Your SlideShare is downloading. ×
  • Like
Tumblr Redux
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply
Published

Presentation to the Baltimore Social Media Meetup on Tumblr

Presentation to the Baltimore Social Media Meetup on Tumblr

Published in Social Media , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
59
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Tumblr Redux Jim Keeney, Principal Consultant, FitterWeb Consulting, @FitterWeb Katie Keeney, Tumblr Advocate, blackwidowmaker.tumblr.com Emily Gillis, Wayward Studios, @thealmightym, jikoshia.net
  • 2. Tumblr: Constantly evolving, growing fast 4/11/2014 ©FitterWeb Consulting, 2014
  • 3. Tumblr: Boring facts to impress you • 179.1 million blogs and 81.8 billion posts (as of 4/5/2014) • Roughly 300 million unique visitors per month • 30% growth rate in 2013 4/11/2014 ©FitterWeb Consulting, 2014
  • 4. Tumblr is the seventh largest social media platform 4/11/2014 ©FitterWeb Consulting, 2014
  • 5. And growing fast, Second behind Pinterest 4/11/2014 ©FitterWeb Consulting, 2014
  • 6. Tumblr demographics • Tumblr users • 67% under 35 and 39% under 25 • 56% Female • 56% are college educated Tumblr users are younger and smart with a greater proportion of females 4/11/2014 ©FitterWeb Consulting, 2014
  • 7. Tumblr demographics: Income • Bi-modal income distribution • Teenagers • College grads • Future spenders! 4/11/2014 ©FitterWeb Consulting, 2014
  • 8. Tumblr Culture • Tumblr is defined by the medium • Microblogging is the belief that there are no experts, that a post is a way to start a conversation • Be prepared for high degrees of interaction – Comments, Reblogs, Tagging • Users are creators and curators • Creators are writers, musicians, artists, visual remix artists, analysts and advocates • Curators are those that mine the platform for great stuff and reblog, organize and comment • It is the platform for participating in the evolution of new media and pop culture trends • However, be careful. Tumblr users are staunch defenders of diversity • They will detect false promotion • They will punish bigotry • Be nice, be genuine 4/11/2014 ©FitterWeb Consulting, 2014
  • 9. Tumblr: The need to know • Tumblr is a microblog with 7 different types of posts • Text - A text post consists of plain text. Images, hyperlinks, videos, and some HTML- based widgets can be added. The raw HTML of the post can be edited. • Photo - A photo post consists of a single image with accompanied by a brief description. Photos can be uploaded from your PC, or you can use the URL of an image already on the web. • Quote - . A quote post consists of title text (the quote) and a single line of body text (citing the origin of the quote). • Link - A link post consists entirely of a single piece of descriptive text, which is linked to the website or webpage being described. • Chat - A chat post is used to share a snippet of conversation. • Audio - An audio post consists of a single .mp3 file (be it a music track, podcast etc), which can be played via a Flash music player. Only one audio post is permitted daily. • Video - A video post consists of an embedded video, which can be uploaded from your PC, or imported from websites such as YouTube or Vimeo. 4/11/2014 ©FitterWeb Consulting, 2014
  • 10. Tumblr: Engaging your communities • Find and follow others in your community • Participate by blogging, reblogging, replying, liking, and tagging • Blogging • Be consistent in your posting, keep to a clear and understandable narrative • Post should generally be short but … • When creating a post that is long form you can choose to post a shortened version that links back to your blog using a read more link • This is a good tactic to drive traffic back to your page • Reblogging • If you add content to the post when you reblog (comment) your content is carried with the new post • But be careful not to spam a post: • Make your comment relevant • Don't comment if there are already too many comments on the post • Your comment shows up in the dashboard of the original poster and the person you reblogged it from 4/11/2014 ©FitterWeb Consulting, 2014
  • 11. Tumblr: Engaging your communities - cont'd • Replying • Replying is a way to connect to individuals and show your understanding of the original blog content • Replies can only be done on original posts • A link to the originator of the post should be at the top of the post. Look for the source link or the users name in the reblog crumbtrail. • Stay on topic • Liking • Is the same as the favorite function on Twitter • When you like you show your appreciation and add it to an archive you can review later • In setting you can decide whether others should be able to see you favorites • You probably want to hide your favorites 4/11/2014 ©FitterWeb Consulting, 2014
  • 12. Tumblr: Engaging your communities - cont'd • Tagging • Use #tags just like Twitter • The first five tags of your post will be included in the search index • Organize all your posts and reblogs by including tags • Remember to come up with a tag for you and include it in all of your posts to make it easy for users to find your content (#BaltSocMedia) • You can include links on your blog to all the posts that you have tagged with a certain tag • Say you are an expert in Social Media you might want to have a tag for Facebook, Twitter, etc. • Then you can have links to each (<username>.tumblr.com/tagged/<your tag>) • You tag in the Hashtag bar, separate tags with commas • You can comment in the tags and it will not show up in subsequent reblogs (but will show on your follower's dashboard) 4/11/2014 ©FitterWeb Consulting, 2014
  • 13. Tumblr: Tips and Tricks • Xkit is a user application for Tumblr that massively improves the ease of use and accessibility of Tumblr. • It's composed of smaller extensions such as: • Time stamps: see time stamps for posts on your dash • Enhanced Queue: shuffle, mass delete, and rearrange posts easily in the queue • One-Click Posting: creates a simple hover box that allows you to post straight from the dashboard • Reblog yourself • Bookmarker/Archive: creates an easy catalog of posts you can always access • Limit people/Shorten posts: create a shorter dashboard by freeing up clutter • Tumblr Savior (blacklist function) • Create a list of tags, usernames, and words that are black listed from your dashboard • If you can't see it you won't post it • However, there is a setting that you can use that will block it but a placeholder will show in your dashboard that if you click on it you can then see what was blocked. 4/11/2014 ©FitterWeb Consulting, 2014
  • 14. Resources • The follow Bit.ly bundle contain articles and websites that I used when researching this presentation: • http://bitly.com/bundles/keeneyhome/39 • Contact Jim Keeney: NextVestor@gmail.com 4/11/2014 ©FitterWeb Consulting, 2014