Dec 2009: Innovation Framework for Sustainable Development
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Dec 2009: Innovation Framework for Sustainable Development

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This is a framework for (industrial) research developed by the research and design organizations of Philips. It may be a good source of inspiration in the search for new, more sustainable, approaches ...

This is a framework for (industrial) research developed by the research and design organizations of Philips. It may be a good source of inspiration in the search for new, more sustainable, approaches and solutions.

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Dec 2009: Innovation Framework for Sustainable Development Dec 2009: Innovation Framework for Sustainable Development Presentation Transcript

  • Innovation Framework for Sustainable DevelopmentVersion 2 of December 2009 Dr. Dorothea SeebodeSenior Director SustainabilityPhilips Corporate Technologies & Research
  • What is this ‘innovation framework’?
    Philips Research is an organization with a nearly 100 years history in industrial research
    It’s among others the cradle of the Compact Disc (and the Compact Cassette before that)
    It’s an organization used to approaching new challenges in a structured way
    This Innovation Framework has been developed, together with Philips Design, to enable (industrial) research for sustainable development to progress in a focused way
    Philips Research offers this framework for everyone to use and welcomes feedback to help improve it
  • What is wrong with this picture?
    This is a standard oil rig
    It is bright
    On clear nights, quite a few birds confuse it for land
    …and die
    View slide
  • What can be done to change that?
    This is a standard oil rig
    With new Philips lights
    Birds perceive this oil rigdifferently now
    Technology plays a role in causing and solving smaller problems (and hopefully bigger onesas well)
    View slide
  • That implies that we are connected
    We share an environment with others, other species
    Our society evolves together with that environment
    As individuals, we relyon our society to be ableto live (healthy) withinthat environment
  • 6
    In which world do we live currently?
    Ecological footprint
    Human Development Index
    Source: WWF Living Planet Report 2006
  • 7
    How do our societies deal with our environment?
    Human development is accompanied by increased consumption, enlarging advancing societies’ ecological footprint!
    This paradigm is unsustainable
    Ecological footprint
    Human Development Index
    Source: WWF Living Planet Report 2006
  • 8
    Can we do something about it?
    Human development is accompanied by increased consumption, enlarging advancing societies’ ecological footprint!
    This paradigm is unsustainable
    Leading innovation question:
    How are we going to increase people’s quality of life while staying within the limits of our ecosystem capacity?
    Ecological footprint
    Human Development Index
    Source: WWF Living Planet Report 2006
  • So what is the Innovation Framework?
    We can combine our understanding of being connected
    With the realization that the Earth cannot sustain advancing economies to continue using resourcesat the current rate
    Along two dimension:
    Y-axis (left to right): changing from unsustainable to sustainable paradigm
    X-axis (up-down): the degree of (individual)influence
    See next slide
  • Innovation Framework for Sustainable Development (of Health & Well-being)
    In the Brundtland report (1987) we find the following definition:
    Sustainable Development is not a fixed state of harmony,
    but rather a process of change in which the exploitation of
    resources, the direction of investments, the orientation of
    technological development, and institutional change are made
    consistent with future as well as present needs.
    Dimension:
    quality of “stakeholder influence”
    capturing who, where, how?
    Direct Influence
    Improving &
    optimizing in the current socio-economic eco- system
    Dimension:
    quality of “eco-system” change
    capturing why, what, when?
    Developing & living in a new socio-economic eco-system
    Indirect Influence
    Disruption Zone
    10
    5 October 2009, D. Seebode , guest lecture @ Vrije Universiteit Amsterdam
  • The Innovation Framework enables creating Solution Maps
    Direct Influence
    Improve
    & optimize
    current
    socio-economic
    eco-system
    Developing &
    living in a new
    socio-
    economic
    eco-system
    Indirect Influence
  • Example: Lighting
    Me in my
    private life
    (B2C)
    Home
    Me in my
    profess. life
    (B2B)
    Profess.
    Spaces
    Me as citizen
    (B2Soc.)
    Public
    spaces
    Me as part of
    nature & humanity
    (B&Nat.)
    The Innovation Framework enables creating Solution Maps
    Direct Influence
    Improve
    & optimize
    current
    socio-economic
    eco-system
    Developing &
