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  1. 1. Music Video Research - Questionnaire By Muhammad Zeeshan Zafraan Mahrban Judah Chandra
  2. 2. Gender of people asked This question illustrates the gender answering the questionnaire. Female Male We will need to consider this during the shooting of the music video.
  3. 3. Age of people in survey 18 and under 19 – 25 • 26 – 35 • 36 – 40 • 40+ This pie chart demonstrates the age of people who view music video
  4. 4. Current occupation Student Full-time job Part-time job Unemployed Most of the targeted audience are either un-employed or students.
  5. 5. Do you watch music videos? No , 11% Yes No Yes , 89% Most of the targeted audience view music video.
  6. 6. Which music channel do you use the most? Other , 17% The Hits The Hits , 45% Viva MTV , 15% MTV Other Viva , 23% This pie chart illustrates the most viewed music channel is The Hits. Our product must be promoted on here.
  7. 7. What do you use to view music videos? Other , 7% MySpace , 13% Msn video , 15% MySpace Msn video YouTube Other YouTube, 65% This pie chart illustrates that the targeted audience use video sharing websites such as to view music videos.
  8. 8. How often do you normally watch music videos? Other, 15% Every Month , 5% Every day Every Week Every Week , 13% Every Month Other Every day , 67% Most of the targeted audience view music video on a daily basis.
  9. 9. What devices do you use to watch music videos? Mobile Phone Computer IPod TV TV Internet IPod Computer Mobile Phone Internet This result depicts the devices from which the targeted audience view music videos, which is the internet and TV. Our music video will need to be promoted on these devices.
  10. 10. What is your favourite genre? Rap R'N'B Pop Indie Classic Western Rock Hip Hop This result illustrates the favourite genre of the targeted audience. The top two genres, Hip-Hop and Rap are the most listened to genre thus our song must contain at least one of these genres.
  11. 11. Do you prefer a narrative, performance, or concept based (e.g. live performance) driven music video? Concept , 12% Performance, 23% Performance Narrative Concept Narrative , 65% This result illustrates the targeted audience want to see a narrative based music video in comparison to the concept and performance based music video.
  12. 12. What do you prefer? energetic/rapid music videos , 35% quiet/slow music videos energetic/rapid music videos quiet/slow music videos, 65% This result helped us in choosing our music video as the results show that a slow music video is more popular within the targeted audience.
  13. 13. What aspects of a music video make it more interesting for you to watch? Mise-en-scene , 34% Mise-en-scene Music Artists Music Artists , 66% This pie chart illustrates the interest of the targeted audience as they are watching music videos. This helped us as we knew certain parts of our own music vide had to be performance based as well as narrative and concept.
  14. 14. • Through my research and the evidence we have collected from the public, we have produced a music video which fills the demands of what the public want to see in a music video. For example, I used the feedback from the what do you prefer section with what the audience wanted and therefore I have added more artists after great consideration.