Music Video Research -
Gender of people asked
This question illustrates the
gender answering the
We will need to consider
this during the shooting of
the music video.
Age of people in survey
18 and under
19 – 25
• 26 – 35
• 36 – 40
This pie chart demonstrates the age of
people who view music video
Most of the targeted audience are either un-employed
Do you watch music videos?
No , 11%
Yes , 89%
Most of the targeted audience view music video.
Which music channel do you use the most?
Other , 17%
The Hits , 45% Viva
MTV , 15%
Viva , 23%
This pie chart illustrates the most viewed music channel is The Hits. Our
product must be promoted on here.
What do you use to view music videos?
Other , 7% MySpace , 13%
Msn video , 15% MySpace
This pie chart illustrates that the targeted audience use video
sharing websites such as Youtube.com to view music videos.
How often do you normally watch music videos?
Every Month , 5%
Every Week , 13% Every Month
Every day , 67%
Most of the targeted audience view music video on a
What devices do you use to watch music videos?
This result depicts the devices from which the targeted
audience view music videos, which is the internet and
TV. Our music video will need to be promoted on these
What is your favourite genre?
This result illustrates the favourite genre of the
targeted audience. The top two genres, Hip-Hop and
Rap are the most listened to genre thus our song
must contain at least one of these genres.
Do you prefer a narrative, performance, or concept based (e.g. live performance)
driven music video?
Concept , 12%
Narrative , 65%
This result illustrates the targeted audience want to
see a narrative based music video in comparison to the
concept and performance based music video.
What do you prefer?
music videos , 35%
quiet/slow music videos
energetic/rapid music videos
This result helped us in choosing our music video as
the results show that a slow music video is more
popular within the targeted audience.
What aspects of a music video make it more interesting for you to watch?
Music Artists , 66%
This pie chart illustrates the interest of the targeted audience as
they are watching music videos. This helped us as we knew certain
parts of our own music vide had to be performance based as well
as narrative and concept.
• Through my research and the evidence we
have collected from the public, we have
produced a music video which fills the
demands of what the public want to see in
a music video. For example, I used the
feedback from the what do you prefer
section with what the audience wanted
and therefore I have added more artists
after great consideration.