Share Those Assets:
Using Social Media at Live Events to
Drive Engagement
Caitlin Murphy
Social Media Supervisor
@Planit
@...
Social Media Channels
Source: http://medialoot.com/item/round-social-media-icons/
Social Media and Events
Trade
shows
Grand
opening
Local
sports
Parties
Sales
Fund-
raisers
Holiday
Editorial
Recruit-
ing
...
Source
Source
Do you suffer from Nomophobia?
The fear of being without a mobile device.
• If you own a cell phone, a smartphone, or a
ta...
Consumers engaging with
multiple devices
70% of Consumers Trust Brand
Recommendations From Friends
Source: http://blog.buf...
Brands’ social channels are now
smaller, mobile
Mobile helps capture events
15% of total U.S. mobile internet time
is spent on social networking sites.
Source: http://pre...
Mobile device usage
• 54% of Facebook members have used the
social network via a phone, and 33% use
a phone as their prima...
Support live event through online
ads
Facebook offers sophisticated, highly
targeted advertising
Drive social media traffic through
traditional collateral
Social Media Enhancing Live
Events
1. Establish event specific social media channels
2. Provide incentivizes for word-of-mouth promotions
3. Make registratio...
New York City Fashion Week
Live Event Support
Agricultural Trade Shows
International Builders’ Show
Local Café – Engaging Social
Media Drives Traffic
Planit – Behind the Scenes
Baltimore ADDY Awards
Tools for Success
Checklist for your next event
Create “event” using favorite social site allowing others to invite and
share with their soc...
Planit   bbj crash course in social media - may 2013 - share those assets, social media at live events - caitlin murphy
Planit   bbj crash course in social media - may 2013 - share those assets, social media at live events - caitlin murphy
Planit   bbj crash course in social media - may 2013 - share those assets, social media at live events - caitlin murphy
Planit   bbj crash course in social media - may 2013 - share those assets, social media at live events - caitlin murphy
Planit   bbj crash course in social media - may 2013 - share those assets, social media at live events - caitlin murphy
Planit   bbj crash course in social media - may 2013 - share those assets, social media at live events - caitlin murphy
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Planit bbj crash course in social media - may 2013 - share those assets, social media at live events - caitlin murphy

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You won't want to miss this presentation by Caitlin Murphy of PlanIt on Social Media for Live Events. Social media is the best tool for promotion of and engagement at live events. Caitlin Murphy, Social Media Manager with PlanIt will provide practical advice on how to use social media for live events. Learn how to:

Promote your event
Select which platforms to use
Use hashtags effectively
Encourage real time engagement
If you are a social media professional of are planning a live event don't miss this meeting. And, of course, our meetings are great for all people interested in social media for all uses. We have networking before and after and are always open to questions and discussion.

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Planit bbj crash course in social media - may 2013 - share those assets, social media at live events - caitlin murphy

  1. 1. Share Those Assets: Using Social Media at Live Events to Drive Engagement Caitlin Murphy Social Media Supervisor @Planit @TravelPRGirl May 8, 2013
  2. 2. Social Media Channels
  3. 3. Source: http://medialoot.com/item/round-social-media-icons/
  4. 4. Social Media and Events Trade shows Grand opening Local sports Parties Sales Fund- raisers Holiday Editorial Recruit- ing Net- working
  5. 5. Source
  6. 6. Source
  7. 7. Do you suffer from Nomophobia? The fear of being without a mobile device. • If you own a cell phone, a smartphone, or a tablet, you have probably experienced nomophobia to some degree. • 84% of cell phone owners could not go a single day without their device. Source: http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811
  8. 8. Consumers engaging with multiple devices 70% of Consumers Trust Brand Recommendations From Friends Source: http://blog.bufferapp.com/social-media-stats-studies
  9. 9. Brands’ social channels are now smaller, mobile
  10. 10. Mobile helps capture events 15% of total U.S. mobile internet time is spent on social networking sites. Source: http://press.experian.com/United-States/Press-Release/experian-marketing-services-reveals-27-percent-of-time-spent-online-is-
  11. 11. Mobile device usage • 54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. • Mobile –the number of people accessing the Internet via a mobile phone has increased by 60.3% to 818.4 million in the last 2 years.* Source: http://www.convinceandconvert.com/the-social-habit/11-shocking-new-social-media-statistics-in-america/ Source *: http://www.business2community.com/social-media/21-awesome-social-media-facts-figures-and-statistics-for-2013-0485336
  12. 12. Support live event through online ads Facebook offers sophisticated, highly targeted advertising
  13. 13. Drive social media traffic through traditional collateral
  14. 14. Social Media Enhancing Live Events
  15. 15. 1. Establish event specific social media channels 2. Provide incentivizes for word-of-mouth promotions 3. Make registration inherently social 4. Use location-based services and check-in rewards 5. Bring event to life through instant posting 6. Include non-attendees 7. Extend the event’s life 8. Optimize using social media metrics and listening Eight Keys to Success
  16. 16. New York City Fashion Week Live Event Support
  17. 17. Agricultural Trade Shows
  18. 18. International Builders’ Show
  19. 19. Local Café – Engaging Social Media Drives Traffic
  20. 20. Planit – Behind the Scenes
  21. 21. Baltimore ADDY Awards
  22. 22. Tools for Success
  23. 23. Checklist for your next event Create “event” using favorite social site allowing others to invite and share with their social networks Create a challenge to encourage attendees to help share socially Tag and mention other organizations/locations associated with event Assign someone to be dedicated to social media Use the proper hashtag to drive engagement, start event by telling attendees the proper Twitter handles and hashtags to use Ensure printed collateral includes social media information Engage with key influencers, journalists/bloggers, etc. Post photos and updates on Facebook, Twitter, and Instagram Encourage attendees to “check in” at event location on social media Post and tweet next day about success of event and thank attendees, workers, volunteers, etc. Ask attendees specific questions to drive engagement Evaluate success of event, what worked and what did not https://www.youtube.com/watch?v=Q8pyNHz6Pr0

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