E-Books:
Promise into Practice
Suzanne M. Ward
Head, Collection Management
Purdue University Libraries
West Lafayette, IN
Outline
• Understanding the past …
– Print collection development
– Use studies in academic libraries
• … to manage the present …
– Book collections in transition
– Patron-driven acquisitions
• … and shape the future.
– User-centric collection development
– E-book potential
• Q & A
2
Traditional Collection Development
Definition of a library:
– Acquire
– Organize
– Provide access
3
Librarian as Selector
• Knowledge of user
population
• Education, training,
experience
• Managed the budget
4
Just-in-Case collection development
5
Use studies
“Some behavioral patterns of
library users: The 80/20 rule.”
~ Richard Trueswell, 1969
6
Ownership vs. Access
Interlibrary Loan
7
Interlibrary Loan: the theory
Traditional view:
Arcane technical reports in
obscure languages
8
Interlibrary Loan: the reality
“The overwhelming
preponderance of recently
published material was
obvious.”
“Some of this could and
should be bought either
instead of, or in addition to,
borrowing.”
~ Michael Roberts and Kenneth J.
Cameron, 1984
9
ILL/Book Purchase:
Early Efforts
• Buy selected books
after librarian review
• Buy if less than
borrowing cost
• Buy if ILL request fails
• Buy if requested
multiple times
10
ILL/Book Purchase Model
• Planned & comprehensive
• Criteria-driven program
• Budgeted
• Sustained
• Assessed
11
Early Implementer: Bucknell
• Started in 1990
• Bought selected books requested through ILL
• Assessment: Successful
– Acceptable turnaround time
– Reasonable average cost
– Inter-unit cooperation with acquisitions
– High subsequent circulation rate
~ Jennifer Perdue and James A. Van Fleet, 1999
12
Late 1990’s
• ARL ILL cost study
– $18.35 (borrower)
– $ 9.48 (lender)
• Amazon.com
– Discounted price
– In-stock information
– Shipping time
– Rapid delivery
13
Traditional ILL book loan
• Borrow book
• A few weeks’ use
• Return book
NEWIDEA:
• Buy book
• A few weeks’ use
• Keep book
14
Proposed ILL Book Purchase Model
• Establish acquisition parameters
• Allocate funds
• Purchase book from online bookseller
• Lend to ILL patron
• Catalog returned book for library
ASSUMPTION: A book that one patron needs will
also be useful to others.
15
2000: Purdue Implements
Books on Demand
Criteria for ILL book purchases
– Published in the last 5 years
– Scholarly
– Up to $100 ($150)
– In English
– Delivery within a week
16
A rose by any other name …
• Patron-driven
acquisitions =
PDA
• Demand-driven
acquisitions =
DDA
17
Assessment
18
A Decade of Books on Demand (2000-2009)
9,572 books (about $350,000)
Average cost: about $38
5-8% of total monographs added/year
What kinds of books?
19
University presses
Academic presses
Popular presses
University presses 49%
Academic presses 38%
Popular/Mass market presses 13%
How do they circulate?
Better than normal.
2000-2009 BoD books:
total
Circulation
CONTROL
books
Number of books 9,327 141,112
Number of
Circulations
38,389 340,121
Average
Circulation
4.116 2.410
20
Circulation Comparison: 2000-2009
• Shelf Sitters • Books on Demand
– 9,327 / 1,722
– 18.5%
• Librarian-selected
– 141,112 / 46,996
– 33.3%
21
Just-in-Time collection development
• Patrons happy with program
• Turnaround time acceptable
• Project adds relevant titles to collection, especially
interdisciplinary titles
• Not as effective for sci/tech titles
• Subsequent circulation rates justify acquisition
22
Why is understanding print PDA
important in an e-book world?
• Print books are still with us
• Patrons are good at
requesting books that
– Are appropriate
– Fill collection gaps
– Indicate new areas of interest
– Are used again
23
Print books
• Proven product
• Lost, mis-shelved, stolen
• One book, one user
• Shelved in one place
• Damaged, worn out
• Heavy
24
E-Books: plus
• Don’t need shelf space
• 24/7 access
• Multiple user access (sometimes)
• Fast delivery, instant access
• Environmentally correct
• Bonus features (sometimes)
• Searchable
• Downloadable
25
E-Books: minus
• May be more expensive than print
• Some people prefer print
• Broken links
• Printing/downloading limits
• Potential of vanishing titles/content
(subscription)
• Reading device issues
• Some content may be missing
• Resource sharing limitations
• Not all titles are available in e-versions
26
Acquiring e-books
• Single purchases
• Buy e-book packages
• Subscribe to e-book plan
• Develop e-book PDA program
27
Current environment
Transition
Hybrid
How long?
