How to Engage & Consult Your Community Online

How to engage and consult your local community online
Dr Crispin Butteriss
Director, Bang the Table

If you have any follow up questions…
Phone +61 3 9014 1000
Email crispin@bangthetable.com
Blog bangthetable.com/blog
Twitter @crispin_BtT
@bangthetable
Facebook facebook.com/bangthetable
Slideshare slideshare.net/bangthetable
YouTube youtube.com/bangthetable
Delicious delicious.com/bangthetable

Planning an effective online engagement strategy

Map your project impacts
Identify your stakeholders and engagement objective
Identify performance measures and goals
Choose the right tool for the job
Plan your promotional activities
Prepare rich, pithy and engaging content & questions
Prepare yourself!

The top five tools for effective online engagement

Blogs
Forums
Microblogs
Social Networks
Ideation
Wikis

Risks and their management

RoI – Risk of Ignoring
Someone says something nasty (about us or someone else)
The community disagrees with us
Someone or a group hijacks the conversation
The media selectively quote from the discussion
It’s just another place for the noisy minority
No one turns up
We are overwhelmed by responses
Our technology is not up to scratch
Our organisation is not ready

Marketing and Promotion

Build your database
A BIG link on your homepage
A pithy URL
Key word content
Local editorial
Local radio
Internal promotion
Collateral with URL at all public events
Advertising – displays, rates, public transport
Keep at it

Reporting and Analysis

Essential for continued internal support
Essential for “telling the story”
Essential for deep analysis of both “engagement” and issues
Both qualitative and quantitative
Google Analytics is NOT particularly useful
Big numbers do not connote success
Small numbers do not connote failure

http://corporate.bangthetable.com	227
http://jeffesposito.com	38
http://feeds.feedburner.com	12
http://bangthetable.com	2

How to Engage & Consult Your Community Online

by Bang the Table on Jul 03, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 279

Statistics

How to Engage & Consult Your Community Online — Presentation Transcript