Bambi Gordon

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Bambi Gordon commented on What the F**K is Social Media: One Year Later Thanks Marta. Not a wasted pic or word. I suspect that some of the people who want irrefutable proof, case studies, and a stack of spread sheets to show that this stuff works are the same guys who get terribly excited and glassy eyed when the agency suggests a TVC and invites them to attend the shoot - without holding it up to the same standards. There is a place for the ’old’ stuff - the yack-at-them model - as well as the new. And surely it depends on your objectives. The particular blend of your marketing needs to be created based on your customers, your product and your aims. It may be that Social Media just aint the thing for you...But it doesn’t mean that it’s not valid. There are far too many (primarily small but I have witnessed this with leaders of major corporations) biz operators out there who think that Advertising is Marketing; and that all this social media stuff can’t be valid because...it’s called Social! How can they get their head around new marketing initiatives when it has been in the interest of media sales reps not to correct them over the years as to their misconceived ideas, skewed thinking and unrealistic expectations of old marketing and traditional media. To Martin who asks why the boss or client should care about ’social mentions’ or followers, which I suspect he suggests because it cannot be directly traced to a direct sales - why is this any different to any brand advertising activity? Validation of a traditional media buy is often ’eyeballs’, reach and frequency. So, X followers on twitter or fans on facebook....Eyeballs and potentially a mouth? People who at some point noticed you - and perhaps even went on to converse, which depending on your overall strategy and the full mix of your activity and its effectiveness in marketing your product will, hopefully, lead to a yield. 3 months ago
Bambi Gordon commented on Marketing Strategy: New Tools, Old Rules. by Bambi Gordon Thank you both! 3 months ago