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LinkedIn - Social Media Huddle 2010

by BANNER on Nov 04, 2010

446 views

Henry Clifford-Jones showed us some fascinating statistics from LinkedIn and showcased the brand new inPages platform.

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Henry Clifford-Jones showed us some fascinating statistics from LinkedIn and showcased the brand new inPages platform.

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Favorites: 3
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Bringing people together to unite around topic, event, industry, product, or serviceFacilitate ConversationA place to meet, exchange, learn, lead and developDemonstrate vision and expertiseShow your brand as helpful, collaborative and supportiveBuild long term assetEngagementInsightRelationship
Here I can see a list of “featured” products and services with rating information – items that the company has chosen to highlight at the topI can see a listing of all of the products and services, with options to filter them in a number of ways.I can see a video on the right hand rail, as well as a special offer.If I click into one of these items – like the x3400 M2, which I notice has been recommended by 63 people.
Here’s an example of a product.I get a nice overview of the product in a very easy and accessible format1) I can see how many people have reviewed it and how they scored it, and I can sort those reviews by my network2) I can easily find people at the company who can help me buy this product3) And I can write a review or solicit information from my network about this product – it’s super easy to do that
If I scroll down, I can what other people have said about the product, and how I’m connected to them.I can “Like” a reviewI also notice that a Salesforce Product Manager has jumped into the conversationNow, when I comment or Like something….
It also gets pushed out to my Network updates – so, now, everyone in my network can see that I’ve recommended a product or service, and they can easily read what I’ve said.That’s some extremely powerful word-of-mouth marketing. And again, according to Neilsen, this action is the most trusted form of advertising.

3 Favorites

sirve 1 year ago
Idnition at Idnition 1 year ago
Dave Tran , Sales Executive at Komli Media 1 year ago

LinkedIn - Social Media Huddle 2010 — Presentation Transcript

LinkedIn Social Media Huddle
LinkedIn’s Mission:
Connect the world’s professionals to make them more productive and successful.
What are professionals doing on LinkedIn?
LinkedIn Stats
- General Network Information
- 80M+ professionals
- 1Mnew members every 10 days, 1+ per second
- Over 200 countries, 6 languages, 150 industries
- Quick Stats
- 1.5Bmonthly pageviews
- 48Mmonthly global uniques
- 1.6M unique visitors to homepage daily
Approaching MARKETING ON LINKEDIN
1. Listen
2. Identify
5. Learn
4. Build Relationships
3. Engage
Community BUILDING ON LInkedIN
600,000
professionally orientated groups
1,500+
created every day
3,000,000+
members join groups each month
Why build a community?
Engagement
Insight
Relationship
Facilitate
Meet, exchange, learn, lead & develop
Demonstrate vision & expertise
Helpful, collaborative & supportive
Build a long-term asset
How to make it work
1. Focus -
Reason to Gather
Competing pressures – Need Alignment
Key to success - Agenda and Platform Scale
3. Brand Objective
2. Size -1/9/90 Rule
LinkedIn as community partner – Integration, Branding Customisation
LinkedIn as community partner – Integration, Branding Customisation
HOME on LINKEDIN FOR Your PRODUCTS and SERVICES
The inPages Platform
A new way to market to professionals.
Launched - November 2nd, 2010
Based on2key factors…
1. Thousands of professionals use company’s products & services today.
2. Recommendations from personal acquaintances are the most trusted form of communication.
Source: The Nielsen Company
How can we help professionalsdiscover products that others recommend, and recommend products to others?
Professional Context
Ability to Showcase Professionals Who Use A Companies Products & Services
80 Million Professionals & 3 Million More Per Month
Relevancy based on Profile Data
Easy to share and discover with others
Thank you!

LinkedIn - Social Media Huddle 2010

by BANNER on Nov 04, 2010

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LinkedIn - Social Media Huddle 2010 — Presentation Transcript