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Social media is the topic of the moment for many marketers. It seems you can’t move for blog posts telling you why you MUST get engaged right now. Half of this year’s conferences have a social media focus (the other half include sessions on getting more from Twitter or creating Facebook communities). And social media experts are multiplying faster than rabbits in Spring.
No one is denying that social media is a powerful new channel for communicating with customers and prospects. But just how powerful?