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Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
Where is Digital Going?
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Where is Digital Going?

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Where is Digital Going? …

Where is Digital Going?
Len Vlahos, Executive Director, BISG
Presented at the 8th Annual NISO/BISG Changing Standards Landscape on June 27, 2014

Published in: Education, Business
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  • 1. Where Digital is Going? E-book adoption by the numbers ALA Annual Conference | June 27, 2014 © 2014, Book Industry Study Group, Inc.
  • 2. Standards and Best Practices Research Education and Events Focus on EPUB, ID of E-Books, Metadata… © 2014, Book Industry Study Group, Inc.
  • 3. Standards and Best Practices Research Education and Events Focus on EPUB, ID of E-Books, Metadata… © 2014, Book Industry Study Group, Inc.
  • 4. © 2014, Book Industry Study Group, Inc.
  • 5. © 2014, Book Industry Study Group, Inc. Total Industry, Six Year Trend $25,500,000,000 $26,000,000,000 $26,500,000,000 $27,000,000,000 $27,500,000,000 $28,000,000,000 2008 2009 2010 2011 2012 2013 Dollars K-12
  • 6. © 2014, Book Industry Study Group, Inc. Total Industry, Six Year Trend $12,000 $12,500 $13,000 $13,500 $14,000 $14,500 $15,000 2008 2009 2010 2011 2012 2013 Millions Trade 50 Shades of Hunger Games
  • 7. © 2014, Book Industry Study Group, Inc. 2,250,000,000 2,300,000,000 2,350,000,000 2,400,000,000 2,450,000,000 2,500,000,000 2,550,000,000 2,600,000,000 2,650,000,000 2,700,000,000 2008 2009 2010 2011 2012 2013 Units Total Industry, Six Year Trend
  • 8. © 2014, Book Industry Study Group, Inc. 2013 Market by Publisher Size > $100M $5 - 100M $500K - 5M < $500K
  • 9. Trade K - 12 Higher Education Professional Scholarly © 2014, Book Industry Study Group, Inc. Six Year Trend, Category Dollars 2008 2013
  • 10. © 2014, Book Industry Study Group, Inc. 2013 Channel Breakdown, Dollars Online Retail Jobbers & Wholesalers Institutional Sales Retail Stores (College) Retail Stores (Chains) Export Sales Retail Stores (Unclassified) Direct-to-Consumer Retail Stores (Specialty Stores) Retail Stores (Independents) Book Clubs & Fairs All Other Channels Retail Stores (Mass Merchants)
  • 11. © 2014, Book Industry Study Group, Inc. Online Retail Jobbers & Wholesalers Institutional Sales Retail Stores (College) Retail Stores (Chains) Export Sales Retail Stores (Unclassified) Direct-to-Consumer Retail Stores (Specialty Stores) Retail Stores (Independents) Book Clubs & Fairs All Other Channels Retail Stores (Mass Merchants) 2013 Channel Breakdown, Dollars
  • 12.  Four volumes of trended data  Data derived from nationally representative panel of more than 50,000 unique book buying men, women and teens  More than 1,000 panelists actually surveyed © 2014, the Book Industry Study Group, Inc. Consumer Attitudes
  • 13. © 2014, the Book Industry Study Group, Inc. Power Buyers
  • 14. 17.10% 55.10% 26.50% 1.30% I frequently acquire e- books (at least weekly) I acquire e-books on occasion (once or twice a month) I rarely or sporadically acquire e-books Other, please specify © 2014, the Book Industry Study Group, Inc. Purchase Frequency
  • 15. 17.10% 55.10% 26.50% 1.30% I frequently acquire e- books (at least weekly) I acquire e-books on occasion (once or twice a month) I rarely or sporadically acquire e-books Other, please specify © 2014, the Book Industry Study Group, Inc. Power Buyers
  • 16. © 2014, the Book Industry Study Group, Inc. Meet the Power Buyer
  • 17. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Frequently Occasionally Rarely Male Female © 2014, the Book Industry Study Group, Inc. Power Buyer Gender
  • 18. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 18-29 Yrs 30-44 Yrs 45-54 Yrs 55-64 Yrs 65+ Yrs Frequently Occasionally Rarely © 2014, the Book Industry Study Group, Inc. Power Buyer Age
  • 19. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% Frequently Occasionally Rarely © 2014, the Book Industry Study Group, Inc. Power Buyer Occupation
  • 20. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% I frequently acquire e-books (at least weekly) I acquire e-books on occasion (once or twice a month) I rarely or sporadically acquire e-books © 2014, the Book Industry Study Group, Inc. Power Buyer First Acquisition
  • 21. © 2014, the Book Industry Study Group, Inc. Power Buyer Acquisition Source
  • 22. Adoption Curve © 2014, the Book Industry Study Group, Inc.
  • 23. $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 2008 2009 2010 2011 2012 Millions eBooks Ebooks 2008-2012 © 2014, Book Industry Study Group, Inc.
  • 24. Adoption Curve © 2014, the Book Industry Study Group, Inc.
  • 25. Maybe not… © 2014, Book Industry Study Group, Inc.
  • 26. $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 2008 2009 2010 2011 2012 2013 Millions eBooks Ebooks 2008-2013
  • 27. © 2014, Book Industry Study Group, Inc. Four Year Trend, Format Dollars Hardcover Trade Paper Mass Market Ebooks Textbooks 2010 2013
  • 28. $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 2010 2011 2012 2013 Millions Hardcover Trade Paper Mass Market Ebooks Four Year Format Comparison Volatility Equilibrium? © 2014, Book Industry Study Group, Inc.
  • 29. UK Ebook Sales 2011-2013 © 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
  • 30. UK Ebook Sales by Genre © 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
  • 31. UK Ebook Market Penetration 2011-2013 © 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
  • 32. UK Growth in Ebook Buyers Courtesy Nielsen BookScan © 2014, Book Industry Study Group, Inc.
  • 33. 33 © 2012, the Book Industry Study Group, Inc. The Future? © 2014, Book Industry Study Group, Inc.
  • 34. Len Vlahos Executive Director Book Industry Study Group len@bisg.org @lenvlahos Thank you!

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