28
E-books are here to stay
Librarians’ challenge:
1. Buy the best mix of print /
electronic
2. Buy the best mix of e-titles
for the best price
3. Let patrons’ use drive at
least some of the purchase
choices
29
E-Book PDA Model
• Flexible, customizable
• Librarian-defined subject
profile with vendor
• Records in catalog
– Initial load + updates
– “Rent” / short-term loans
– Buy if used past a certain
point
30
E-Book PDA profile
• Build from established profile
• De-dup titles already purchased
• Drop e-book package publishers
• Limit by type / treatment, e.g., test prep,
how to, reading level, fiction
31
Purdue’s PDA plan
• 11,000 initial title load, 2009+ (3/11)
– Drop previously purchased titles
– Drop e-book package publishers
• 100-200 new titles per week
• 3 short-term loans before purchase
32
Example: Auto-purchase
after the third short-term loan (STL)
• Browse = up to 5 minutes without downloading
or printing (free)
• STL = downloading, printing, etc. OR 5+ minutes
• STL cost: usually about 10% of list price
• Auto-purchase = list price
• True cost of purchased e-book: 3 STLs + list price
= 130% of list price
33
PDA Value/Cost: 3/11-2/14
34
Purdue Costs, March 2011-Feb 2014
35
Autopurchases 3/11-2/14
(use through 8/14)
36
Advantages of e-book PDA
• Librarians set collection profile
• Immediate access to a large selection of titles
• Pay only for what is used
• Seamless updates and acquisitions
37
Disadvantages of e-book PDA
• Some patrons prefer print
• Many titles not available as e-books
• Vendor restrictions (printing, downloading)
• Resource sharing concerns
38
The future …..
• Print & electronic books
co-exist, ratios change
– Patron preference
– Publisher changes
• Librarians’ role
– macro
– micro
– middle (autopilot)
39
Innovation, part 1:
tendency to make the new thing
look like the old thing
40
Which one is the horseless carriage?
41
The promise of e-books
• Print • Electronic
42
43
What if ….. ?
• Princeton University Press,
March 2014.
• Print
– English
– Spanish
• EBL, ebrary, EBSCOhost, JSTOR
• Kindle (text & audio)
• MP3 CD
44
Possible features?
• Color
• Animation
• Interactive
• Links
• Filters
45
Innovation, part 2:
the iterative approach
46
New concepts
47
What’s involved?
• New ways of ….
• … conceptualizing
• … writing
• … book production
• … pricing
• … interacting
48
Who’s involved?
• Authors
• Publishers
• Third-party suppliers
• Librarians
• Users
– Faculty
– Students
– Casual reader
49
Whither e-books?
50
Questions?
51

NISO Virtual Conference: The Eternal To-Do List: Making Ebooks work in Libraries

  • 1.
    E-Books: Promise into Practice SuzanneM. Ward Head, Collection Management Purdue University Libraries West Lafayette, IN
  • 2.
    Outline • Understanding thepast … – Print collection development – Use studies in academic libraries • … to manage the present … – Book collections in transition – Patron-driven acquisitions • … and shape the future. – User-centric collection development – E-book potential • Q & A 2
  • 3.
    Traditional Collection Development Definitionof a library: – Acquire – Organize – Provide access 3
  • 4.
    Librarian as Selector •Knowledge of user population • Education, training, experience • Managed the budget 4
  • 5.
  • 6.
    Use studies “Some behavioralpatterns of library users: The 80/20 rule.” ~ Richard Trueswell, 1969 6
  • 7.
  • 8.
    Interlibrary Loan: thetheory Traditional view: Arcane technical reports in obscure languages 8
  • 9.
    Interlibrary Loan: thereality “The overwhelming preponderance of recently published material was obvious.” “Some of this could and should be bought either instead of, or in addition to, borrowing.” ~ Michael Roberts and Kenneth J. Cameron, 1984 9
  • 10.
    ILL/Book Purchase: Early Efforts •Buy selected books after librarian review • Buy if less than borrowing cost • Buy if ILL request fails • Buy if requested multiple times 10
  • 11.
    ILL/Book Purchase Model •Planned & comprehensive • Criteria-driven program • Budgeted • Sustained • Assessed 11
  • 12.
    Early Implementer: Bucknell •Started in 1990 • Bought selected books requested through ILL • Assessment: Successful – Acceptable turnaround time – Reasonable average cost – Inter-unit cooperation with acquisitions – High subsequent circulation rate ~ Jennifer Perdue and James A. Van Fleet, 1999 12
  • 13.
    Late 1990’s • ARLILL cost study – $18.35 (borrower) – $ 9.48 (lender) • Amazon.com – Discounted price – In-stock information – Shipping time – Rapid delivery 13
  • 14.
    Traditional ILL bookloan • Borrow book • A few weeks’ use • Return book NEWIDEA: • Buy book • A few weeks’ use • Keep book 14
  • 15.
    Proposed ILL BookPurchase Model • Establish acquisition parameters • Allocate funds • Purchase book from online bookseller • Lend to ILL patron • Catalog returned book for library ASSUMPTION: A book that one patron needs will also be useful to others. 15
  • 16.
