0
Where Digital is Going?
E-book adoption by the numbers
ALA Annual Conference | June 27, 2014
© 2014, Book Industry Study G...
Standards and
Best Practices
Research
Education
and Events
Focus on EPUB,
ID of E-Books,
Metadata…
© 2014, Book Industry S...
Standards and
Best Practices
Research
Education
and Events
Focus on EPUB,
ID of E-Books,
Metadata…
© 2014, Book Industry S...
© 2014, Book Industry Study Group, Inc.
© 2014, Book Industry Study Group, Inc.
Total Industry, Six Year Trend
$25,500,000,000
$26,000,000,000
$26,500,000,000
$27...
© 2014, Book Industry Study Group, Inc.
Total Industry, Six Year Trend
$12,000
$12,500
$13,000
$13,500
$14,000
$14,500
$15...
© 2014, Book Industry Study Group, Inc.
2,250,000,000
2,300,000,000
2,350,000,000
2,400,000,000
2,450,000,000
2,500,000,00...
© 2014, Book Industry Study Group, Inc.
2013 Market by Publisher Size
> $100M
$5 - 100M
$500K - 5M
< $500K
Trade
K - 12
Higher Education
Professional
Scholarly
© 2014, Book Industry Study Group, Inc.
Six Year Trend, Category Doll...
© 2014, Book Industry Study Group, Inc.
2013 Channel Breakdown, Dollars
Online Retail
Jobbers & Wholesalers
Institutional ...
© 2014, Book Industry Study Group, Inc.
Online Retail
Jobbers & Wholesalers
Institutional Sales
Retail Stores (College)
Re...
 Four volumes of trended
data
 Data derived from
nationally representative
panel of more than
50,000 unique book
buying ...
© 2014, the Book Industry Study Group, Inc.
Power Buyers
17.10%
55.10%
26.50%
1.30%
I frequently acquire e-
books (at least weekly)
I acquire e-books on
occasion (once or
twice a ...
17.10%
55.10%
26.50%
1.30%
I frequently acquire e-
books (at least weekly)
I acquire e-books on
occasion (once or
twice a ...
© 2014, the Book Industry Study Group, Inc.
Meet the Power Buyer
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Frequently Occasionally Rarely
Male
Female
© 2014, the Book ...
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
18-29
Yrs
30-44
Yrs
45-54
Yrs
55-64
Yrs
65+
Yrs
Frequently
Occasiona...
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Frequently
Occasionally
Rarely
© 2014, the Book Industry Study Group...
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
I frequently acquire
e-books (at least
weekly)
I acqui...
© 2014, the Book Industry Study Group, Inc.
Power Buyer Acquisition Source
Adoption Curve
© 2014, the Book Industry Study Group, Inc.
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
2008 2009 2010 2011 2012
Millions
eBooks
Ebooks 2008-2012
© 2014,...
Adoption Curve
© 2014, the Book Industry Study Group, Inc.
Maybe not…
© 2014, Book Industry Study Group, Inc.
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
2008 2009 2010 2011 2012 2013
Millions
eBooks
Ebooks 2008-2013
© 2014, Book Industry Study Group, Inc.
Four Year Trend, Format Dollars
Hardcover
Trade Paper
Mass Market
Ebooks
Textbooks...
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
2010 2011 2012 2013
Millions
Hardcover
Trade Paper
Mass Market
...
UK Ebook Sales 2011-2013
© 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
UK Ebook Sales by Genre
© 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
UK Ebook Market Penetration
2011-2013
© 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
UK Growth in Ebook Buyers
Courtesy Nielsen BookScan © 2014, Book Industry Study Group, Inc.
33
© 2012, the Book Industry Study Group, Inc.
The Future?
© 2014, Book Industry Study Group, Inc.
Len Vlahos
Executive Director
Book Industry Study Group
len@bisg.org
@lenvlahos
Thank you!
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Where is Digital Going?

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Where is Digital Going?
Len Vlahos, Executive Director, BISG
Presented at the 8th Annual NISO/BISG Changing Standards Landscape on June 27, 2014

Published in: Education, Business

Transcript of "Where is Digital Going?"

