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Presentation to the Baltimore Social Media Meetup on Tumblr

Presentation to the Baltimore Social Media Meetup on Tumblr

Published in Social Media , Technology , Business
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  • 1. Tumblr Redux Jim Keeney, Principal Consultant, FitterWeb Consulting, @FitterWeb Katie Keeney, Tumblr Advocate, Emily Gillis, Wayward Studios, @thealmightym,
  • 2. Tumblr: Constantly evolving, growing fast 4/11/2014 ©FitterWeb Consulting, 2014
  • 3. Tumblr: Boring facts to impress you • 179.1 million blogs and 81.8 billion posts (as of 4/5/2014) • Roughly 300 million unique visitors per month • 30% growth rate in 2013 4/11/2014 ©FitterWeb Consulting, 2014
  • 4. Tumblr is the seventh largest social media platform 4/11/2014 ©FitterWeb Consulting, 2014
  • 5. And growing fast, Second behind Pinterest 4/11/2014 ©FitterWeb Consulting, 2014
  • 6. Tumblr demographics • Tumblr users • 67% under 35 and 39% under 25 • 56% Female • 56% are college educated Tumblr users are younger and smart with a greater proportion of females 4/11/2014 ©FitterWeb Consulting, 2014
  • 7. Tumblr demographics: Income • Bi-modal income distribution • Teenagers • College grads • Future spenders! 4/11/2014 ©FitterWeb Consulting, 2014
  • 8. Tumblr Culture • Tumblr is defined by the medium • Microblogging is the belief that there are no experts, that a post is a way to start a conversation • Be prepared for high degrees of interaction – Comments, Reblogs, Tagging • Users are creators and curators • Creators are writers, musicians, artists, visual remix artists, analysts and advocates • Curators are those that mine the platform for great stuff and reblog, organize and comment • It is the platform for participating in the evolution of new media and pop culture trends • However, be careful. Tumblr users are staunch defenders of diversity • They will detect false promotion • They will punish bigotry • Be nice, be genuine 4/11/2014 ©FitterWeb Consulting, 2014
  • 9. Tumblr: The need to know • Tumblr is a microblog with 7 different types of posts • Text - A text post consists of plain text. Images, hyperlinks, videos, and some HTML- based widgets can be added. The raw HTML of the post can be edited. • Photo - A photo post consists of a single image with accompanied by a brief description. Photos can be uploaded from your PC, or you can use the URL of an image already on the web. • Quote - . A quote post consists of title text (the quote) and a single line of body text (citing the origin of the quote). • Link - A link post consists entirely of a single piece of descriptive text, which is linked to the website or webpage being described. • Chat - A chat post is used to share a snippet of conversation. • Audio - An audio post consists of a single .mp3 file (be it a music track, podcast etc), which can be played via a Flash music player. Only one audio post is permitted daily. • Video - A video post consists of an embedded video, which can be uploaded from your PC, or imported from websites such as YouTube or Vimeo. 4/11/2014 ©FitterWeb Consulting, 2014
  • 10. Tumblr: Engaging your communities • Find and follow others in your community • Participate by blogging, reblogging, replying, liking, and tagging • Blogging • Be consistent in your posting, keep to a clear and understandable narrative • Post should generally be short but … • When creating a post that is long form you can choose to post a shortened version that links back to your blog using a read more link • This is a good tactic to drive traffic back to your page • Reblogging • If you add content to the post when you reblog (comment) your content is carried with the new post • But be careful not to spam a post: • Make your comment relevant • Don't comment if there are already too many comments on the post • Your comment shows up in the dashboard of the original poster and the person you reblogged it from 4/11/2014 ©FitterWeb Consulting, 2014
  • 11. Tumblr: Engaging your communities - cont'd • Replying • Replying is a way to connect to individuals and show your understanding of the original blog content • Replies can only be done on original posts • A link to the originator of the post should be at the top of the post. Look for the source link or the users name in the reblog crumbtrail. • Stay on topic • Liking • Is the same as the favorite function on Twitter • When you like you show your appreciation and add it to an archive you can review later • In setting you can decide whether others should be able to see you favorites • You probably want to hide your favorites 4/11/2014 ©FitterWeb Consulting, 2014
  • 12. Tumblr: Engaging your communities - cont'd • Tagging • Use #tags just like Twitter • The first five tags of your post will be included in the search index • Organize all your posts and reblogs by including tags • Remember to come up with a tag for you and include it in all of your posts to make it easy for users to find your content (#BaltSocMedia) • You can include links on your blog to all the posts that you have tagged with a certain tag • Say you are an expert in Social Media you might want to have a tag for Facebook, Twitter, etc. • Then you can have links to each (<username><your tag>) • You tag in the Hashtag bar, separate tags with commas • You can comment in the tags and it will not show up in subsequent reblogs (but will show on your follower's dashboard) 4/11/2014 ©FitterWeb Consulting, 2014
  • 13. Tumblr: Tips and Tricks • Xkit is a user application for Tumblr that massively improves the ease of use and accessibility of Tumblr. • It's composed of smaller extensions such as: • Time stamps: see time stamps for posts on your dash • Enhanced Queue: shuffle, mass delete, and rearrange posts easily in the queue • One-Click Posting: creates a simple hover box that allows you to post straight from the dashboard • Reblog yourself • Bookmarker/Archive: creates an easy catalog of posts you can always access • Limit people/Shorten posts: create a shorter dashboard by freeing up clutter • Tumblr Savior (blacklist function) • Create a list of tags, usernames, and words that are black listed from your dashboard • If you can't see it you won't post it • However, there is a setting that you can use that will block it but a placeholder will show in your dashboard that if you click on it you can then see what was blocked. 4/11/2014 ©FitterWeb Consulting, 2014
  • 14. Resources • The follow bundle contain articles and websites that I used when researching this presentation: • • Contact Jim Keeney: 4/11/2014 ©FitterWeb Consulting, 2014