Afrocentrism and Creativity
by Authentic Creatives on Jul 30, 2012
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The core message of this presentation is to show how creativity can be monopolised by any industry for profit. I use the advertising and marketing industry to expose a destructive phenomenon that happens in almost all commercial industries. The grand message is for every creative in whatever industry to realise that they can overcome monopolies through proposed mindset adjustments, actions and behavious.
A surgical definition of advertising is to sell a product. However advertising and marketing play a special role in society by either dictating trends or representing the current state of a nation’s psyche. It is from these two latter premises that this presentation is based. My definition of Afrocentrism is not necessarily based colour lines. It is defined by a mindset and a particular worldview. South Africa’s unique society is yet to fully integrate and therefore vast lines still divide the nation from an economic level to a racial level. Through creativity tailor-made in Africa there is an opportunity for every creative to assert their influence in the globalised world of today. However this is a stern call to action to every African to take action for the success of the whole of Africa.
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