  1. 1. Where Digital is Going? E-book adoption by the numbers ALA Annual Conference | June 27, 2014 © 2014, Book Industry Study Group, Inc.
  2. 2. Standards and Best Practices Research Education and Events Focus on EPUB, ID of E-Books, Metadata… © 2014, Book Industry Study Group, Inc.
  3. 3. Standards and Best Practices Research Education and Events Focus on EPUB, ID of E-Books, Metadata… © 2014, Book Industry Study Group, Inc.
  4. 4. © 2014, Book Industry Study Group, Inc.
  5. 5. © 2014, Book Industry Study Group, Inc. Total Industry, Six Year Trend $25,500,000,000 $26,000,000,000 $26,500,000,000 $27,000,000,000 $27,500,000,000 $28,000,000,000 2008 2009 2010 2011 2012 2013 Dollars K-12
  6. 6. © 2014, Book Industry Study Group, Inc. Total Industry, Six Year Trend $12,000 $12,500 $13,000 $13,500 $14,000 $14,500 $15,000 2008 2009 2010 2011 2012 2013 Millions Trade 50 Shades of Hunger Games
  7. 7. © 2014, Book Industry Study Group, Inc. 2,250,000,000 2,300,000,000 2,350,000,000 2,400,000,000 2,450,000,000 2,500,000,000 2,550,000,000 2,600,000,000 2,650,000,000 2,700,000,000 2008 2009 2010 2011 2012 2013 Units Total Industry, Six Year Trend
  8. 8. © 2014, Book Industry Study Group, Inc. 2013 Market by Publisher Size > $100M $5 - 100M $500K - 5M < $500K
  9. 9. Trade K - 12 Higher Education Professional Scholarly © 2014, Book Industry Study Group, Inc. Six Year Trend, Category Dollars 2008 2013
  10. 10. © 2014, Book Industry Study Group, Inc. 2013 Channel Breakdown, Dollars Online Retail Jobbers & Wholesalers Institutional Sales Retail Stores (College) Retail Stores (Chains) Export Sales Retail Stores (Unclassified) Direct-to-Consumer Retail Stores (Specialty Stores) Retail Stores (Independents) Book Clubs & Fairs All Other Channels Retail Stores (Mass Merchants)
  11. 11. © 2014, Book Industry Study Group, Inc. Online Retail Jobbers & Wholesalers Institutional Sales Retail Stores (College) Retail Stores (Chains) Export Sales Retail Stores (Unclassified) Direct-to-Consumer Retail Stores (Specialty Stores) Retail Stores (Independents) Book Clubs & Fairs All Other Channels Retail Stores (Mass Merchants) 2013 Channel Breakdown, Dollars
  12. 12.  Four volumes of trended data  Data derived from nationally representative panel of more than 50,000 unique book buying men, women and teens  More than 1,000 panelists actually surveyed © 2014, the Book Industry Study Group, Inc. Consumer Attitudes
  13. 13. © 2014, the Book Industry Study Group, Inc. Power Buyers
  14. 14. 17.10% 55.10% 26.50% 1.30% I frequently acquire e- books (at least weekly) I acquire e-books on occasion (once or twice a month) I rarely or sporadically acquire e-books Other, please specify © 2014, the Book Industry Study Group, Inc. Purchase Frequency
  15. 15. 17.10% 55.10% 26.50% 1.30% I frequently acquire e- books (at least weekly) I acquire e-books on occasion (once or twice a month) I rarely or sporadically acquire e-books Other, please specify © 2014, the Book Industry Study Group, Inc. Power Buyers
  16. 16. © 2014, the Book Industry Study Group, Inc. Meet the Power Buyer
  17. 17. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Frequently Occasionally Rarely Male Female © 2014, the Book Industry Study Group, Inc. Power Buyer Gender
  18. 18. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 18-29 Yrs 30-44 Yrs 45-54 Yrs 55-64 Yrs 65+ Yrs Frequently Occasionally Rarely © 2014, the Book Industry Study Group, Inc. Power Buyer Age
  19. 19. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% Frequently Occasionally Rarely © 2014, the Book Industry Study Group, Inc. Power Buyer Occupation
  20. 20. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% I frequently acquire e-books (at least weekly) I acquire e-books on occasion (once or twice a month) I rarely or sporadically acquire e-books © 2014, the Book Industry Study Group, Inc. Power Buyer First Acquisition
  21. 21. © 2014, the Book Industry Study Group, Inc. Power Buyer Acquisition Source
  22. 22. Adoption Curve © 2014, the Book Industry Study Group, Inc.
  23. 23. $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 2008 2009 2010 2011 2012 Millions eBooks Ebooks 2008-2012 © 2014, Book Industry Study Group, Inc.
  24. 24. Adoption Curve © 2014, the Book Industry Study Group, Inc.
  25. 25. Maybe not… © 2014, Book Industry Study Group, Inc.
  26. 26. $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 2008 2009 2010 2011 2012 2013 Millions eBooks Ebooks 2008-2013
  27. 27. © 2014, Book Industry Study Group, Inc. Four Year Trend, Format Dollars Hardcover Trade Paper Mass Market Ebooks Textbooks 2010 2013
  28. 28. $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 2010 2011 2012 2013 Millions Hardcover Trade Paper Mass Market Ebooks Four Year Format Comparison Volatility Equilibrium? © 2014, Book Industry Study Group, Inc.
  29. 29. UK Ebook Sales 2011-2013 © 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
  30. 30. UK Ebook Sales by Genre © 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
  31. 31. UK Ebook Market Penetration 2011-2013 © 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
  32. 32. UK Growth in Ebook Buyers Courtesy Nielsen BookScan © 2014, Book Industry Study Group, Inc.
  33. 33. 33 © 2012, the Book Industry Study Group, Inc. The Future? © 2014, Book Industry Study Group, Inc.
  34. 34. Len Vlahos Executive Director Book Industry Study Group len@bisg.org @lenvlahos Thank you!
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