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  • Its a teamwork

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  • 1. © 2013 SAP AG. All rights reserved. 1Public 63 %of the world’s transactions touch an SAP system 86 % of the world’s athletic footwear provided 70 % of the world’s chocolate production
  • 2. © 2013 SAP AG. All rights reserved. 2Public 64%13% 16% 7% Software Usage of SAP Products by Customers Never or Rarely Used Often Used Sometimes Used Always Used
  • 3. How Design Thinking Helps SAP Do the Right Thing Public
  • 4. © 2013 SAP AG. All rights reserved. 4 We have a problem with desirability!
  • 5. © 2013 SAP AG. All rights reserved. 5Public 64%13% 16% 7% Software Usage of SAP Products by Customers Never or Rarely Used Often Used Sometimes Used Always Used We have some problem with viability!
  • 6. © 2013 SAP AG. All rights reserved. 6Public How do we Innovate?
  • 7. © 2013 SAP AG. All rights reserved. 7Public Scrum and Lean Help us Do Things Right But are we doing the right thing?
  • 8. © 2013 SAP AG. All rights reserved. 8Public Long Story Short… Design Thinking helps SAP better tackle the viability and the desirability of a product.
  • 9. DESIGN THINKING Create Innovation by combining the right PEOPLE, the needed SPACE and a supporting PROCESS. THREE ASPECTS
  • 10. THE RIGHT PEOPLE.
  • 11. NO LONESOME RESEARCH.
  • 12. INTERDISCIPLINARY TEAMS of T-shaped people.
  • 13. DIFFERENT MINDSETS & EXPERIENCES.
  • 14. THE NEEDED SPACE.
  • 15. FLEXIBLE ENVIRONMENT
  • 16. THE TEAM SPACE IS YOURS
  • 17. THE SUPPORTING PROCESS.
  • 18. THE DESIGN THINKING APPROACH UNDERSTAND TESTPROTOTYPEIDEATE DEFINE POINT OF VIEW OBSERVE
  • 19. Project Example: SNC UI5
  • 20. © 2013 SAP AG. All rights reserved. 20Public Project Example: Co-Innovation Customers
  • 21. © 2013 SAP AG. All rights reserved. 21Public Project Example: Prototype Progression
  • 22. © 2013 SAP AG. All rights reserved. 22Public Project Example: Prototype Progression
  • 23. © 2013 SAP AG. All rights reserved. 23Public Project Example: Prototype Progression
  • 24. © 2013 SAP AG. All rights reserved. 24Public Project Example: Prototype Progression
  • 25. © 2013 SAP AG. All rights reserved. 25Public Project Example: Prototype Progression
  • 26. © 2013 SAP AG. All rights reserved. 26Public Project Example: Prototype Progression
  • 27. © 2013 SAP AG. All rights reserved. 27Public Project Example: Prototype Progression
  • 28. Thank you Balazs Buday Product Owner / Design Thinking Coach balazs.buday@sap.com SAP Hungary