• It gives your people something to care about.
• It affects the direction your company takes.
• It’s one of the few ways SMBs can compete with big
• It is the easiest way to engage your people.
Culture is the compass that guides which
direction your company will go.
How do companies do
• People are leaving. Often.
• Not communicating in the right way.
• You borrowed the company values
from another company.
• Bad behaviors from leaders (will
trickle down eventually).
• Managers are not willing to do front-
• Your people don’t bring on their own
friends when you have an opening.
• Employees compete with each other
more than against your competitors.
• Your people don’t like each other.
• People don’t know or care about the
company’s overall goals.
If your people aren’t working hard and playing
hard, your company culture may need a lift.
How can companies
do it right?
What sets these companies apart from the others?
• It’s okay to fail.
• Creativity and good work is rewarded.
• You enjoy working with those around
• Your people know and live your
• Freedom to make decisions and
flexibility to do your best work in the
• Your CEO is available to each and every
• Your people actively share your
company wins and job openings on
• Helping each other is not an exception,
it’s the norm.
• Great ideas can come from anyone.
• Your boss actually knows what you do
in your spare time.
If your people like coming to work and start
taking an ownership perspective of their work,
then you know your culture is working for you.
How can you create a
• Recognize the problem.
• Know what you want.
• Make it official.
• Show you’re different from
• Always live it.
• Empower your people.
• Hire for culture fit.
• Correct, when needed.
• Celebrate your culture wins.
Culture isn’t another to-do on your list; it’s something
you and everyone in your company should be living every
day—without having to think about it.
How can you measure
• Number of applicants when
• Employee retention
• Employee satisfaction
• Performance numbers
• Number of people reading
your blog and engaging on
• Vibe at the office
• Type of people you attract
• People are noticing your
• Your employees love coming
• Your company’s vision is
Sometimes you don’t have a percentage or a number
that shows how much your team likes working together.
Ask yourself this: Would
your people keep working
if they won the lottery?