    2000: Purdue Implements Bookson Demand Criteria for ILL book purchases – Published in the last 5 years – Scholarly – Up to $100 ($150) – In English – Delivery within a week 16
  • 17.
    A rose byany other name … • Patron-driven acquisitions = PDA • Demand-driven acquisitions = DDA 17
  • 18.
    Assessment 18 A Decade ofBooks on Demand (2000-2009) 9,572 books (about $350,000) Average cost: about $38 5-8% of total monographs added/year
  • 19.
    What kinds ofbooks? 19 University presses Academic presses Popular presses University presses 49% Academic presses 38% Popular/Mass market presses 13%
  • 20.
    How do theycirculate? Better than normal. 2000-2009 BoD books: total Circulation CONTROL books Number of books 9,327 141,112 Number of Circulations 38,389 340,121 Average Circulation 4.116 2.410 20
  • 21.
    Circulation Comparison: 2000-2009 •Shelf Sitters • Books on Demand – 9,327 / 1,722 – 18.5% • Librarian-selected – 141,112 / 46,996 – 33.3% 21
  • 22.
    Just-in-Time collection development •Patrons happy with program • Turnaround time acceptable • Project adds relevant titles to collection, especially interdisciplinary titles • Not as effective for sci/tech titles • Subsequent circulation rates justify acquisition 22
  • 23.
    Why is understandingprint PDA important in an e-book world? • Print books are still with us • Patrons are good at requesting books that – Are appropriate – Fill collection gaps – Indicate new areas of interest – Are used again 23
  • 24.
    Print books • Provenproduct • Lost, mis-shelved, stolen • One book, one user • Shelved in one place • Damaged, worn out • Heavy 24
  • 25.
    E-Books: plus • Don’tneed shelf space • 24/7 access • Multiple user access (sometimes) • Fast delivery, instant access • Environmentally correct • Bonus features (sometimes) • Searchable • Downloadable 25
  • 26.
    E-Books: minus • Maybe more expensive than print • Some people prefer print • Broken links • Printing/downloading limits • Potential of vanishing titles/content (subscription) • Reading device issues • Some content may be missing • Resource sharing limitations • Not all titles are available in e-versions 26
  • 27.
    Acquiring e-books • Singlepurchases • Buy e-book packages • Subscribe to e-book plan • Develop e-book PDA program 27
  • 28.
  • 29.
    E-books are hereto stay Librarians’ challenge: 1. Buy the best mix of print / electronic 2. Buy the best mix of e-titles for the best price 3. Let patrons’ use drive at least some of the purchase choices 29
  • 30.
    E-Book PDA Model •Flexible, customizable • Librarian-defined subject profile with vendor • Records in catalog – Initial load + updates – “Rent” / short-term loans – Buy if used past a certain point 30
  • 31.
    E-Book PDA profile •Build from established profile • De-dup titles already purchased • Drop e-book package publishers • Limit by type / treatment, e.g., test prep, how to, reading level, fiction 31
  • 32.
    Purdue’s PDA plan •11,000 initial title load, 2009+ (3/11) – Drop previously purchased titles – Drop e-book package publishers • 100-200 new titles per week • 3 short-term loans before purchase 32
  • 33.
    Example: Auto-purchase after thethird short-term loan (STL) • Browse = up to 5 minutes without downloading or printing (free) • STL = downloading, printing, etc. OR 5+ minutes • STL cost: usually about 10% of list price • Auto-purchase = list price • True cost of purchased e-book: 3 STLs + list price = 130% of list price 33
  • 34.
  • 35.
    Purdue Costs, March2011-Feb 2014 35
  • 36.
  • 37.
    Advantages of e-bookPDA • Librarians set collection profile • Immediate access to a large selection of titles • Pay only for what is used • Seamless updates and acquisitions 37
  • 38.
    Disadvantages of e-bookPDA • Some patrons prefer print • Many titles not available as e-books • Vendor restrictions (printing, downloading) • Resource sharing concerns 38
  • 39.
    The future ….. •Print & electronic books co-exist, ratios change – Patron preference – Publisher changes • Librarians’ role – macro – micro – middle (autopilot) 39
  • 40.
    Innovation, part 1: tendencyto make the new thing look like the old thing 40
  • 41.
    Which one isthe horseless carriage? 41
  • 42.
    The promise ofe-books • Print • Electronic 42
  • 43.
  • 44.
    What if …..? • Princeton University Press, March 2014. • Print – English – Spanish • EBL, ebrary, EBSCOhost, JSTOR • Kindle (text & audio) • MP3 CD 44
  • 45.
    Possible features? • Color •Animation • Interactive • Links • Filters 45
  • 46.
    Innovation, part 2: theiterative approach 46
  • 47.
  • 48.
    What’s involved? • Newways of …. • … conceptualizing • … writing • … book production • … pricing • … interacting 48
  • 49.
    Who’s involved? • Authors •Publishers • Third-party suppliers • Librarians • Users – Faculty – Students – Casual reader 49
  • 50.
  • 51.