The Internet Entrepreneur, Paul Srivorakul

Strong Language and Nudity Bangkok Entrepreneurs Entrepreneur, Ecommerce, Trends By Paul Srivorakul | Bangkok Sept 2012

Our world is now trulymobile, social,searchable, addressableand interactive, andilluminated by data thatcan be collected andapplied across allmarketing functions– GroupM

BackgroundBuilt Content Companies: Built Advertising Companies: Built Ecommerce Companies:Content Experience: Advertising Experience: Ecommerce Experience:Content Management Full Service Digital Agency, Dailydeals, ecommerce,Systems (CMS) Content Social Media Agency retail, travel, paymentcreation, content curate, Adnetwork: Strategy, gateways, delivery,sourcing, freelance Design, Social, Production, sourcing, analytics,management, and Dashboard Reporting, business intelligence, Yieldsyndication, XML feeds Targeting, Analytics management, Sales, Customer ServiceFeatured Partnerships: Featured Clients: Featured Clients:

The Internet EntrepreneurI will share my insight and experience asan entrepreneur, investor, & consumer

Starting up in S.E. Asia (web 1.0 - 3.0) 3.0: Demanding Local consumers expect web & mobile UI/UX that have global standards 2.0: Learn to leapfrog - Private Sales and order fulfillment1.0: Must still - Banner ads vseducate local floating adsbusinesses andbrands about“the basics”

Online to offline models are defensible- Barriers to entry (On the ground relationships)- Not only tech (Global platforms turn ON local Lang.)- Valuable to investors (Local, Regional, Global)- Localize, Manualization, and Monetize

Customer Acquisition/Validation on FB

Create value by doing what is Hard!Practiced 100’s of Begins sending Put in 130 hourjump shots a day in emails at 4:30am weeks at Google, bythe offseason. “It and use to hold sleeping under herwas hard work that staff meetings on desk and beingmade him a legend” sun to prepare for "strategic" about her– Phil Jackson mondays showers.Work your ass off!

What is the hardest thing you’ve done? Lawsuits ExpansionDoor-to-door Theft Boardroom Battles Sales & Downsizing

“If you’re not nervous about something everyday your not building value”

6 things investors want to know Early Stage Focus Team Market Product Revenues Customers ROI

The TeamWhat makes a good start up? Balance of Power, Co-Founders, Passion, Vision, Tenacity, experience, etc.

The Market Micro-Barriers Competitors Culture CodeAdvisors Cost of 1st Mover

The ProductGamification, Analytics, Dashboards Working DEMO is the new Bplan

Trends Commerce Ease Brand Social Advertising Gamify SoLoMo Share Content UGC Curate Pro Brand Why Web only Pivots

Why Internet? 67 m Thailand Population 24 m Thais Online (33% of Pop) 98 % Use Google Search (22m) Research 48 % online, bought offline (10m) 43 % Have bought online (10m)Source: Nectec, Google, Mastercard Survey, IDC Research

Why Mobile? 93 % Own a mobile phone (66m) Own an internet 77 % enabled mobile phone (51m) 63 % Own a smart phone (40m)Source: Nectec, Google, Neilsen Global Insight Q4-2011

Why Facebook?Eyetracking heat maps of Facebook 13 m Thais use Facebook 53 % Use Facebook mobile (7m)Source: EyeTrackShop Study, Nectec, Google, Neilsen Global Insight Q4-2011

Technology is changing consumer behaviorrapidly and companies must follow FAST

Consumers’ capacity for bullshit is rapidly diminishing Audience attention span for online video**Source: Online Video Viewers Have Short Attention Spans – New Tubemogul Research http://www.reelseo.com/tubemogul-viewers-attention/#ixzz1L56DWnZx ©2008-2011 ReelSEO Video Marketing

The rise of micro-contentPeople are increasingly “snacking” on content andmicroblogging is becoming the pulse of the internet Past Present

The web is getting more visual and “bite-size”

Images are emerging as a strong mode of content and digital communication

Mobile photos are growing rapidly What we bought in 2011 (in millions) 2 Billion picture taking devices sold in 2011

Disruption happening today VS100 Bt/mo issue100,000 readers100s of Staff

Rocket internet is good for S.E. Asia• Market validation• Educating the market• Training and experience• Disrupting legacy businesses and status quo• Exit valuations are going to SKY ROCKET!

Thank youPaul SrivorakulChairmanEmail: paul.s@ardentcap.comMob: +(6689) 895-8544Skype: srivorakul946 Dusit Thani Building, 4th fl.,Rama IV Rd. Bangrak,Bangkok,10500 Thailand

The Internet Entrepreneur, Paul Srivorakul

by Bangkok Entrepreneurs on Sep 10, 2012

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