Connie white social media
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  • 1. Social Media to SupportCrisis Communications #EMAG2011http://www.slideshare.net/conniewhite/emag-social-media-for-emergency-managementFollow me onTwitter@conniemwhite
  • 2. Social Networks have been aroundFamilyFriendsColleaguesCoWorkersFirst RespondersLocal Government
  • 3. How Communications haveChanged Over the Years
  • 4. Due to the death of six children within this community, includingtheir own son, three year old Benjamin, Dolphus E. Hughes andwife Ollie felt the community needed telephone service. Theypurchased the system, which remained Hughes TelephoneCompany until 1989.Hughes Telephone Company1911-1989
  • 5. Hurricane Katrina, 2005vsHaiti Earthquake, 2010
  • 6. Ernest N. Morial Convention Center,New Orleans, LA.4 Days Post Katrinahttp://www.youtube.com/watch?v=3zXZ-R0mcN0&playnext=1&list=PL6DD285E01968E44D
  • 7. Crisis Mapping Case: Haiti7http://mommylife.net/archives/2010/01/real_hope_for_h.html
  • 8. The Initial Map After the Earthquake8(source: http://www.flickr.com/photos/mikel_maron/4274264767/)
  • 9. 9OpenStreetMap is aCreative Commonsproject, sort ofgeographic Wiki.This map is updatedin real time.Rescue teams andNGOs on the groundare using GarminGPS .It only tooka fewhours to members ofthe free mappingcommunity torespond.http://www.3d-today.org/2010_01_01_archive.html
  • 10. Yellow crossesindicate the streetsblocked by obstacles.Yellow crosses on redbackground are thecollapsed buildings.White tents on a redbackground are thecamps of survivors.10http://www.3d-today.org/2010_01_01_archive.html
  • 11. Are you using the same modes of communicationTo manage emergencies that you were using in2005?
  • 12. KatrinaEmail InternetText MsgHaitiEmailSocial MediaInternetText Msg
  • 13. CrisisCommunications,sameMeansofCommunication,changes
  • 14. What’s it all about?Right InformationRight PeopleRight TimeMake the Best Decisions Possible14Georgia (Gwinnett and Douglas Counties) Floods 2009
  • 15. “We characterize a social network as links from people to otherpeople, groups or information objects.Such objects may be messages, photos, videos, wall postings,notifications, current activities, events, widgets, etc.”http://www.iscram.org/ISCRAM2009/papers/Contributions/163_An Online Social Network For Emergency_White2009.pdf2009 - Connie White, Linda Plotnick, Jane Kushma, Starr Roxanne Hiltz, and Murray Turoff. An Online SocialNetwork for Emergency Management. International Journal of Emergency Management 2009 - Vol. 6, No.3/4pp. 369 - 382
  • 16. Structures behind Social Media
  • 17. Following, Friends, Subscribing
  • 18. Going Viral
  • 19. 2,920 Followers
  • 20. 46, 013 Followers
  • 21. 386,660 Followers
  • 22. 3,989,897 Followers
  • 23. WhySoMany?
  • 24. http://www.redcross.org/www-files/Documents/pdf/other/SocialMediaSlideDeck.pdf
  • 25. The Public/Community uses Social Media
  • 26. The Public Wants to Receive Information through Social Media
  • 27. The Community wants to Provide Information
  • 28. People are turning to Social Media for Emergency Information
  • 29. Summary●Large portion of the population uses SM.●People want to receive emergency informationthrough SM.●People report and contribute emergency/eventsinformation they observe through SM (iReport,uReport, iWitness).●People are actively seeking emergencyinformation from SM sites (Twitter is best in earlystages).
  • 30. People are going to SM for help
  • 31. People expect EM officials to monitor their SM for urgent requests for help.
  • 32. People expect a response in within an hour after posting on SM
  • 33. Summary●People are going to SM for help in urgentsituations.●People think you, yes YOU should bemonitoring sites for urgent request.●People expect a response within an hour ofposting a request for help on SM.●●This study was conducted on July 22-23,2010. Almost a year ago.●Is your agency using Social Media yet?
  • 34. Weather is on Social Media
  • 35. NOAAhttp://www.weather.gov/stormreports/
  • 36. NWS PreDefined Hashtags/Icons
  • 37. Skype In: Special Lecturer:Tim BriceNational Weather Service developed its Internet presenceand incorporating the latest technologiesinto operational uses. He currently serves as the office GISand Social Media focal points.Video Presentationhttp://www.youtube.com/watch?v=PNaTdwGklVgSlide Presentation NWS and Twitterhttp://ow.ly/51rmp
  • 38. Where isGeorgiawith SM?
  • 39. GEMA
  • 40. Director of FEMA
  • 41. Homeland Security
  • 42. President
  • 43. 5 Minute Fugates TestimonyFull http://www.c-span.org/Events/Senate-Homeland-Security-Hearing-on-Social-Media-as-Disaster-Communications-Tool/10737421355-1/
  • 44. Is Your Agency UsingSocial Media?Yes, Im talking to YOU!
  • 45. http://www.crcpress.com/product/isbn/9781439853498;jsessionid=ISj9sYmDatbMBk2jpo4phw**E me at connie.m.white@gmail.comWorkshops & Consultation Availablehttp://ITSFEM.com