Where is Digital Going?

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  • 1. Where Digital is Going? E-book adoption by the numbers ALA Annual Conference | June 27, 2014 © 2014, Book Industry Study Group, Inc.
  • 2. Standards and Best Practices Research Education and Events Focus on EPUB, ID of E-Books, Metadata… © 2014, Book Industry Study Group, Inc.
  • 3. Standards and Best Practices Research Education and Events Focus on EPUB, ID of E-Books, Metadata… © 2014, Book Industry Study Group, Inc.
  • 4. © 2014, Book Industry Study Group, Inc.
  • 5. © 2014, Book Industry Study Group, Inc. Total Industry, Six Year Trend $25,500,000,000 $26,000,000,000 $26,500,000,000 $27,000,000,000 $27,500,000,000 $28,000,000,000 2008 2009 2010 2011 2012 2013 Dollars K-12
  • 6. © 2014, Book Industry Study Group, Inc. Total Industry, Six Year Trend $12,000 $12,500 $13,000 $13,500 $14,000 $14,500 $15,000 2008 2009 2010 2011 2012 2013 Millions Trade 50 Shades of Hunger Games
  • 7. © 2014, Book Industry Study Group, Inc. 2,250,000,000 2,300,000,000 2,350,000,000 2,400,000,000 2,450,000,000 2,500,000,000 2,550,000,000 2,600,000,000 2,650,000,000 2,700,000,000 2008 2009 2010 2011 2012 2013 Units Total Industry, Six Year Trend
  • 8. © 2014, Book Industry Study Group, Inc. 2013 Market by Publisher Size > $100M $5 - 100M $500K - 5M < $500K
  • 9. Trade K - 12 Higher Education Professional Scholarly © 2014, Book Industry Study Group, Inc. Six Year Trend, Category Dollars 2008 2013
  • 10. © 2014, Book Industry Study Group, Inc. 2013 Channel Breakdown, Dollars Online Retail Jobbers & Wholesalers Institutional Sales Retail Stores (College) Retail Stores (Chains) Export Sales Retail Stores (Unclassified) Direct-to-Consumer Retail Stores (Specialty Stores) Retail Stores (Independents) Book Clubs & Fairs All Other Channels Retail Stores (Mass Merchants)
  • 11. © 2014, Book Industry Study Group, Inc. Online Retail Jobbers & Wholesalers Institutional Sales Retail Stores (College) Retail Stores (Chains) Export Sales Retail Stores (Unclassified) Direct-to-Consumer Retail Stores (Specialty Stores) Retail Stores (Independents) Book Clubs & Fairs All Other Channels Retail Stores (Mass Merchants) 2013 Channel Breakdown, Dollars
  • 12.  Four volumes of trended data  Data derived from nationally representative panel of more than 50,000 unique book buying men, women and teens  More than 1,000 panelists actually surveyed © 2014, the Book Industry Study Group, Inc. Consumer Attitudes
  • 13. © 2014, the Book Industry Study Group, Inc. Power Buyers
  • 14. 17.10% 55.10% 26.50% 1.30% I frequently acquire e- books (at least weekly) I acquire e-books on occasion (once or twice a month) I rarely or sporadically acquire e-books Other, please specify © 2014, the Book Industry Study Group, Inc. Purchase Frequency
  • 15. 17.10% 55.10% 26.50% 1.30% I frequently acquire e- books (at least weekly) I acquire e-books on occasion (once or twice a month) I rarely or sporadically acquire e-books Other, please specify © 2014, the Book Industry Study Group, Inc. Power Buyers
  • 16. © 2014, the Book Industry Study Group, Inc. Meet the Power Buyer
  • 17. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Frequently Occasionally Rarely Male Female © 2014, the Book Industry Study Group, Inc. Power Buyer Gender
  • 18. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 18-29 Yrs 30-44 Yrs 45-54 Yrs 55-64 Yrs 65+ Yrs Frequently Occasionally Rarely © 2014, the Book Industry Study Group, Inc. Power Buyer Age
  • 19. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% Frequently Occasionally Rarely © 2014, the Book Industry Study Group, Inc. Power Buyer Occupation
  • 20. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% I frequently acquire e-books (at least weekly) I acquire e-books on occasion (once or twice a month) I rarely or sporadically acquire e-books © 2014, the Book Industry Study Group, Inc. Power Buyer First Acquisition
  • 21. © 2014, the Book Industry Study Group, Inc. Power Buyer Acquisition Source
  • 22. Adoption Curve © 2014, the Book Industry Study Group, Inc.
  • 23. $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 2008 2009 2010 2011 2012 Millions eBooks Ebooks 2008-2012 © 2014, Book Industry Study Group, Inc.
  • 24. Adoption Curve © 2014, the Book Industry Study Group, Inc.
  • 25. Maybe not… © 2014, Book Industry Study Group, Inc.
  • 26. $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 2008 2009 2010 2011 2012 2013 Millions eBooks Ebooks 2008-2013
  • 27. © 2014, Book Industry Study Group, Inc. Four Year Trend, Format Dollars Hardcover Trade Paper Mass Market Ebooks Textbooks 2010 2013
  • 28. $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 2010 2011 2012 2013 Millions Hardcover Trade Paper Mass Market Ebooks Four Year Format Comparison Volatility Equilibrium? © 2014, Book Industry Study Group, Inc.
  • 29. UK Ebook Sales 2011-2013 © 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
  • 30. UK Ebook Sales by Genre © 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
  • 31. UK Ebook Market Penetration 2011-2013 © 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
  • 32. UK Growth in Ebook Buyers Courtesy Nielsen BookScan © 2014, Book Industry Study Group, Inc.
  • 33. 33 © 2012, the Book Industry Study Group, Inc. The Future? © 2014, Book Industry Study Group, Inc.
  • 34. Len Vlahos Executive Director Book Industry Study Group len@bisg.org @lenvlahos Thank you!