    living in a new
    socio-
    economic
    eco-system
    Indirect Influence
  • Example: Philips Lighting
    Individual
    Business
    Society
    Nature /Environment
    The framework can lead to a solution map:
    Light, Air, Water, Waste *
    Improve
    & optimize
    current
    socio-economic
    eco-system
    Developing &
    living in a new
    socio-
    economic
    eco-system
    CO2-free
    Lighting
    solutions
    in e.g.Africa
    * http://www.design.philips.com/probes/projects/sustainable_habitat_2020/index.page
    13
  • Some transformations in the disruption zone:
    * From fossil-fuel based  renewable energy
    * From products & solutions  eco-system design
    * From “linear” value chain  closed loop value net
    * From end-user driven  “network” innovation
    Example: Philips Lighting
    Beyond efficiency increase:
    (within existing paradigm)
    From conventional light sources to
    energy efficient lighting
    From component & product to
    lighting systems & solutions
    From technology push to
    end user driven
    To a new effectiveness:
    (develop new paradigm)
    From CO2-efficient to
    CO2-neutral closed loop lighting solutions
    From lighting solutions to
    integrated building
    systems & solutions
    From end user driven to
    Multi-stakeholder co-creation
    (enabling sustainable development)
    Individual
    Business
    Society
    Nature /Environment
    The framework can lead to a solution map:
    Light, Air, Water, Waste *
    Improve
    & optimize
    current
    socio-economic
    eco-system
    Developing &
    living in a new
    socio-
    economic
    eco-system
    CO2-free
    Lighting
    solutions
    in e.g.Africa
    * http://www.design.philips.com/probes/projects/sustainable_habitat_2020/index.page
    14
  • Using the Innovation Framework 4SD
    Solution maps can help business define their roadmaps to more sustainable products and services
    For a number of businesses, solution maps are relatively easy to make
    For others, the context is not yet clear enough
    To help those businesses, we need to…
    Determine what the overall ‘transformation’ from ‘unsustainable’ to ‘sustainable’ paradigm needs to be
    Define the practical ‘transitions’ that need to take place
    In the spirit of Open Innovation, Philips Research hosts events
  • March 11: ‘Disruption Day’
    Philips Research organized ‘disruption day’
    A day to exchange perspectives:
    Sally Jeanrenaud (Internation Union for the Conservation of Nature)
    Bettina von Stamm (Innovation Leadership Forum)
    Luc Soete (United Nations University MERIT)
    Businesses from Philips
    Researchers from Philips
    Designers from Philips
    www.bamboostones.net was launched as follow up action
  • Bamboostones
    Bamboostones is a movementwith the ambition to furthersustainabilitythrough thinking as well as doing
    Throughits online presence (www.bamboostones.net) it provides a focal point forindividuals as well as organisations - from the developed as well as the developingworld - who are concernedaboutsustainability.
    The website offers thoughtleadership; case studies, insights and challenges as well as a plattformthatconectsthosewho want to move from thinking to action;
    Bamboostones was initiated by Philips Research, and supported since its launch in March 2009 by the Innovation Leadership Forum, the International Union for the Conversation of Nature (IUCN); and the University of the United Nations, Maastricht. 
  • What is the status of the Innovation Framework?
    Philips Research is sharing it with its partners
    And is exploring it in search of new solutions and technologies
    A new event will be held on December 7th in the Van Abbemuseum (Eindhoven, The Netherlands): Connection Day
    Outcome of this open innovation event will be shared on bamboostones.net in Q1 of 2010
    Meanwhile, the paradigm shift is being explored further…
  • Exploring the paradigm shift
    Transformation from ‘(post-)industrial’ paradigm to
    ‘???’ paradigm
    With transitions from… through …towards
    People: materialistic valueswealth = money rich
    Status via consumption
    People: holistic wellbeing enabling tools & services
    Personal behavioral & attitude change
    Individual
    Business: Trust crisis
    towards business &
    (yet trust is the basis for economic growth)
    Business: credible solution provider commercial relationships
    Economy / Business
    Redefine value creation beyond profit
    Culture of creativity and innovation  Towards a new effectiveness
    Culture of accounting & efficiency
    Society /
    Government
    Redefine social systems & createindependency from high quality infrastructures
    Fair, effective social systems; autonomy via distributed systems
    Social systems & infra-structures under stress
    Nature /
    Environment
    Nature as resource: 60% of our supporting ecosystems are under stress ( MEA 2005)
    Nature as school:
    Life creates conditions conducive to life …
    Find a solution to
    “tragedy of commons”