market research.• Connect with influencers: Use shared boards.• Cross-promote on existing social platforms. 7
  8. 8. Analytics PinReach PinfluenceSuccess can be measured by number of followers,repins, comments, and referral traffic to website. Two sites are trying to help measure success: Pinreach.com and Pinpuff.com. 7.17.2012 8
  9. 9. Gilt Home PressMentions have appeared in publications including:• New York Times• Huffington Post• The Fashion Spot• Sakita Holley Blog• Decaporter 7.17.2012 9
  10. 10. CampaignsCampaigns are complementary to ongoing maintenance andconversations with fans on Pinterest. They activate followers and drive more pins, awareness, and traffic to the website. Campaigns should include pinnable, relevant images to support promotion during the entire contest life cycle. Limit barriers to entry. 10
  11. 11. Pin Into SummerParticipants repinned one trend pin, created aboard inspired by it, and emailed us the link. Gained: • 1,081 Pinterest followers. • 40 total entries. 11
  12. 12. Pinterest via FacebookFacebook tab manages pinnable pictures andsubmissions surrounding the contest theme. User creates a theme board and submits their board on the Facebook application, where it is visible for others to view. 12
  13. 13. Simple and AffordablePin something desirable andchoose a random winneramong the repinners. The rules are right in the description, so the pin is naturally viral. 7.17.2012 8
  14. 14. Pinterest at a GlancePresented by:Andrea HoferSenior Community ManagerBanyan Branch 14
  15. 15. Connect withBanyan Branch Social Media AgencyWebsite: www.BanyanBranch.comBlog: www.BanyanBranch.com/Social-BlogFacebook: www.facebook.com/BanyanBranchTwitter: @BanyanBranchPhone: 1.206.971.0010 Confidential

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