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The Bangkok Business Brief is a monthly business news magazine, carrying domestic and regional business news articles aggregated from a variety of news agencies. A short synopsis of the most popular articles will de displayed in print, though should the reader wish to view the expanded version, short URL’s and QR codes are included for easy navigation to the website. The print articles displayed each month will be determined by their popularity highlighted by the websites analytics.
The 10,000 copy monthly circulation is highly targeted toward medium to top level managers and executives.
The news categories featured in both the Bangkok Business Brief monthly print version and the daily news website represent all sectors relevant to all business readers. Executives have the ability to quickly review the subjects pertinent to the industries in which they are employed or required to be informed about.
The readership of the publication has been determined to be between 25,000 – 45,000.
The “Pass On” rate is estimated to be between 2.5 and 4.5 times per individual copy.
The circulation of 10,000 copies incorporates direct mailing to Chamber of Commerce members, circulation throughout Amata Industrial Estate, Eastern Seaboard, delivery with ‘Food by Phone’ orders and strategic distribution points at Bangkok’s leading hotels and serviced apartments business centres executive lounges.