Bang the Table - Planning to Engage Your Community Online Training Slides

Planning to Engage your Community Online Dr Crispin Butteriss Becky Hirst

Introductions Community Engagement Web 2.0

Objectives To introduce six web 2.0 tools. To plan for their use as community engagement tools.

Introduction
5 +1 Key Tools
Blogs
Forums
Micro-Blogs
Social Networks
Wikis
Social Media
Scenario Planning
Stakeholder & Tool Identification
Engagement Strategy
Evaluation Framework
Wrap Up
Program

Blogs
Take Home’s
A monologue more than a dialogue
The best tool for getting content “out” into the public realm
Personalise the organisation
Think about style – personal, professional, corporate, etc.
Think about content – updates, hot issues, events etc.
Think about who will write – might not be who you expect
Think about delegations
Link to more engaging content – images, video, maps, documents...
RSS feeds for your visitors – to make it easy for them (RSS aggregators)
RSS feeds for you – to make it easy to spread the word (Facebook)

Forums
Take Home’s
A dialogue – between you and your community or among your community
Opens up the conversation to a much broader audience
All forums aren’t equal – threaded collapsible discussions
Ask “good quality” questions – concrete, visceral, open
Add “good quality” content to inform the discussion
Consider moderation rules & need for independence
Consider “governance” strategy – “leave them to it”...or... “active facilitation”
Monitor the discussion
Don’t dismiss the votes
RSS

Micro- Blogs
Take Home’s
Suitable for short messages only
Not just Twitter – “Enterprise” microblogs are available
Link to content
Direct message to other users
Mention other users
Hash tags create themes to link “tweets”
RSS from Twitter to a dedicated site
Useful for...

Social Networks
Take Home’s
More than a forum...personal profiles & relationships
Blogs, Forums, Documents, Image Libraries...and more
Enterprise level social networks available – internal communities of practice?
Free social networking software available – community organisations, social groups etc.
Think about the objective & target audience carefully – social networks are HARD WORK
Useful for...

Wikis
Take Home’s
An editable webpage
Open, closed or “transparent”
Think about moderation
Think about “sabotage”
Think about it’s legislative role
Useful for...

Social Media
Take Home’s
Makes the issue more accessible...
Makes the subject matter more engaging..
Opens up new ways to contribute...
Doesn’t need to cost a lot...
Can be embedded in your main consultation site...
Not without management cost...
Useful for...

Introductions
5 +1 Key Tools
Blogs
Forums
Micro-Blogs
Social Networks
Wikis
Social Media
Scenario Planning
Stakeholder & Tools
Engagement Strategy
Wrap Up
Stakeholders/ Tools
Stakeholder
Relationship
Tool

Introductions
5 +1 Key Tools
Blogs
Forums
Micro-Blogs
Social Networks
Wikis
Social Media
Scenario Planning
Stakeholder & Tools
Engagement Strategy
Wrap Up
Engagement Strategy
Small Group...
Identify Stakeholder
Identify Tool
How will the tool be used?
When will it be used?
What information will it generate?
Why is this the “best” tool?
Repeat for all three stakeholders
Large Group...
Share two stakeholder/tool strategies

Introductions
5 +1 Key Tools
Blogs
Forums
Micro-Blogs
Social Networks
Wikis
Social Media
Scenario Planning
Stakeholder & Tools
Engagement Strategy
Wrap Up
Alone...
Identify Stakeholder
Identify Tool
What is the key goal?
Identify a “measure”
Identify the population size
Identify you “conversion” goal
Identify a “qualitative” goal
Repeat for 2 nd stakeholder/tool
Large Group...
Share one framework until we have one for each of the 5 key tools

Introductions
5 +1 Key Tools
Blogs
Forums
Micro-Blogs
Social Networks
Wikis
Social Media
Scenario Planning
Stakeholder & Tools
Engagement Strategy
Wrap Up
Workshop Evaluation Alone... Please fill in the evaluation forms provided to help us to keep improving these sessions. Thank you

Bang the Table - Planning to Engage Your Community Online Training Slides

by Bang the Table on Jun 17, 2010

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Bang the Table - Planning to Engage Your Community Online Training Slides — Presentation Transcript