SlideShare for iOS
by Linkedin Corporation
FREE - On the App Store
Bangkok Business Brief Magazine – Publication Information ...
Bangkok Business Brief Magazine – Publication Information
Magazine – Thailand business news and organization & event updates
Circulation – 10,000 copies
Distribution – Bangkok & the Eastern Seaboard
Bangkok Business Brief Magazine - January 2013
The Bangkok Business Brief is a monthly business news magazine and daily website with domestic and regional business news articles aggregated from a variety of news agencies. Short synopses of articles are displayed online, though should the reader wish to view the full versions of the news stories, short URLs are included for easy navigation to the original sources’ story pages.
Each month, the printed stories are decided from the most popular online stories, as measured by analytics for Bangkok Business Brief’s website, and are again presented with short URLs and QR codes to take readers to the original articles in their entirety and to other related news, categorized into 12 areas of business interest.
The monthly circulation of 10,000 copies is highly targeted towards top- to mid-level managers and executives.
Print & Online News Categories
The news categories featured in both the Bangkok Business Brief monthly print version and the daily news website represent all sectors relevant to all business readers. Executives have the ability to quickly review the subjects pertinent to the industries in which they are employed or need to be informed about.
The circulation of 10,000 copies incorporates direct mailing to mid-level to chief executive business people,including Chamber of Commerce members in Bangkok, the Eastern Seaboard, and around Thailand, as well as strategic, targeted placement in the business centres and executive lounges of Bangkok’s leading 4-5 star hotels’, business and social clubs in Bangkok,
and along with food delivery service orders.
With readership of the publication being in companies and hotels, the ‘pass on’ rate is estimated to be between 2.5 and 4 times each copy, and thus, the readership has been determined to be between 25,000 - 45,000 each month.